Many e-commerce businesses do a lot of marketing like sending newsletters, Groupons, or TV campaigns.
A good marketing campaign means much more traffic than on a normal day.
It’s not uncommon that you can have hundreds or thousands of customers within the first 10-15 minutes.
These marketing campaigns are really expensive, but can turn out even more expensive!
The increased traffic that you were not prepared for can lead to slow loading times at best. That can annoy your potential customers. But at worst, traffic peaks can cause your site to be unavailable so that you can’t sell your products or services at all.
To make sure your Magento shop can handle increased traffic, Auto Scaling is not only convenient but a must-have preparation for you.