Ecommerce Product Reviews: Why it Matters and How Does it Increase Sales?

Ecommerce Product Reviews: Why it Matters and How Does it Increase Sales?

Ever wondered how to make ecommerce product reviews work in your favor? This article shares valuable strategies and insights to help you leverage reviews effectively. Use the reviews to improve your products and enhance customer experience. Dive in and unlock the power of positive feedback!

Key Takeaways

  • Product reviews help increase sales, build trust, improve SEO rankings, and guide customers' choices.
  • Both good and bad reviews matter for building trust with new customers. Adding photos or videos to reviews helps SEO rankings.
  • To get more product reviews, try asking via email or social media, give rewards for reviews, make the review process easy, and have customer service teams request reviews.
  • Personalising emails can help get more customer reviews.

Importance Of Product Reviews In Ecommerce

Product reviews are super critical in ecommerce. Around 94% of consumers are likelier to use a business due to positive reviews. It helps boost sales, build trust, improve SEO rankings, and help customers make choices.

1. Driving Sales

Product reviews play a crucial role in driving ecommerce sales. It gives customers valuable insight into a product's quality, functionality, and overall satisfaction.

User-generated evaluations help customers feel more comfortable and confident about their purchasing decisions. They can also help choose one product over another if the thoughts are better.

2. Building Trust

Trust is crucial to have a successful ecommerce business. Product reviews help create that trust with customers. They show honest opinions and feedback from people who use the products.

A mix of good and bad reviews can even make the trust stronger. Verified buyer badges show that stores are honest and care about their customers. Also, adding photos or videos to reviews helps people trust the product even more.

3. Boosting SEO

Product reviews are essential in enhancing your ecommerce site's SEO efforts. Many reviews let search engines like Google find more keywords, which means a better search ranking. It brings more people to your website. Including photos or videos in reviews can also help, as they make people stay on your site longer, which also means better SEO.

4. Aiding Customer Decision-making

Reviews help people decide what to buy. For example, imagine someone wanting a new laptop but not knowing what to get. They can read reviews from others who bought the computer and decide based on what those people say.

Businesses need to know that showing excellent and honest reviews helps people trust their brand and buy their products. Even negative reviews can help if companies respond to them in a kind and helpful way. It shows customers that businesses care about their opinions and use that feedback to improve their products and services.

Types Of Ecommerce Product Reviews

1. Positive Reviews

Positive customer reviews increasing trust in ecommerce

Positive reviews are crucial to building trust with potential customers and driving sales. It helps improve your presence on search engines and increase organic traffic. However, don't only rely on the best reviews; a mix of feedback is more trustworthy to potential customers.

2. Negative Reviews

Negative ecommerce reviews providing room for improvement

While bad reviews may concern ecommerce businesses, they also offer valuable insights. Customers expect a mix of good and bad reviews when making a purchase decision, which helps build trust.

Negative reviews offer an opportunity to improve your products or services. When responding to these reviews, be prompt, courteous, and solution-focused.

3. Picture And Video Reviews

Photos and videos of ecommerce products are becoming increasingly popular since they help potential customers make informed purchasing decisions.

In addition to textual information, multimedia elements such as images and videos provide real-life usage scenarios. It helps enhance customers’ trust in the product's quality and usefulness.

Strategies For More Product Reviews

1. Requesting Reviews Via Email Marketing

Using email marketing to request customer reviews for ecommerce products

Email marketing is an effective way of collecting customer reviews for your ecommerce business. Some tips to follow when requesting reviews:

  1. Use email segmentation and automation to improve your conversion rate and drive more sales.
  2. Time the emails right for better chances of receiving a review.
  3. Personalize the email for a more personal touch.
  4. Make the instructions easy to follow for reviews.
  5. Offer rewards for review submissions, such as discounts or loyalty points.

2. Offering Incentives For Leaving Reviews

Providing incentives is a way to get more reviews from customers. Offer discounts, loyalty points, or gifts in exchange for leaving feedback. Ensure your incentives and rewards align with FTC guidelines and are disclosed appropriately.

3. Simplifying The Review Process

Simplifying the review process encourages customers to leave reviews. Add buttons in emails linking to product pages for reviewing. This strategy will increase positive product reviews and help your ecommerce business grow.

4. Leveraging Social Media Channels

Social media platforms like Facebook, Instagram, and Twitter can also be used to collect product reviews. Share advertisements and incentives for reviews to increase engagement and your conversion rate for sales.

5. Encouraging Customer Service Teams To Request Reviews

Customer service teams can play a crucial role in generating product reviews. Encourage them to ask customers to share their experiences and thoughts online, which can benefit your ecommerce business. Showcasing customer reviews on your product pages provides social proof, enhancing trust.

Making the Most of Your Ecommerce Product Reviews

1. Display Reviews Prominently On Product Pages

Prominent display of product reviews on ecommerce product pages

Boost your ecommerce product reviews by showing them on product pages, learning from negative feedback, and improving products based on reviews. You can use reviews for marketing and let users sort and filter checks.

Additionally, using review snippets or snapshots to summarise critical points helps those who may not have time to read through all comments. It makes it easy for users to search and filter reviews based on essential criteria. It includes verified buyer status or rating score and helps provide relevant information quickly.

2. Address And Learn From Negative Reviews

Negative reviews can be challenging, but they can help you improve. Don't ignore them. Talk to the customer and fix the problems. This shows you want to make your products better.

For example, if someone doesn't like a part of your product, you can say sorry and fix it. You can also give them a discount to try your product again. This shows you care about your customers.

3. Use Reviews To Improve Products And Services

Reviews can help you make your products better. Look at what customers are saying. Change your products based on their feedback.

For example, fix the sizing chart if your clothes are the wrong size. Use reviews to create new products that meet customer needs.

4. Repurpose Reviews For Marketing Content

You can use reviews in your product marketing. Put customer quotes on your website to show how good your products are.

Top Review Sites To Consider

1. Your Ecommerce Site

Collecting and displaying customer reviews on an ecommerce site

Your ecommerce site is one of the best places to gather product reviews. It helps collect authentic and valuable insights about what's working well, what needs improvement, and how your products are received.

Make sure to display these customer reviews on your website's product pages. It helps potential buyers can easily access them while making purchase decisions.

Reviews also help with search engine optimization. This can bring more people to your site. User-generated content will attract more organic traffic to the online store.

2. Online Marketplaces

Online marketplaces hosting reviews for ecommerce products

Online marketplaces are becoming an increasingly popular platform for ecommerce businesses to sell their products.

Marketplaces like Amazon are famous for selling products. They also have built-in review systems that allow customers to leave feedback on their purchases Trust online reviews as much as personal recommendations to help you sell more.

3. Industry-specific Review Sites

Industry-specific review sites are a crucial consideration when optimising ecommerce product reviews. They can show you what customers think about your products. Good reviews can attract buyers and improve your brand.

4. Social Media Platforms

Social media platforms are powerful tools for e-commerce businesses to promote rewards programs and motivate customers to leave reviews. For example, Instagram and Facebook can showcase satisfied customers using products in real-life situations.

Retargeting ads on social media can also target previous buyers and encourage them to leave a review for their past purchases.

5. Search Engines

Search engines play a crucial role in ecommerce product reviews. Reviews that contain relevant keywords inform customers and help improve the SEO ranking of ecommerce websites.

Search engines like Google pick up these keywords from customer reviews. It leads to increased organic traffic to product pages and boosts conversion rates.

Tips For Handling Negative Product Reviews

1. Respond Promptly And Professionally

When negative reviews inevitably come in, responding promptly and professionally is crucial. Here are some tips:

  • Acknowledge the issue: Let customers know their concerns have been heard and taken seriously.

  • Apologise sincerely: Even if the negative review seems unfounded, express genuine regret for any inconvenience.

  • Offer a solution: Present a concrete solution to resolve the issue. It can demonstrate that the company values its customers' satisfaction.

  • Keep it professional: Maintaining a respectful tone in all responses is essential. Avoid engaging in arguments or personal attacks.

  • Take the conversation offline: For more complex issues, provide contact information for customer service to follow up directly with the customer.

2. Offer Solutions To Problems

Negative reviews can be challenging for ecommerce businesses. But it also presents an opportunity to showcase excellent customer service and problem-solving skills.

Instead of ignoring bad feedback or thinking it doesn't matter, answer fast and nicely with ways to fix the problem in the review.

3. Use Feedback To Improve Products And Services

Product reviews provide valuable insights for potential customers. It also offers opportunities to improve products and services.

Negative feedback can highlight areas of improvement. Positive feedback can reinforce successful strategies and encourage growth.

For example, if many say putting your product together is hard, you could make better instructions or a video to show how.

Reviews online also show how you help when people have problems. Answering fast and clearly indicates you want your customers to be happy.


1. What is the importance of ecommerce product reviews?

Ecommerce product reviews are essential for the following reasons:

  • It builds trust and credibility with potential customers.
  • Provides valuable feedback for businesses to improve their products and services.
  • Influence potential buyers' decision-making through real-life experiences
  • Boost the online reputation of the business
  • Improve search engine rankings through user-generated content.

2. How do online reviews impact buyer decisions?

Online reviews significantly impact buyer decisions as they showcase real customers' experiences and opinions on a product or service.

Positive reviews can encourage potential buyers to purchase. Negative reviews can deter them. Therefore, online reviews are crucial in building trust and credibility with potential customers.

3. What are the benefits of maintaining a high percentage of positive reviews for your ecommerce business?

Having a high percentage of positive reviews for your ecommerce business can:

  1. Increase customer trust and confidence in your products or services.
  2. Encourage potential buyers to purchase based on others' experiences.
  3. Improve your online reputation, positioning your business as a reliable, high-quality provider.
  4. Enhance search engine rankings through valuable user-generated content.

4. How can I implement an effective strategy for gaining more product reviews for my ecommerce website?

To implement an effective strategy for gaining more product reviews for your ecommerce website, you can:

  1. Encourage customers to share their experiences by offering incentives (like discounts or freebies) for leaving a review.
  2. Send follow-up emails after purchase, asking for feedback.
  3. Embed easy-to-use review forms on your website, making it simple for customers to leave a review.
  4. Share positive reviews on social media platforms to motivate others to share their experiences.
  5. Provide excellent customer service to encourage customer loyalty and inspire them to leave a review.


Feeling prepared to turn ecommerce product reviews into business growth? This article explored how ecommerce product reviews can boost your online business.

From responding professionally to negative feedback, solving potential problems, and using customer insights to improve products and services. You’ve gained valuable strategies to make the most out of online reviews. Don't forget to check out Magento news for more insights and tips on growing your ecommerce presence.

Nikita S.
Nikita S.
Lead Technical Writer

As a lead technical writer, Nikita S. is experienced in crafting well-researched articles that simplify complex information and promote technical communication. She has expertise in cloud computing and holds a specialization in SEO and digital marketing.

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