Easy to use "Search Engine Results Position Editor" for Magento to get the most out of your organic traffic
Get full control on your search engine results with the MGT SERP editor.
Community Edition: 1.4.x,1.5.x,1.6.x,1.7.x
It's for making sure on what is shown in Google search results.
This tool is for starting the SEO process and getting full control of the shown search results on Google & Co
A search engine results page (SERP) is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned or to the set of all links returned for a search query.[1]
To get organic visitors by search engine, it's important to understand, why a visitor clicks on a search engine result.
For this we build the Search Result Position Tool (SERP) for Magento, which gives you an exact preview of what the search engine will show, if the search term matches.
The click through rate is the rate, that shows how many users click on your PPC ads by the time the ads are shown as search result (Impressions).
The CTR is calculated by taking the total number of ads, which are clicked divided by the number of impressions.
If you are using google webmaster tool, you can see the CTR in percent direct at:
So the CTR should be an excellent way of gauging the relevance between your ads, keywords and the user acceptance of your ads.
To get an optimal click through rate you should use only targeting and relevant terms. In the best case, the keyword is close related to your product or category page. One way to proof the quality is using the adwords "Keyword quality Score". If the quality score do not match or is low, you need to find new or better keywords. A nice trick is using the Adwords keyword tool for getting some new ideas round about new keywords.
All chosen keywords should be grouped according to similar themes. In google webmaster tool you find all keywords which achieving optimal CTR (click through rates). Additional you can do some tests on google Adwords first for finding the optimal keywords faster. Based on this information, you should segmenting your keywords into close and relating keywords, which can used for your ads.
Keeping the costs on the lowest level, is a full time job for a professional marketer. Single keywords are difficult to get in the top 10 search results of google. If you like to use adwords for single keywords, you have to pay a higher click price than for long-tail keywords. We recommend to start with long-tail keywords, because you can speak to you customers more direct and you will not loose money by big scattering effects. Make sure, that your terms will match as exact as possible with the interest of your customer's search.
The best way to increase the traffic are the shown ads!
The headline and the extended headline
The most important line in your ads is the headline!
Give your customers a reason to click on your Ads. Try to build headlines, which are interesting enough to click on it.
Example:
Focused Keyword -> Balloons for birthday party
Bad Headline-> Balloons for birthday party - cheap
Good Headline-> Balloons for birthday party with best-price guarantee
A great way to improve the CTR ( click through rate ) is to set a credibility, trademark or registered symbol to your headline. This is not just for making your text ad looking more professional, it also helps to establish the consumer's trust in a brand.
Add a "call to action" is another important component in your text ad. For this we recommend to use the second line "meta description". Here you can use in the end of the description terms like:
->Buy Today
->Buy Now
->Apply Online
->Get More Info
Please take only solid "call to action"!
Review by Michael Grau Andersen
| May 5, 2013
Thanks for this very cool and free tool!
Review by Markus Hümmer
| April 29, 2013
It makes it easy to work for SEO
Review by Aviator Bobo
| April 27, 2013
Works exactly as promised...! Good work... :)
Review by Sorin Haulica
| April 17, 2013
Intuitive and useful for SEO optimisation
Review by Csaba Tili
| March 10, 2013
Cleverly conceived, designed ingeniously, hammer effectively ... but what :). Since when do we use it, we have user 40% more. Thank you mgt-commerce.com :)
Review by john munch soerensen
| February 15, 2013
Works just perfect. Just what I was looking for!
Review by Muhammad jahangir kahn
| February 13, 2013
highly recomended
Review by Will Boudle
| January 23, 2013
Good SEO practice says design for humans first, robots second. This SERP editor helps you with just that. While it's easy to stuff your meta info with keywords, this editor lets you 'see it' on google, and help you write better meta info, that web surfers want to click.
Review by Petko
| November 15, 2012
Great Extension, really useful especially for the visual preview.
Review by tobias
| November 12, 2012
It works great for Magento 1.7.... Thanks a lot!
Review by Joseph Fulton
| November 1, 2012
I love this extension. Like all the "free" extensions I have installed from MGT Commerce it worked out of the box without a glitch. But this extension is one of my favorites because it gives you a "picture view" of what your product listing will look like in Google search. Very professional. I always thought Google went by character count but in the documentation with this extension I learned Google goes by pixels.
Review by Johan
| October 20, 2012
I really like the idea behind this extension. The problem is that you dont need to edit the meta tags if you dont want in Magento. Everything is generated from the title and description, and it would be great if this extension displayed that content, so you could see if it was nessesary to add new data. I really like MGT-software in general and try be updated on what are released as this is one of the #1 supplier of good Magento code as i see it.
Review by Martin Serfold
| September 3, 2012
I love this extension! Best free extension i have ever seen! Thank you
Review by Simon Faltura
| August 29, 2012
Gerat extension, runs on Magento 1.5.2 whit-out any issues. Thanks a lot
Review by Francesco Mathur
| August 28, 2012
Great extension & installation without issues.
Review by Andreas
| August 24, 2012
Einfach geniales Tool ... vorher war ich immer auf einer anderen Seite checken, jetzt sieht mans gleich. perfekt! Danke.
Review by Jenny
| August 23, 2012
I recommend to every Magento shop owner this extension. It's free and very useful.
Review by Michael Lantos
| August 21, 2012
I have been seen a lot stuff for Magento+seo, but getting a free high quality extension like the SERP editor is just amazing. I really love the extensions from mgt! This editor makes my life easier when i create the meta informations. I hope they release next time more extensions like this. BIG THX
