BigCommerce vs. Magento -Which is Better?
Choosing the right ecommerce platform is essential. It affects the success & conversions of your business.
The right platform will meet your unique business & customer needs.
BigCommerce & Magento offer built-in functions to support an online store.
Magento has been a leader in the ecommerce landscape. It offers the latest technologies to scale your business.
BigCommerce allows you to set up a shop quickly, without requiring technical expertise.
However, which platform is better suited for your business? We look into the services & features provided by both platforms.
This article compares BigCommerce vs. Magento platforms. You can use it to choose the ideal ecommerce solution.
BigCommerce is a SaaS-based, hosted ecommerce platform. It was founded in Sydney in 2009 by Eddie Machaalani and Mitchell Harpe.
The platform offers built-in features, hosting & support to run your online store. You get customized design themes & catalog functions. The platform has excellent marketing & SEO features to drive traffic.
BigCommerce was initially launched for SMB’s. So small companies could set up a professional ecommerce site. Now, the platform serves more than 60,000 sellers across 160+ countries.
In 2015, the company acquired checkout & inventory software Zing.
BigCommerce is noted in the 2021 Gartner Magic Quadrant for Digital Commerce.
Magento is an open-source ecommerce platform. It has over $100 billion in gross merchandise volume.
Magento was founded in 2008 by Varien.Inc, where it quickly grew in popularity. Adobe Inc later acquired it in May 2018 for $1.68 billion.
Magento offers extensive features to build an online store. It includes managing your inventory & marketing. The platform also offers the latest tech for omnichannel selling.
The Magento platform comes in two main editions:
Magento Open Source: The free edition, best for all business sizes. A majority of business owners go for the open-source edition.
Adobe Commerce: The paid Magento edition starts at $22,000 per year. Mainly used by large-scale businesses with complex ecommerce store processes.
In the 2021 Gartner Magic Quadrant for Digital Commerce, Magento was named a Leader among 17 vendors.
The top brands using the Magento platform are Ford, Nestle, and Nike.
BigCommerce vs. Magento Comparison
BigCommerce offers native services to set up your online shop. You do not need a technical team to install the software.
It is taken care of by the platform’s technical experts. The steps of running an account are easy to understand.
Magento setup & installation requires technical expertise. The platform has specific system requirements.
The hosting & server security has to be configured by a Magento hosting provider. You will require a team of experts to host your site effectively.
2. Themes & Design
BigCommerce has 12+ free themes. It also has hundreds of paid theme options.
Magento offers thousands of free & paid themes for your store.
Magento provides more flexibility to change the themes. As the platform is open source, you have access to the code.
The Magento developer will modify the themes based on your preference.
BigCommerce has many features that can help run your store effectively. Some of the BigCommerce features include:
- Page Builder
- Many payment gateways
- Marketing & SEO
- Coupons & Discounts
- Managing Inventory
- Headless Commerce
- B2B Commerce
- Global Support
Magento also has a wide range of out-of-the-box features. Some of the primary features include:
- Site management
- Managing the Catalog
- Promotions & discounts
- B2B Functions
- Headless Commerce
- Progressive Web Apps
- Payments & Financing
- Global support
- Business Intelligence
Magento has more advanced features that let you create a powerful & unique store.
BigCommerce is based on the Open SaaS framework. You get more flexibility to change the shop based on your preference.
You are not locked into a vendor software with few options.
With Open SaaS, you can modify the store functions. You will require a specialized developer to make the store changes.
Magento offers a lot more flexibility to customize the store. The open-source platform allows you to create different storefronts. You can adapt & make changes that fit consumer demands.
You get thousands of Magento developers on the official site. They can bring your brand vision into reality.
There are no limitations to making a customized Magento store.
BigCommerce is ISO/IEC 27001 and PCI Compliant. The PCI DSS Level 1 certified secures sensitive credit card data.
The platform has many security layers. The main ones include firewalls and file integrity scanners. You also get intrusion detection.
BigCommerce provides SSL certificates based on your pricing plan. The team helps maintain the security of the store. If there are any security issues, you have to contact the team.
Magento Commerce is PCI DSS Level 1 certified. For server-side security, you have to invest in a managed Magento hosting solution.
Magento offers regular security patches to protect your store. You can use 2FA and strong passwords. Add SSL certificates & use the Magento security scan.
Magento offers prevention against cross-site scripting (XSS) attacks. It also provides file system ownership and permissions. That way, you can manage user permissions easily.
You can use a non-default password to prevent automated password guessing.
BigCommerce has store limits to products & checkouts. It allows a maximum of 600 SKUs per product. SKUs are the stock-keeping unit for inventory.
There is also a limit to the products displayed on the home page panels. However, you get unlimited storage and bandwidth for your store.
If you want to scale your store, you have to upgrade the plan.
BigCommerce offers API tools that help scale your business quickly. Catalog API syncs large catalogs and keeps the right stock.
You also get global support to scale your business. It helps to localize your store based on the target countries quickly.
Magento does not have limits to products & catalogs. You can scale your business with large inventory sizes. The robust platform can handle large catalogs. It also processes orders faster.
Magento offers native features to scale globally and localize your store. The Magento platform is highly flexible. It lets you handle traffic spikes effectively.
If you plan on growing your business, Magento is an excellent option.
BigCommerce App Marketplace has over 1000+ extensions. The plugins help to improve store functions.
Some plugins offer a single-click download for easy integration. You can go for BigCommerce certified plugins.
Magento offers more than 5000+ extensions. These are free & paid plugins you can add to the store. You can find them on the Magento Marketplace or providers such as Amasty.
Magento plugins offer far more custom options. You can improve the store functions in many ways.
The Magento team tests the extensions and then adds them to the list. You can also get Magento developers to add the plugins. They are available in the Magento partners program list.
BigCommerce covers all the SEO tools that help in organic search. The platform lets you add the SEO fields such as:
- URL structure
- Product & category description
You get high-impact keywords to rank higher & drive traffic. The platform lets you add Sitemaps and 301 Redirects.
You can optimize the images & store content with SEO tools.
Magento has advanced SEO features to bring more traffic. You can use it to rank higher on search engines.
Some of the SEO features include:
- SEO Resources
- URL rewrites
To improve the navigation of your store, you get search functions. Live Search & Catalog Navigation helps find your products faster. It enhances the user experience, which helps in SERPs.
Magento also has Google tools such as:
- Google Analytics
- Google Tag Manager
- Google Content Experiments
- Google AdWords
Magento lets you optimize your content and use different A/B tests. You can see which content works best so that it is indexed faster on search engines.
BigCommerce is a self-hosted platform. It uses the Google Cloud Platform to host the store.
You also get Google AMP and Akamai Image Manager to boost page load speeds.
You cannot surpass the store limits. Or else, you have to upgrade the plans to maintain the performance.
You can opt for a Magento hosting provider of your choice. With fully managed Magento hosting, you do not have to handle any server-side tasks.
All the hosting tasks are delegated to the provider. They also take care of performance & hosting security. A suitable hosting company will ensure you get fast page loading time.
BigCommerce offers 24/7 technical support. You can get it via chat, email, and calls to resolve any technical issues.
The team also offers support to improve marketing & conversions. You also get community support from 20,000 BigCommerce sellers.
Magento has a thriving community of merchants & developers worldwide. You get thousands of store owners on the Magento discussion forums.
You can also get help via the official Magento Community page. Magento provides **documentation **on the platform. You can use them to resolve any issues.
BigCommerce is a subscription based platform. It is billed monthly or annually.
The three pricing plans start with:
- Standard: $29.95/mo to start with the online store.
- Plus: $79.95/mo and get extra marketing tools.
- Pro: $299.95/mo to scale your business & get additional features.
The Enterprise plan gives you a full-service open platform.
Magento Open Source is free to use and is adopted by most sellers. You have to invest in the hosting & Magento development agency.
The Magento Commerce edition is for large-scale enterprises. The Magento Commerce edition starts at $22,000 per year. The Adobe Commerce Cloud starts at $40,000 per year.
Which Ecommerce Platform is Right for Your Business?
BigCommerce is recommended for businesses that:
- Do not want to invest in development. Do not want to take care of hosting.
- Want an easy setup with pre-built themes. A store that can go live quickly.
- Require international support on many channels.
Magento is recommended for businesses that:
- Want a customized store that helps create personalized shopping experiences. On-brand solutions for multiple touchpoints.
- Invest in a Magento hosting company & a Magento development agency. Have a team with technical expertise.
- Want to grow your business & scale globally with lots of flexibility.
BigCommerce & Magento offer great features & functionality to build an ecommerce website.
The right option depends on your business needs. Analyze your customer demands & check if the platform helps meet them.
If you do not want to deal with development or hosting, BigCommerce is more suitable for you. It is a good option for SMBs that do not handle overly complex processes.
If customizing & scaling are the focus, then Magento is an excellent option. It is suitable for all business sizes, from simple to complex workloads.
To learn more about Magento hosting, check out the MGT Commerce blog.