What are Magento 2 Rich Snippets?

What are Magento 2 Rich Snippets?

Rich snippets are bits of code that make it easy for search engines to organize information.

The primary objective of any e-commerce business is to increase sales.

Rich Snippet in Magento 2 is an advanced SEO feature. It helps your store rank better on search engines.

A Rich Snippet extension can help a Magento store attain enhanced visibility and sales. It attracts more potential buyers to your store when they research for products in.

Many Magento developers and store owners are looking for reliable Magento 2 Rich Snippets.

In this article, we talk about how to use Rich Snippets in Magento.

What are Rich Snippets?

What are Rich Snippets?

A snippet is a result Google shows to the user in the search results.

Rich results or snippets are the additional information displayed between the URL and the description.

The additional information is usually pulled from Structured Data found in a web page’s HTML.

Google gets Rich Snippet data from Structured Markup (like Schema) in your page’s HTML.

Rich Snippets makes your website links more visible in SERP (Search Engine Result Page). It attracts more potential customers to your eCommerce store.

Common Rich Snippet types include reviews, recipes, simple products, and FAQs.

How do Rich Snippets Work?

How do Rich Snippets work?

Structured data is a language or code that can communicate information about elements on your content page.

It can highlight and translate the types of content.

Structured data is a type of language that Google trusts to provide correct information. It helps search engines better understand what the content on your page is about.

Rich snippets also referred to as rich results, are powered by structured data. Rich results are the reward for helping search engines like Google understand the purpose of your web pages.

It helps search engineers display the most relevant results to their users.

Not all structured data leads to rich snippets. Certain kinds when implemented correctly can produce a rich snippet.

Rich snippets are critical in transforming searchers into customers. It helps to show additional information to customers on the search result page.

It helps you target potential buyers by displaying:

  • Ratings and Reviews
  • URL, company name, and logo
  • Price and stock availability
  • Social profiles
  • Search input box for a homepage
  • Navigation path

Types of Magento 2 Rich Snippets for an Ecommerce Store

Seven types of Rich Snippets are essential for e-commerce stores. They are further categorized into two main groups:

1. Ecommerce Based Magento Rich Snippets

1.1 Magento Product Schema

Magento Product Schema Rich Snippets

Rich snippets involve the use of code called Schema Markup, or Schema. Product Schema is a code that showcases basic product information.

The product schema tells a search engine that information on the current page is a product page.

Product Schema is an entry point for various product-related snippets.

It describes key product properties such as:

  • Product Name
  • Brand Category
  • Product Image
  • Stock-keeping unit (SKU)

By default, Magento 2 already contains a very simplified markup for Product Rich Snippet.

There are many essential attributes that are missed: brand, image, availability, offer, review, etc. Magento 2 Rich Snippets extension will include these attributes.

1.2 Magento Rating & Reviews Schema

Magento Ratings and Review Schema Rich Snippets

Rating and Reviews Rich snippets provide information to search engines on the number of reviews and average rating of the products.

Adding ratings and reviews through rich snippets helps increase visitor’s confidence in purchasing the product.

It also highlights your links in the search results and makes it the most attractive rich snippet in SERP.

1.3 Magento Pricing Schema

Magento Pricing Schema Rich Snippets

Pricing schema displays product pricing and any special offers.

It allows displaying product prices in Google search results.

Additionally, it sends notifications about a special price (with start/end dates).

1.4 Availability Schema

Magento Availability Schema Rich Snippets

Availability Rich Snippet in Magento 2 displays the stock availability of the product.

The customer can now know whether the product is in stock or not from the search results. This is very informative and time-saving.

2. Common Magento Rich Snippets

2.1 Organization Schema

Magento Organization Schema Rich Snippets

The Organization Schema lets the search engine structure store information logically. It organizes the information about the company and displays it in search results.

Information such as:

  • Store name
  • Company logo
  • Location
  • Operating hours
  • Social media links
  • Contact information

2.2 Magento Rich Snippets Breadcrumbs Schema

Magento Breadcrumbs Schema Rich Snippets

The Breadcrumb Schema aims to provide customers an easy-to-navigate path of a product in a massive Magento 2 site.

It allows the search engine to determine the position of products in the correct category. This allows product offers to show up on SERPs more clearly.

The Breadcrumb Schema allows Google to display a readable category page name of the product. It replaces the product URLs with a clear navigation path.

2.3 Magento Rich Snippet FAQ

Magento Rich Snippet FAQ

Magento 2 Rich Snippet FAQ can highlight FAQ information directly on the search results.

The product page already contains answers to general questions and information. With FAQ Rich Snippets, you can engage more potential customers.

How Do Magento 2 Rich Snippets Improve Visibility and Sales?

How do Magento 2 Rich Snippets improve Visibility and Sales?

1. Increase CTR

Rich Snippets are an effective way to improve click-through rates.

Magento 2 Rich Snippets provides additional information which enhances a search result. This additional information helps the user better determine the quality of the website.

Valid Structured Data markup leads to more visibility in SERPs. This ultimately generates an increase in your website’s click-through rates.

2. Decrease Bounce Rate

Rich Snippets bring in more relevant traffic. The more relevant traffic you have to your site, the lower your bounce rate becomes.

3. Enhanced Visibility in Organic Search

Rich Snippets are a short description of detailed information. This description is displayed in the search engine results.

Magento Rich Snippet can place your website above the first organic result. It results in giving you more visibility and clicks.

4. Higher Rankings in Search

Rich Snippets offers search engines more trustful data about your Magento store.

With all of this additional data, customers might click on your links and be redirected to your website. This will enhance your website traffic.

As a result, your website will be considered for a higher ranking compared to the un-optimized ones.

5. Faster Website Indexation

Rich Snippets rely on structured data. Structured data is a standard format preferred by Google for providing information about a page.

The main objective behind Rich Snippet is to make page indexing easier for search engines.

6. Improve Credibility

Having your website chosen by Google as the featured snippet offers a big credibility boost.

Anyone viewing your website as a featured snippet will consider it to be the most credible result for their search.


Rich Snippets help search engines better understand the context for search results display. Magento Rich Snippets allow online retailers to reap the benefits of Rich Snippets.

Add Rich Snippets to increase your store traffic, credibility, and conversions rate.

You can also improve your search engine rankings with easy-to-setup Google-rich snippets.

To learn more about ecommerce & Magento hosting, check out the MGT Commerce blog.

Shraddha S.
Shraddha S.
Head of Content

Shraddha Singh has a lot of thoughts about Technology and the Cloud Services Industry. An Indian native and a professional Technical writer, she gets her management skills from IIT-B.

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