How to Set Up DotDigital Magento 2 Engagement Cloud?

• What is DotDigital Engagement Cloud?

• How Does DotDigital Engagement Cloud Work with Magento?

• Key Updates to DotDigital Functionalities in 2025

• DotDigital Engagement Cloud Feature Review

• How to Set Up and Configure DotDigital Engagement Cloud for Magento?

• FAQs

• Summary

What is DotDigital Engagement Cloud?

“DotDigital Engagement Cloud provides marketing platform tools. It offers email marketing, SMS, MMS, WhatsApp, and social media.”

• The platform allows customer engagement across channels.

• It offers automation features for customer journeys.

• DotDigital integrates with e-commerce platforms and CRMs.

• Users create campaigns based on customer behavior.

How Does DotDigital Engagement Cloud Work with Magento?

“Magento 2 DotDigital Engagement Cloud integrates with Adobe Commerce and Magento Open Source. DotDigital increases customer engagement and sales through automation.”

The plugin delivers marketing automation and newsletter campaigns. It provides solutions for digital marketing and engagement.

It supports versions 2.4.8 (latest) and 2.4.7. Version 2.3 as of date is obsolete. The newest DotDigital extension v4.31.1 supports PHP 8.4. It offers reporting to track campaign performance.

Key Updates to DotDigital Functionalities in 2025

1. WinstonAI-Powered Content Creation

WinstonAI simplifies content creation with generative AI. The AI rewrites messages in different tones. It shortens or expands text based on needs. WinstonAI adds emojis and performs grammar checks. New iconography shows where WinstonAI powers data throughout.

2. MMS and WhatsApp Integration

DotDigital launched MMS for North American audiences. Companies report a 28:1 ROI using MMS marketing campaigns. WhatsApp integration reaches customers in 180 countries. Rich conversations replace character-limited SMS messaging.

3. DotDigital Academy Learning Hub

The Academy provides resources for users. It offers training courses for platform use. Marketers master email marketing through structured training. Teams achieve better campaign results with the Academy.

4. Migration from Klaviyo

DotDigital offers self-serve Klaviyo migration tools for businesses. Klaviyo's recent price changes prompt many merchants to switch. The migration tool provides a smooth data transition. Customer Success representatives provide migration support.

5. Security and Compliance Updates

Magento 2.4.8 includes security patches for protection. CVE-2025-24434 authorization vulnerability receives fixes in updates. DotDigital extension 4.31.1 addresses security updates. Adobe Commerce maintains HIPAA-ready extension support compliance.

DotDigital Engagement Cloud Feature Review

1. Integration with Hyvä Themes

DotDigital supports Hyvä Themes and Hyvä Checkout integration. It synchronizes customer data, orders, and products. Cart abandonment triggers automated emails within minutes. Customer purchases add them to post-purchase engagement programs. This allows cross-selling related products and builds loyalty.

2. Personalized Marketing

Businesses create customer journeys and campaigns. You send product recommendations based on behavior. Past purchase history drives these recommendations.

3. Automation Capabilities

Businesses manage marketing workflows with automation features. They deliver messages to customers. It advances marketing automation strategies. Automate welcome emails for new subscribers. Send reminders for abandoned carts.

4. Advanced Segmentation

DotDigital Engagement Cloud provides segmentation options. These allow marketing campaigns for specific segments. Segment customers by demographics, purchase history, or engagement. Send content to audiences.

5. Abandoned Cart Recovery

It includes features to recover abandoned carts. Automated follow-up emails recover lost sales. Send reminder emails with incentives for purchases.

6. Comprehensive Reporting

It provides reporting and tools. These tools track the performance of marketing campaigns and measure ROI.

You analyze data such as:

• Open rates

• Click-through rates

• Conversion rates

It assists your marketing efforts.

7. Customer Lifecycle Management

DotDigital Engagement Cloud supports customer lifecycle management. It covers acquisition to retention through automated workflows. Set up automated email series for new customers.

8. Dynamic Content

It allows marketing messages with dynamic content. It provides product recommendations. Set up dynamic content blocks for email campaigns. These blocks feature different hero images and offers.

Content varies based on subscriber gender, location, or purchases. End-of-season sales showcase winter coats for cold climates. Swimwear displays for customers in warm areas. This approach increases engagement and conversions.

9. Multi-Channel Marketing with Enhanced ROI

Businesses engage customers across email, SMS, MMS, and WhatsApp. You manage these interactions within the Magento platform. MMS provides engagement with multimedia content. Higher conversion rates result from interactive rich media. This omnichannel approach maintains messaging and increases reach.

How to Set Up and Configure DotDigital Engagement Cloud for Magento?

1. Create Your DotDigital Account

• Access your Magento Admin Panel.

• Navigate to Stores > Settings > Configuration.

• Select DOTDIGITAL in the left menu under Accounts.

• Find the Start free trial banner. Click the button.

• Complete the displayed registration form. Click Create an Account.

• Wait for account creation confirmation. Close the message.

• Verify that your API Username and API Password appear in the Settings section.

• Save Config. Refresh any invalid cache prompts.

2. Enable and Configure DotDigital Chat

• Within the DOTDIGITAL configuration section, locate Chat Settings.

• Set Enabled to Yes.

• Click Configure next to Configure Chat Widget.

• Adjust the widget's visual appearance using the preview diagram.

• Click Save and generate code.

• Click Configure next to Configure Chat Teams.

• Set up your chat teams. Save the configuration.

3. Build an Engagement Cloud Campaign

• In your DotDigital account, navigate to Campaigns.

• Click New Campaign.

• Select the Free Templates tab.

• Hover over a template and click Preview. Select your desired template.

• Enter a Campaign Name. Specify its Location.

• Click on setting up your campaign. Complete the Campaign Details.

• Click Preview. Save the campaign if satisfied.

4. Customize Campaign Content

• Use the Build tab blocks. Drag and drop them into place.

• Preheader: Click the text box. Enter brief message text.

• Logo & Images: Go to Build > Images > Manage. Click here. Drag your logo onto the header placeholder.

• Text: Click menu areas. Use the Layout section for columns. Format text using the toolbar options.

• Links: Select text. Click the Hyperlink tool. Paste the full URL. Add Link title and tracking name. Click Insert.

• Background Color: Go to the Styles tab. Hover over the menu background row. Enter the hexadecimal color code.

• Banner: Go to Build > Images > Add Image. Select your banner image. Drag it onto the placeholder.

• Featured Products: Upload product images. Edit text and price fields. Update button URLs and styles.

• Social Media Links: Drag the Social links block below the Sharing block. Click the empty block. Select social networks. Paste the URLs of your company profiles for each. Adjust button format and spacing.

• Footer: Edit the Footer info and the Company registered address text blocks. Keep unsubscribe links intact.

• Delete Blocks: Hover over any block's outer container. Click Delete.

5. Add a Personal Note

• Drag a Text block to the template top.

• Type your greeting message. Add a space.

• Click the Data Fields button in the toolbar.

• Select First name from the list.

• Add your personal note content. Save the campaign.

6. Test Your Campaign

• Click the Test send button above the template.

• Choose an output type: HTML, Plain text, or Both.

• Click Select Test Address. Choose your account email.

• Click New Test Address to add more test recipients. Enter contact details. Click Create.

• Click Test Send to dispatch the test email.

7. Preview Campaign Responsiveness

• Click the Preview button above the workspace.

• Use the preview window controls. Switch between desktop and mobile views.

• Verify the campaign displays as intended on all device types.

8. Review the Campaign Summary Report

• Go to Campaigns > My Campaigns in DotDigital.

• Locate your specific campaign record.

• Click the Summary icon for that campaign.

• Analyze the report. Note any red-highlighted tips or errors.

FAQs

1. How much does DotDigital cost for Magento stores?

DotDigital has initial onboarding charges for setup help. Monthly license fees provide ongoing support and development. Costs vary based on your store size and needs. Contact Customer Success representatives for pricing information.

2. What are the latest DotDigital features in 2025?

Latest features include WinstonAI content generation. MMS serves North American audiences with multimedia. WhatsApp integration reaches customers in 180 countries. DotDigital Academy provides resources for users.

3. How can I increase engagement with DotDigital for Magento?

Increase engagement with automation and data syncing features. Import data, automate processes, and add engagement widgets. Target new customers and organize data for campaigns. Integrate social links and create marketing campaigns.

4. What is the relationship between DotDigital and Magento?

DotDigital provides Engagement Cloud for Magento 2 users. It advances marketing through automation and integration. Extension version 4.31.1 supports PHP 8.4 compatibility.

5. How do I sync data between DotDigital and Magento?

Use Engagement Cloud's integration features for data synchronization. It provides connectivity for customer information and orders. Real-time syncing captures customer actions on ecommerce platforms.

6. How are bug fixes handled in DotDigital Engagement Cloud?

The development team addresses bug fixes in releases. Version 4.31.1 includes multi-word font styling fixes. Guest abandoned cart contact issues receive fixes.

7. Can I import data into DotDigital Engagement Cloud?

You can import data into DotDigital Engagement Cloud. It builds your customer database for campaigns. Data imports allow marketing and automation.

8. Does DotDigital support Hyvä themes for Magento?

Yes, DotDigital supports both Hyvä Themes and Hyvä Checkout. It provides compatibility with Adobe Commerce installations. Hyvä support advances theme flexibility and performance.

Summary

DotDigital Magento 2 Engagement Cloud delivers potent marketing automation. Integrating the module advances customer engagement through multi-channels. Below are the main highlights from the tutorial:

1. Configure DotDigital extension version 4.31.1 with PHP support. Follow the steps mentioned above to set up automated marketing workflows.

2. Use WinstonAI for content creation and message advancement. Use MMS and WhatsApp for customer reach.

3. Set up abandoned cart recovery with email campaigns. Set up segmentation based on customer behavior patterns.

4. Use multi-channel marketing across email, SMS, and social. Track campaign performance with reporting.

5. Access DotDigital Academy for platform training resources. Master automation features for marketing campaign results.

Consider Managed Magento Hosting to test DotDigital marketing automation performance.