Configure Magento 2 Product Customizer for Store Personalization

• What are Customizable Product Options in Magento 2?

• What are Option Specifics?

• What are the 4 Common Custom Option Input Types?

• Steps to Create Customizable Options in Magento 2

• Why and How to Import Customizable Options?

• Products with Custom Options vs. Configurable

• Top 5 Extensions for Custom Products in Magento 2

• FAQs

• Summary

What are Customizable Product Options in Magento 2?

“Customizable product options offer simple product variations. They allow customers to personalize items. These options appear on the product page for selection.”

The feature provides a way to add choices without creating new products. It is perfect for small modifications.

Key characteristics of custom options:

• Custom options belong to a specific product.

• They do not manage stock for the options.

• They can have their own unique SKU.

• They can adjust the product's price.

• They offer various input types for customers.

Example:

Imagine you sell custom-engraved picture frames. The frame itself is a simple product. You can add a text area as a customizable option. Customers enter their desired engraving in this text area.

You can also offer different fonts using a dropdown option. Each choice adds a layer of personalization to the base product. This happens without creating a separate product for every possible engraving.

What are Option Specifics?

“Option specifics refer to the details of each customizable option. They define the type of customization available.”

You configure these specifics when you create the options. Each input type offers different specifics to set. These details control how the option appears and behaves.

Key configurable option specifics include:

• Option Title: It is the label for the custom option displayed to customers.

• Input Type: Determines how customers interact with the option (e.g., text field, dropdown).

• Is Required: This toggle makes the option mandatory for purchase.

• Price: Add an extra cost for a specific option.

• Price Type: Fixed amount or a percentage price setup toggle.

• SKU: Add a suffix to the base product SKU for each option.

• Sort Order: Determines the order in which options appear on the page.

For select-type options, you also define the individual choices. Each choice has its own title, price, and SKU suffix. You can create a detailed and flexible pricing structure for the customizable products.

Example:

Consider the same engraved picture frame example.

• For the "Engraving Text" option, you can set several specifics.

• You can enter "Engraving Text" as the Option Title.

• You can choose "Text Area" as the Input Type.

• You can also set a Max Characters limit to confirm that the text fits.

• You could also set a Price for the engraving service. Or, set the Price Type for fixed/percentage of the base product price.

What are the 4 Common Custom Option Input Types?

• Text (Field, Area): Title, Is Required, Price, Price Type, SKU, Max Characters, Sort Order.

• File: Title, Is Required, Price, Price Type, SKU, Allowed Extensions, Max Image Size, Sort Order.

• Select (Drop-down, Radio, Checkbox, Multi-select): Title, Is Required, Options (with individual Price, Price Type, SKU), Sort Order.

• Date (Date, Date & Time, Time): Title, Is Required, Price, Price Type, SKU, Sort Order.

These options appear on the product page, above the "Add to Cart" button. Set options as required or optional for customer flexibility in product personalization.

Steps to Create Customizable Options in Magento 2

Creating customizable options in Magento 2 is straightforward. You can add them to new or existing products. The interface provides a clear path to configure each option.

1. Navigate to the Product Edit Page

• Go to Catalog > Products in the Magento admin panel.

• Select the product to which you want to add custom options.

• Click the "Edit" button to open the product configuration page.

2. Locate the Customizable Options Section.

• Scroll down the product edit page.

• Find the "Customizable Options" section and expand it.

• This is where you will manage all custom options for the product.

3. Add a New Option

• Click the "Add Option" button to create a new customizable option.

• A new block will appear for you to configure the option's details.

4. Define the Option Title and Input Type

• Enter a descriptive Option Title in the provided field. Customers will now see this title.

• Select the appropriate Input Type from the dropdown menu. Choose from text, file, select, or date types.

5. Set the Option as Required (Optional)

• If the customer must select this option, tick the "Required" checkbox.

• It stops users from adding the product to the cart without making a selection.

6. Configure Option Values (for Select Types)

• If you chose a select input type, click "Add Value." A new row will appear for each choice you want to offer.

• Fill in the Title, Price, Price Type, and SKU for each value.

7. Set Price and SKU for the Option

• For non-select types, enter the Price and Price Type in the option block.

• You can also add a unique SKU suffix for the option. This helps in order management.

8. Save the Product

• Once you have configured all your options, click the "Save" button.

• Your product page now features new customizable options.

Why and How to Import Customizable Options?

sku,custom_options
PROD-001,"name=Size,type=drop_down,required=1,price=0,sku=size|name=Color,type=drop_down,required=1,price=0,sku=color"
PROD-002,"name=Engraving,type=area,required=0,price=5.00,price_type=fixed,sku=engrave"

Importing customizable options can save significant time and effort. This is useful for stores with large catalogs. Magento enables CSV import of custom options. Adhering to the correct format is key for success.

1. Prepare the CSV File

• Create a CSV file with the necessary columns for custom options.

• The key column is custom_options.

• This column will contain all the details for the options.

2. Structure the custom_options Data

• In the custom_options column, you will enter the option details.

• Use a specific syntax with key-value pairs.

For example: name=Engraving,type=area,required=1,price=5.00,sku=engrave. Separate several options with a pipe character (|).

3. Define Import Attributes

• The CSV must include essential attributes for each option. These include name, type, required, price, and sku.

• You can also specify price_type as 'fixed' or 'percent'.

• For select types, you will need to define the values within the custom_options string.

4. Navigate to the Import Tool

• In the Magento admin, go to System > Import.

• This will take you to the import interface.

5. Configure the Import Settings

• Choose "Products" as the Entity Type.

• Select "Add/Update" as the Import Behavior.

• This will add new options or update existing ones.

6. Select the File to Import

• Click "Select File to Import" and choose the prepared CSV file.

• Make sure the file path is correct.

7. Check Data and Complete the Import

• Click "Check Data" to confirm the CSV file.

• Magento will report any errors it finds. If the data is valid, click "Import" to begin the process.

• Once complete, the custom options will apply to the specified products.

Products with Custom Options vs. Configurable

Example: A t-shirt sold in various sizes and colors is best as a configurable product. Each size and color combination needs its own inventory count. A mug with an option for a custom message is perfect for custom options. The message itself does not need inventory tracking.

Top 5 Extensions for Custom Products in Magento 2

Note: The VividWorks plugin is free. Core functionality needs a SaaS subscription (about $830 monthly).

FAQs

1. How do product custom options affect page load speed?

Custom options can impact your page load speed. Each option adds data to the product page. Complex options need more server resources. Too many choices may slow the user experience.

2. How does Magento calculate tax on custom option prices?

Magento applies taxes to the custom option price. It uses the main product's assigned tax class. The option's cost adds to the product subtotal. This final total helps with tax calculation.

3. Can I show a different image when a customer selects an option?

Default Magento does not support this image swapping. Selecting an option will not change the main image. You need a third-party extension for this feature. JavaScript customization is another possible solution.

4. Can I create dependent custom options without an extension?

Core Magento does not support dependent options. You cannot show or hide options as intended. This functionality requires a specialized extension. The extensions provide advanced conditional logic.

5. How do custom options appear in the cart and order details?

Chosen options appear below the product name. This applies to the cart and order views. Each selection lists its title and price. This provides clarity for the customer and admin.

6. What are the technical limitations of native custom options?

Native options cannot share settings across products. They lack inventory management for each choice. They also lack advanced conditional display logic. Extensions exist to overcome these limitations.

Summary

Magento 2 product customizers offer powerful personalization for your store. Understanding their function and specific option categories is key to success. Below listed are the main highlights from the tutorial:

1. Use custom options for simple product personalization. Add text fields, uploads, or predefined choices.

2. Distinguish them from configurable products for inventory. Custom options do not track stock for each variant.

3. Create options on the product edit page. Configure the title, input type, price, and SKU.

4. Import custom options in bulk using a CSV file. This method saves time for large product catalogs.

5. Leverage extensions for advanced features. Add visual previews, conditional logic, and templates.

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[Updated June 10, 2025]