Magento Marketo Connector Integration

Magento Marketo Connector Integration

Did you know integrating Magento Marketo boosts e-commerce marketing? Over 61,000 businesses use Marketo integration to optimize their marketing strategies. It lets businesses engage with customers in a more personalized and automated manner. This tutorial covers integrating Magento with Marketo to boost your e-commerce marketing.

Key Takeaways

  • Learn how integrating Magento with Marketo enhances e-commerce marketing strategies.

  • Understand the benefits of syncing Magento data with Marketo for streamlined campaign management.

  • Explore the four essential steps to integrate Marketo with Magento 2 via Zapier.

  • Find out how Adobe Marketo Engage improves conversion rates and enhances customer experiences.

  • Gain insights into tracking e-commerce performance and setting up the integration.

What is Magento Marketo Integration?

Magento Marketo integration connects your Magento ecommerce platform with Marketo marketing automation software. This integration lets you share data between the two platforms. It makes tracking and analyzing customer behavior easier. You can also automate marketing campaigns more.

Marketo is a SaaS-based software marketing automation platform. It automates interactions with both existing and potential customers via digital channels. The software optimizes the sales marketing process. It streamlines marketing processes and boosts campaign delivery. It helps generate more leads and increases sales.

Why Use Magento-Marketo Integration?

Reason Details
Reduce Abandoned Shopping Carts Automate emails for abandoned carts; follow-up with reminders or offers. Encourages re-engagement without being pushy.
Personalize Experience Use Magento data for personalized ads and emails via Marketo automation. Enhances customer experience with targeted communication.
Automate Email Campaigns Sync e-commerce and marketing data for timely automated emails. Streamlines communication for efficiency and relevance.
Diversify Social Media Platforms Trigger ads, manage social interactions, and share content. Broadens engagement across diverse digital landscapes.
Use Pay-Per-Click Marketing Optimize ad spend by tracking ad performance and customer data. Maximizes ROI on digital ad investments.
Optimize Email Capture Modules Test and improve email forms and lead generation modules for better performance. Increases lead quality and quantity.
Opt for User-Generated Content Share and test customer reviews across channels to build brand credibility. Leverages authentic voices to enhance trust.
Consider Mobile Ads Target customers on mobile devices with relevant ads and location-based offers. Ensures brand presence in daily customer routines.
Standout with Contextual Marketing Tailor ads based on user behavior and interests for higher engagement. Makes Magento marketing efforts more effective and personalized.
Plan Ahead with Generate Reports Merge Magento and Marketo data for a comprehensive customer database. Enables data-driven decisions for strategic planning.

4 Steps to Integrate Marketo with Magento 2 via Zapier

1. Sign up for the Zapier account

Register for Zapier at this link.

2. Sign up for the Marketo account

Signing Up for Magento Marketo

Register for Marketo here.

Once you've logged into Zapier, select "Create Zap" to begin integration.

3. Integrate Magento 2.x

At this stage, select Magento 2.x to ensure Zapier can access all data from your store.

Selecting Magento 2.x in Magento Marketo

Next, select "New Customer" under the "select Magento 2.x Trigger" option and click "continue."

New Customer in Magento Marketo

Next, link an account by choosing a Magento 2.x account. At this stage, input the complete domain. Enter the admin username and Magento admin password for your Magento 2 store, as shown in the following image:

Linking Account in Magento Marketo

Once you create your Magento 2.x account, you will see the screen depicted below. Next, select Save + Continue.

Saving Details in Magento Marketo

You've tested Magento 2.x. Please proceed to the next step.

Testing Magento 2.x in Magento Marketo

4. Integrate Marketo

Go to "Choose an Action App" field, and select "Marketo."

Action App in Magento Marketo

Next, select an option from the "Select Marketo Action" drop-down menu. Then, click "continue."

Select Magento Marketo Action

Next, choose your Marketo account. Click on "Connect an Account." Your screen will then show something like the image below:

Connecting an Account in Magento Marketo

  • Enter your account to find the Client ID and Client Secret in Marketo, then click Yes, and continue.

  • Set up Marketo Lead by entering customer information from your Magento 2 store. Required information includes Email, First Name, and Last Name. Then, click continue.

  • Once you complete these steps, you've tested Marketo. Now, choose Finish and name your zap.

  • Your Zap is now active and will check for new customers in Magento 2.x.

Zap Activation in Magento Marketo

You've integrated Marketo and Magento 2.


1. What is Adobe Marketo Engage, and how does it assist with conversion rates?

Adobe Marketo engage is a comprehensive marketing automation platform. It helps businesses streamline their marketing processes, from lead management to campaign execution. By automating and personalizing marketing efforts, it improves conversion rates. 

2. How does the Magento-Marketo integration benefit my e-commerce business?

Integrating Magento with Marketo Engage boosts your e-commerce strategy. It syncs customer data between the two platforms.

This seamless integration with Magento hosting enables personalized marketing campaigns. It also improves customer insights. Automated responses match the shopping behavior. It boosts sales and customer loyalty.

3. Can I track my e-commerce performance in Marketo Engage?

Yes, the Magento-Marketo integration lets you track e-commerce performance within Marketo Engage. You can measure your marketing campaigns' effectiveness in real-time.

It allows you to adjust strategies as needed. You can optimize your efforts for better conversion rates and sales performance.

4. Is the integration of Marketo Engage and Magento Commerce difficult to set up?

Setting up the integration is straightforward. It applies to Marketo Engage and Magento Commerce with the right guidance. Follow the steps outlined in the documentation.

Or, seek help from both Magento and Marketo support teams. It can lead to a successful integration. It enables data synchronization and automated marketing capabilities between the platforms.

5. How does Adobe Marketo Engage improve customer experience on Magento Commerce?

Adobe Marketo Engage enhances the customer experience on Magento Commerce. It enables personalized and automated marketing campaigns. These campaigns match customers' browsing and purchasing history.

This personalized approach ensures customers receive relevant offers and content. It improves engagement, satisfaction, and loyalty.


Integrating Magento Marketo allows e-stores to automate their marketing campaigns. These campaigns meet the needs of individual users based on their preferences. Key benefits are:

  • Reduce abandoned shopping carts through automated email campaigns.

  • Personalize customer experiences with targeted ads and emails.

  • Optimize marketing strategies for better ROI.

  • Enhance customer engagement and loyalty through personalized marketing.

  • Improve sales performance and revenue.

Ready to optimize your Magento store performance and management? Explore managed Magento hosting solutions.


Shivendra Tiwari
Shivendra Tiwari
Technical Writer

Shivendra has over ten years of experience creating compelling content on Magento-related topics. With a focus on the Magento community, he shares valuable tips and up-to-date trends that provide actionable insights.

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