You send newsletters to your customers, but how many customers click on them to visit your Magento shop? Next questions should be:
- If they click what happens in the next step?
- Does a text mail work better than a html mail?
- What is the bounce rate?
- Does the message in your mail creates a conversion?
- What are the transactions on your site?
In the following tutorial we like to give you an overview how you can use Google Analytics, to track your ads, mails and many more. Get full control on your marketing activities and get more conversions, optimize your content by facts.