Everything You Need To Know About Magento Software in 2025\!
[Updated June 6, 2025] Curious about Magento software and its capabilities as an e-store?
Magento powers 131,491 websites globally, processing over $155 billion in annual transactions. It holds 8% of the global ecommerce market share, ranking third among competitors.
This article highlights the features, benefits, and uniqueness of this leading commerce platform.
Key Takeaways
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Learn about Magento's flexibility, scalability, and open-source edition benefits.
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Understand the platform's modularity, mobile-nativeness, and rich SEO attributes.
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Explore Magento’s rich product management and search optimization tools.
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Find out about Magento's versatile and mobile-optimized checkout solutions.
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Gain insights into Magento's SEO, marketing, and security enhancements.
What is Magento Software?
“Magento software builds powerful online stores for businesses. It offers tools for products, orders, and customer management.”
The platform provides a flexible shopping cart system. Businesses control store design, content, and functionality. Magento creates unique, engaging online shopping experiences.
Key capabilities:
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Users enjoy advanced product and inventory management tools.
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Large stores get comprehensive order processing and customer accounts.
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Shoppers get secure payment and various shipping integrations.
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Store owners get built-in marketing and search optimization features.
Its open-source foundation allows unparalleled platform customization. Developers modify features or build entirely new ones. The modular structure enables adding or removing functions. Magento scales for large catalogs and handles high traffic volumes via external integration with CRM or ERP systems.
When was Magento rebranded as Adobe Commerce?
“In 2018, Magento became Adobe Commerce post Adobe's $1.68 Bn acquisition. The platform now offers three main editions, with an extended edition meant for the Cloud.”
These are:
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Magento Open Source - the free version
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Adobe Commerce - the paid enterprise solution that adds premium features for businesses
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Adobe Commerce Cloud - provides managed cloud hosting for enterprises with added support.
Magento’s large community of developers provides regular updates and support. The platform supports headless commerce, separating front-end design from back-end processes. Headless Magento setups are fast and secure. They integrate IoT and voice search, making it versatile for all businesses.
What’s New in Magento 2.4.8 Release (2025)?
Adobe released Magento 2.4.8 on April 8, 2022. The new version includes 497 core code fixes. The release introduces major platform upgrades.
AI-Powered Merchandising Features:
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13 product recommendation types
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Customer behavior analysis
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Trending product identification
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Visual similarity matching
Technical Improvements:
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PHP 8.4 support
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TinyMCE 7.3 migration
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Improved GraphQL functionality
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Microservices architecture
Security Updates:
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Upgraded security patches
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PCI DSS 4.0 compliance
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Improved admin protection
The update integrates with Adobe Experience Cloud. Merchants gain access to advanced AI tools. The platform supports modular cloud deployments.
Why Choose Magento 2 Software for Your Online Store?
1. Flexibility and Customization
Magento provides flexibility for store changes. You can change the design, features, and functions of the store as needed. It supports custom Magento themes and modules for added functions. It suits businesses with distinct requirements.
Magento's open-source nature lets developers build custom solutions. It helps your store appear unique among competitors.
2. Multiple Payment and Shipping Options
Magento supports cohorts of payment gateways, including PayPal, Stripe, Authorize.net, etc. It also integrates with local payment methods.
Customers can select their preferred payment option. Magento offers shipping options like flat rates, table rates, and current shipping quotes. Flexibility enhances the shopping experience, making Magento a global eCommerce solution.
3. Strong Community Support
A community of developers and users supports Magento. They provide support, share ideas, and offer solutions for issues. Such a community-driven approach delivers updates and improvements.
You can find tutorials, forums, and documentation. The community ensures support when managing your store. It provides a safety net for troubleshooting and innovation.
4. Headless Commerce Support
Magento enables headless commerce, decoupling front-end and back-end functions. Headless setups achieve speed and provide strong security. They allow integration with new technologies, such as IoT and voice search. Magento's headless commerce support prepares your store for the future. It provides numerous possibilities for innovation.
5. Security Features
Magento delivers strong store/customer data security via two-factor authentication, CAPTCHA, and encryption. Security patches maintain store safety, while PCI compliance guarantees secure payment processing. You can control user access with permission settings. These features build customer trust and protect your business.
2025 Security Updates:
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PCI DSS 4.0 compliance requirements
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European Accessibility Act compliance
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Enhanced vulnerability protection
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CosmicSting security patch
6. Wide Range of Extensions
Magento offers a large marketplace of extensions. These add-ons let you expand your store's features without custom coding. You can add tools for marketing, reporting, or customer support. Common extensions include ones for chatbots, loyalty programs, and email marketing.
The marketplace lists over 3,900 verified extensions. Magento's extensions simplify store management and enhance functionality.
7. Composable Commerce Architecture
Adobe Commerce now provides composable enterprise solutions. The platform uses an API-first architecture for flexibility. Microservices allow modular deployments without downtime.
Key Benefits:
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Quick time to market
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Simple development workflows
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Enhanced integration capabilities
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Worldwide edge computing support
Developers can build distinct experiences with extensive APIs. The platform supports numerous application events. Core features and user interfaces offer broad extension possibilities.
How Does Adobe Commerce Enhance Page Building and CMS?
Feature | Description | Benefit |
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Drag-and-Drop Builder | Magento provides a drag-and-drop page builder. Users can create layouts without coding. Page design is simple and quick. | Non-technical users can build pages. It lowers reliance on developers. It saves time during page creation. |
Customizable Templates | Magento offers pre-built Magento templates for faster setup. Users can customize them to match their branding. It leads to unique designs. | It allows flexibility in design. It maintains consistent branding across pages. It saves time with ready-to-use templates. |
Responsive Design | Responsive and adaptive pages function well across multi-devices. It provides a consistent user experience. | Usability is better on all devices. Customer experience on mobile is better. Engagement increases with responsive design. |
Dynamic Content Blocks | Magento supports dynamic blocks to update content. You can display offers or promotions. It keeps your content fresh. | It makes updating content hassle-free. It highlights promotions. It keeps your store engaging for users. |
Integration with Media | Magento allows adding images, videos, and banners. These elements improve page visuals. It enhances user engagement. | It boosts page appeal with visuals. It improves content engagement rates. It makes the shopping experience more interactive. |
SEO-Optimized Tools | Magento includes tools to optimize URLs, meta tags, and descriptions. These help improve search rankings. It drives organic traffic. | It helps improve visibility on search engines. It attracts more traffic to your store. It supports better conversion rates. |
Version Control | Magento's CMS supports staging and versioning. You can test changes before publishing. It's simple to revert to previous versions. | It provides safety with version backups. It simplifies testing before going live. It prevents publishing errors in content. |
Personalization | Magento allows personalized content for user segments. Show relevant products to customers. It improves shopping experiences. | It increases relevance for different users. It enhances customer satisfaction. It boosts sales through tailored recommendations. |
User-Friendly Interface | Intuitive and easy-to-navigate CMS lets users build/edit product pages. It reduces the need for technical knowledge. | It lowers the learning curve for new users. It reduces the time spent on training staff. It empowers teams to manage content without assistance. |
Multilingual Support | Magento supports creating content in diverse languages. It makes it simple to serve global customers. It helps expand business reach. | It facilitates better communication worldwide. It expands reach to new markets. It helps build a global customer base. |
What Catalog and Search Features Does Magento Provide?
1. Advanced Product Catalog Management
Magento provides an advanced catalog management system for product organization into categories/subcategories. Bulk product uploads save time for large inventories.
Assign attributes like size, color, or brand to products. Schedule updates for product details or pricing. It makes managing catalogs simple and efficient.
2. Support for 1000+ Product Types
Magento supports different product types. These include simple, configurable, virtual, and bundled products. Businesses can offer single products or bundles with options.
It's simple to manage product variations. This flexibility suits both small and large stores. Customers get tailored shopping options.
3. Layered Navigation for Better Browsing
Magento's layered navigation improves filtering like price, brand, or color. It helps users find products without delay.
The feature works well for large catalogs. It reduces browsing time for shoppers. Layered navigation assures a simple shopping experience.
4. Full-Text Search
Magento's full-text search delivers quick results. Customers can search using keywords or descriptions. Supported engines include Elasticsearch and OpenSearch.
These improve the speed and relevance of results. Full-text search makes finding products simple. It enhances customer satisfaction.
5. Customizable Search Settings
Magento allows customizable search settings. You can control how search results appear. Set priorities for attributes or keywords.
It makes sure searches meet your business needs. Customers see relevant results without delay. It improves their shopping experience.
6. Faceted Search for Better Filtering
Faceted search lets users apply several filters. Shoppers can refine results by category, price, or attributes. It's perfect for large catalogs.
Customers find what they need faster. Magento's faceted search improves navigation. It saves time and enhances usability.
7. Support for Multi-Language and Currency
Magento supports multi-language and multi-currency options. Shoppers can view content in their preferred language. Prices adjust to selected currencies without manual input.
It makes stores accessible to global customers. It simplifies cross-border shopping. Businesses can serve diverse markets without difficulty.
8. Product Reviews and Ratings
Magento offers a review and rating system. Customers can leave feedback on product pages. It builds trust for other shoppers.
Store owners can moderate reviews for quality. Reviews encourage repeat purchases. They boost product credibility.
9. Smart Product Recommendations
AI-driven product suggestions fit customer behaviors and preferences. These recommendations include upsells, cross-sells as well as related products.
Recommendations improve sales and engagement. They create a personalized shopping experience. Customers feel more connected to the store.
10. Inventory Management Features
Magento includes inventory management tools. You can track stock levels and set thresholds. Notifications alert you to low inventory.
Manage inventory across several locations without difficulty. These tools reduce errors and improve operations. They help keep your store well-stocked.
What Checkout Options Does Magento Software Provide?
Checkout Options | Explanation |
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Guest Checkout | Customers can check out without creating an account. It reduces barriers for first-time buyers, simplifying the buying process. It helps lower cart abandonment rates. |
Registered User Checkout | Returning customers can log in during Magento checkout. Their saved details are auto-filled for convenience. It speeds up the purchase process. It improves the user experience for loyal customers. |
Multi-Address Checkout | Shoppers can ship items to several addresses in one order. It is ideal for gifting or bulk orders. It makes complex orders manageable. Customers get more flexibility during checkout. |
One-Page Checkout | All steps are combined into a single page. It shortens the checkout process. Shoppers complete purchases faster. It improves usability and satisfaction. |
Payment Gateway Integration | Magento supports assorted payment gateways like PayPal and Stripe. Customers get secure and flexible payment options. It guarantees smooth transactions. It caters to global payment needs. |
Mobile-Optimized Checkout | The checkout process works on mobile devices without issues. It adapts to smaller screens for simple navigation. It increases mobile conversions. Customers enjoy a simplified experience. |
Customizable Checkout | Businesses can alter fields and steps during checkout. It allows tailoring the process to specific needs. It improves customer satisfaction. It maintains a personalized experience. |
What Marketing and SEO Tools Does Magento Provide?
1. Built-in SEO Features
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Customize meta titles and descriptions for better search visibility.
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Create sitemaps for search engine crawling without manual work.
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Control what search engines can access on your site.
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Boost rankings and drive organic traffic with SEO-ready features.
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Use clean URLs, making sites user-native and ranking higher.
2. Dynamic Meta Tag Management
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Generate tags for large catalogs with very minimal effort.
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Edit templates for specific product categories or individual products.
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Manage metadata for thousands of products with ease.
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Accurate tags make your store more visible on the internet.
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Help customers find your products faster in search results.
3. URL Rewrites and Canonical Tags
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Rewrite URLs for clarity and better search engine understanding.
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Avoid duplicate content penalties by using special canonical URLs.
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Clean URLs make navigation much simpler for your customers.
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Search engines focus on sites with well-structured, clear URLs.
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Build URLs to match your specific branding or SEO goals.
4. Advanced Analytics Integration
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Survey traffic, behavior, and conversions without many complications.
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Dive deeper into customer insights and various market trends.
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Track and improve your current marketing strategies.
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Use Magento analytics to refine your online store's operations.
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Optimize campaigns for better returns on your marketing investment.
5. Email Marketing Tools
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Send targeted emails based on specific customer behavior patterns.
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Schedule promotions and newsletters without much manual work.
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Group customers by their preferences or previous purchase history.
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Use personalized emails to increase total customer loyalty.
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Connect with platforms like Mailchimp for advanced email capabilities.
6. Cart Abandonment Solutions
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Email customers who leave items remaining in their carts.
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Provide discounts to encourage the completion of their purchase.
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Turn lost opportunities into many completed online store sales.
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Increase revenue with effective cart recovery marketing strategies.
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Show customers you care about their shopping experience.
7. Discount and Coupon Management
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Create discounts for specific products or entire store categories.
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Adjust offers based on sales data or special store events.
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Use coupons to reward your loyal repeat online buyers.
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Attract new customers with appealing and enticing store discounts.
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Simplify the process of setting up and tracking promotions.
8. Social Media Integration
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Share products and promotions to social media with one click.
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Add buttons to encourage more customer interaction and sharing.
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Connect with more people on Facebook or Instagram.
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Attract more visitors to your online store using social media.
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Increase brand awareness via customer engagement on social platforms.
9. Upselling and Cross-Selling Tools
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Showcase complementary products on individual product pages.
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Encourage higher-value purchases with attractive product bundles now.
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Increase average spending by suggesting relevant product upgrades.
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Use data to tailor suggestions specific to your customers.
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Provide options that meet various customer needs and wants.
10. Multi-Channel Marketing Support
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Promote products on platforms like Amazon or even eBay.
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Confirms uniform messaging across all your marketing channels.
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Target audiences on social media, email, and other platforms.
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Drive more sales by tapping into several customer touchpoints.
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Use Magento's tools to handle multi-channel campaigns.
Magento Pricing and Cost Considerations (2025)
1. Cost Breakdown by Edition
Magento Open Source:
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Free to download and use
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Hosting costs: $10-$500 per month
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Development costs: $5,000-$50,000
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Extensions: $0-$10,000 per year
Adobe Commerce:
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The license starts at $22,000 per year
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Deployment: $25,000-$250,000
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Hosting: $500-$5,000 per month
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Support included with license
Adobe Commerce Cloud:
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Enterprise pricing on request
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Managed hosting included
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Advanced features and support
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Scalable infrastructure
2. Hidden Costs to Consider
Many businesses underestimate total ownership costs. Development complexity can increase budgets. Updates need technical expertise and time.
Common Added Expenses:
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Custom development work
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Third-party integrations
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Security monitoring
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Performance optimization
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Staff training
Budget Planning Tips:
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Plan for annual updates
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Include extension costs
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Factor in maintenance time
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Consider developer availability
What Security and Compliance Updates Does Magento Offer in 2025?
1. PCI DSS 4.0 Compliance
Adobe Commerce, as of the date, supports the latest PCI DSS 4.0 requirements. The version became mandatory on March 31, 2025. All payment pages need authorized script execution.
Key Requirements:
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Script authorization on payment pages
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Enhanced cardholder data protection
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Regular security assessments
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Updated encryption standards
2. European Accessibility Act Compliance
The European Accessibility Act affects all ecommerce platforms. Magento provides tools for WCAG compliance. Businesses must meet accessibility standards.
Compliance Features:
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Screen reader compatibility
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Keyboard navigation support
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Color contrast requirements
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Alternative text for images
3. Security Vulnerability Updates
The CosmicSting vulnerability affected 75% of Adobe Commerce websites in June 2024. Adobe responded with immediate security patches.
Current Security Measures:
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Regular vulnerability assessments
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Automated security updates
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Two-factor authentication
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Advanced user permission controls
FAQs
1. What is Magento 2 and how does it differ from Magento 1?
Magento 2 is the current Magento platform version. It provides strong performance, a better content management system, and new features. Unlike Magento 1, Magento 2 loads pages fast and creates good user experiences. Adobe stopped Magento 1 support in June 2020. All new development now centers on Magento 2.
2. What advantages does Magento EE offer?
Magento/Adobe Commerce Enterprise Edition has special features for large ecommerce stores. It includes strong security, growth potential, and support. The edition suits businesses needing top performance and custom solutions. Enterprise customers receive specific account management help.
3. Can Magento handle multi-store management?
Yes, the Magento platform lets you manage many stores from one admin panel. Each Magento store can maintain its own catalog, pricing, and design. The feature helps worldwide ecommerce websites. Multi-store management lessens administrative work.
4. Is Magento better than Shopify?
Magento gives more customization and growth options than Shopify. Shopify offers an easy setup and fewer technical needs. Magento fits businesses with complex demands and technical skills. Your choice rests on business size and technical ability.
5. What companies use Magento?
Big brands like Nike, Ford, and Coca-Cola use Magento. The platform supports businesses in all industries and of all sizes. Magento powers 200 of the top 1,000 ecommerce retailers. Enterprise customers select Magento for its growth options and flexibility.
Summary
Magento software offers endless possibilities for eCommerce success in 2025. It provides tools for personalization, growth, and enhancing the user experience. The article highlights key elements of the platform, including:
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Flexible Customization: Personalize your store's features and design without difficulty.
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SEO Optimization: Built-in tools designed to boost visibility.
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Global Support: Manage several languages and currencies without effort.
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Secure Transactions: Advanced security features to protect store/customer data.
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Community and Extensions: A strong developer community and vast extension range.
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AI-Powered Features: Access to 13 recommendation types and intelligent merchandising.
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Composable Architecture: An API-first, microservices-based infrastructure.
Consider Managed Magento Hosting for expert-led ecommerce store support and performance.