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Search Engine Results Position Editor (SERP)

Easy to use "Search Engine Results Position Editor" for Magento to get the most out of your organic traffic

SERP Editor

SERP Editor

Version: 1.0.0

Get full control on your search engine results with the MGT SERP editor.

Community Edition: 1.4.x - 1.8.x

Click here to see LIVE DEMO
€ 0.00 Free

What does the MGT SERP tool for Magento?

It's for making sure on what is shown in Google search results.

This tool is for starting the SEO process and getting full control of the shown search results on Google & Co

A search engine results page (SERP) is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned or to the set of all links returned for a search query.[1]



Magento SERPS Search Result Position Tool

Get the best click through rate by editing the SERP's (Search Result Position Tool)

To get organic visitors by search engine, it's important to understand, why a visitor clicks on a search engine result.
For this we build the Search Result Position Tool (SERP) for Magento, which gives you an exact preview of what the search engine will show, if the search term matches.

What means click through rate (CTR)?


CTR = Clicks/Impressions

The click through rate is the rate, that shows how many users click on your PPC ads by the time the ads are shown as search result (Impressions).

The CTR is calculated by taking the total number of ads, which are clicked divided by the number of impressions.

If you are using google webmaster tool, you can see the CTR in percent direct at:

So the CTR should be an excellent way of gauging the relevance between your ads, keywords and the user acceptance of your ads.

CTR in google Webmaster tool

What makes the click through rate so important?


  • Optimizing CTR can lead to higher ad positions.
  • Cheaper click costs are known by the AdWords system "Quality Sores".
  • More visibility and interest to your products
  • More visitors, more potential sales
  • No costs in organic search result
  • Higher trust in you shop

Three hot tips for improving your CTR with keywords

Targeting and relevant terms

To get an optimal click through rate you should use only targeting and relevant terms. In the best case, the keyword is close related to your product or category page. One way to proof the quality is using the adwords "Keyword quality Score". If the quality score do not match or is low, you need to find new or better keywords. A nice trick is using the Adwords keyword tool for getting some new ideas round about new keywords.

Keyword Groupings

All chosen keywords should be grouped according to similar themes. In google webmaster tool you find all keywords which achieving optimal CTR (click through rates). Additional you can do some tests on google Adwords first for finding the optimal keywords faster. Based on this information, you should segmenting your keywords into close and relating keywords, which can used for your ads.

Long-Tail Keywords

Keeping the costs on the lowest level, is a full time job for a professional marketer. Single keywords are difficult to get in the top 10 search results of google. If you like to use adwords for single keywords, you have to pay a higher click price than for long-tail keywords. We recommend to start with long-tail keywords, because you can speak to you customers more direct and you will not loose money by big scattering effects. Make sure, that your terms will match as exact as possible with the interest of your customer's search.


How to get the most out of organic traffic?

The best way to increase the traffic are the shown ads!

Improve CTR by text Ads!


The headline and the extended headline

The most important line in your ads is the headline!
Give your customers a reason to click on your Ads. Try to build headlines, which are interesting enough to click on it.

Example:

Focused Keyword -> Balloons for birthday party

Bad Headline-> Balloons for birthday party - cheap

Good Headline-> Balloons for birthday party with best-price guarantee


Incorporate Credibility Symbols!

A great way to improve the CTR ( click through rate ) is to set a credibility, trademark or registered symbol to your headline. This is not just for making your text ad looking more professional, it also helps to establish the consumer's trust in a brand.


Add a "call to action" is another important component in your text ad. For this we recommend to use the second line "meta description". Here you can use in the end of the description terms like:

->Buy Today
->Buy Now
->Apply Online
->Get More Info

Please take only solid "call to action"!

Tags: serp rank tool, serp plan, serp rank check, google serps checker, serp google checker, serps check, serp results checker, search engine optimization seo, seo optimization tips, page ranking in seo, sep magento, magento seo

Customer Reviews

Rated 5/5 based on 29 customer reviews

Must Have

Review by customer review by kai for SERP Editor

5/ 5stars

Ein wirklich tolles Tool. Das erleichtert einem sehr die Onpage Optimierung

really good seo product

Review by customer review by prashant kashyap for SERP Editor

5/ 5stars

SERP EDITOR is super easy to use, and it returns very good results.

Great tool

Review by customer review by Franz P. for SERP Editor

5/ 5stars

a usefull tool, thanks a lot

Great little helper!

Review by customer review by Maurice for SERP Editor

5/ 5stars

Love this plugin. It helps visualize how you will appear in Google search results. Very easy to setup up and work with. Definitely recommend SERP Editor!

Overall

Review by customer review by Frank for SERP Editor

5/ 5stars

The person handling my seo seemed to like it.

Nice

Review by customer review by Robson for SERP Editor

5/ 5stars

Thanks for tis extension

Very useful.

Review by customer review by Gilles (France) for SERP Editor

5/ 5stars

Good learning for merchands to see in live how product will be indexed by Google. Module works fine in 1.7.0.2.

A perfect SEO

Review by customer review by Hooman Saadeghy for SERP Editor

5/ 5stars

this is fantastic! it's very helpful to increase SEO for magento and I definitely refer u to use this extension

Intuitive and useful !

Review by customer review by Allande JC for SERP Editor

5/ 5stars

Thanks for this great extension, Intuitive and useful for SEO optimisation. Very practical to see how will be shown the text in search engines

Fantastic extension

Review by customer review by Mike Ashe for SERP Editor

5/ 5stars

This is an impressive extension.... Great job.

It works perfectly, much easier to create some spectacular meta descriptiont

Review by customer review by Mihaly Csaba for SERP Editor

5/ 5stars

It helps a lot because I can see how will look the product description in the Google

This tool is very cool !

Review by customer review by Michael Grau Andersen for SERP Editor

5/ 5stars

Thanks for this very cool and free tool!

Very nice and good to work

Review by customer review by Markus Hümmer for SERP Editor

5/ 5stars

It makes it easy to work for SEO

Works as promised!

Review by customer review by Aviator Bobo for SERP Editor

5/ 5stars

Works exactly as promised...! Good work... :)

Very useful

Review by customer review by Sorin Haulica for SERP Editor

5/ 5stars

Intuitive and useful for SEO optimisation

Simple and effective.

Review by customer review by Csaba Tili for SERP Editor

5/ 5stars

Cleverly conceived, designed ingeniously, hammer effectively ... but what :). Since when do we use it, we have user 40% more. Thank you mgt-commerce.com :)

Perfect

Review by customer review by john munch soerensen for SERP Editor

5/ 5stars

Works just perfect. Just what I was looking for!

execelent extension

Review by customer review by Muhammad jahangir kahn for SERP Editor

5/ 5stars

highly recomended

Great Visual for SEO Meta information

Review by customer review by Will Boudle for SERP Editor

5/ 5stars

Good SEO practice says design for humans first, robots second. This SERP editor helps you with just that. While it's easy to stuff your meta info with keywords, this editor lets you 'see it' on google, and help you write better meta info, that web surfers want to click.

Great Product

Review by customer review by Petko for SERP Editor

5/ 5stars

Great Extension, really useful especially for the visual preview.

great+

Review by customer review by tobias for SERP Editor

5/ 5stars

It works great for Magento 1.7.... Thanks a lot!

Wonderful Extension!

Review by customer review by Joseph Fulton for SERP Editor

5/ 5stars

I love this extension. Like all the "free" extensions I have installed from MGT Commerce it worked out of the box without a glitch. But this extension is one of my favorites because it gives you a "picture view" of what your product listing will look like in Google search. Very professional. I always thought Google went by character count but in the documentation with this extension I learned Google goes by pixels.

Great idea

Review by customer review by Johan for SERP Editor

5/ 5stars

I really like the idea behind this extension. The problem is that you dont need to edit the meta tags if you dont want in Magento. Everything is generated from the title and description, and it would be great if this extension displayed that content, so you could see if it was nessesary to add new data. I really like MGT-software in general and try be updated on what are released as this is one of the #1 supplier of good Magento code as i see it.

Genial

Review by customer review by Martin Serfold for SERP Editor

5/ 5stars

I love this extension! Best free extension i have ever seen! Thank you

Fantastic

Review by customer review by Simon Faltura for SERP Editor

5/ 5stars

Gerat extension, runs on Magento 1.5.2 whit-out any issues. Thanks a lot

Best practice

Review by customer review by Francesco Mathur for SERP Editor

5/ 5stars

Great extension & installation without issues.

Top!

Review by customer review by Andreas for SERP Editor

5/ 5stars

Einfach geniales Tool ... vorher war ich immer auf einer anderen Seite checken, jetzt sieht mans gleich. perfekt! Danke.

Awesome little extension

Review by customer review by Jenny for SERP Editor

5/ 5stars

I recommend to every Magento shop owner this extension. It's free and very useful.

What a amazing seo extension!

Review by customer review by Michael Lantos for SERP Editor

5/ 5stars

I have been seen a lot stuff for Magento+seo, but getting a free high quality extension like the SERP editor is just amazing. I really love the extensions from mgt! This editor makes my life easier when i create the meta informations. I hope they release next time more extensions like this. BIG THX

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