Magento 2 Change Logo from the Admin Account

Magento 2 Change Logo from the Admin Account

The Magento 2 change logo feature offers the advantage of creating brand awareness. Using a strategically planned logo creates a powerful brand representation. It also helps popularize your business among people, as most people associate logos with brand names. In this post, we’ll show you how to upload and change your Magento website’s logo and theme.

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Key Takeaways

  • Learn how to change your Magento website's logo to create a strong brand identity.

  • Discover the ideal locations for your brand logo in Magento 2.

  • Find solutions to common issues when updating your brand logo in Magento.

  • Explore the steps to upload and adjust your logo in the Magento admin panel.

  • Understand the importance of using a well-designed logo for brand awareness.

Steps to Change Logo in Magento 2

1. Uploading your Logo

The default Magento logo in the sample data is an SVG file. However, Magento allows uploading a GIF, PNG, JPG, or SVG file type. You can upload a logo to your Magento site from the admin panel.

By default, the logo image resides in the following location:

app/design/frontend/[vendor]/[theme]/web/images/logo.svg

The image file in the above server location will be used as the theme logo.

The size of your brand logo may vary depending on the theme you choose for your website. You must know the size of the logo or theme image(s). Right-click the image and inspect the element to view the properties like size and location of the logo image.

2. Changing Default Theme

  1. Log in to your Magento admin panel.

  2. Go to Stores and click Content.

  3. Under the Design section, Expand the configuration tab. Now, you can access the design configuration panel.

  4. You will find the ‘Applied theme’ dropdown menu. Choose a desired theme from the menu.

Step-by-step guide on changing default theme in Magento 2 for brand representation

  1. Click the Save Configuration button to apply the changes.

3. Upload FrontEnd Logo in Magento 2

Master the 12-Step Logo Upload Journey

From Admin Login to Perfect Brand Display in Magento 2

12

Total Steps Required

Complete workflow from login to configuration save

Navigation Depth
3 Levels Deep
Stores → Content → Design
Configuration Fields
5 Fields
Logo, dimensions, alt text, welcome
4 File Formats 2MB Max Size Multi-Store Ready SEO Optimized

Step-by-Step Process Flow

PHASE 1

Initial Setup

1
Login to Admin Panel
Access your Magento 2 backend with admin credentials
2
Navigate to Stores
Go to Stores and click Content
3
Design Configuration
Click Design → Configuration to access theme settings
PHASE 2

Store Selection

4
Choose Store View
Select the appropriate store view for multi-store setups
CRITICAL: Clear checkbox after each field to enable new values
5
Open Theme Settings
Click on your active theme to open configuration
6
Expand Header Section
Click the Header tab to reveal logo configuration options
PHASE 3

Logo Configuration

7
Upload Logo Image
Select and upload your logo file (GIF, PNG, JPG, or SVG)
Max 2MB SVG Recommended
8
Set Logo Width
Enter logo width in pixels (theme-dependent)
9
Set Logo Height
Enter logo height in pixels (inspect current logo for reference)
PHASE 4

SEO & Finalization

10
Add Alt Text
Enter descriptive alt text for SEO and accessibility
SEO TIP: Helps web crawlers understand your logo
11
Enable Translate Title
Check option for multi-language store support
12
Save Configuration
Click Save Configuration to apply all changes
COMPLETE: Your logo is now live!
TIP

Pro Tips for Success

•
Inspect First: Right-click your current logo to check dimensions before uploading
•
SVG Format: Ensures sharp display at all sizes and locations
•
Clear Checkboxes: Essential for multi-store setups - enables new value entry
•
Theme Location: app/design/frontend/[vendor]/[theme]/web/images/logo.svg

After choosing the desired theme, add a logo to your Magento site. The default logo image is saved as an SVG file in Magento 2. The following steps will help upload a logo image for Magento 2.1.x and 2.2.x:

  1. Log in to your Magento admin panel.

  2. Go to Stores and click Content.

  3. Under the Design section, Expand the Configuration tab. Now, you can access the Design Configuration panel.

  4. If your Magento 2 platform has more than one store, set the configuration to ‘Store View’ from the upper-left corner to the view. Then, clear the checkbox after each field. It ensures that new values can be entered.

Uploading frontend logo in Magento 2 design configuration panel

  1. Select the website to add/ change the logo and click ‘edit.’

  2. Under ‘other settings,’ find and expand the ‘Header’ section.

  3. Next, click the ‘Choose file’ option and upload a new site logo. (you can pick the logo file from your computer.)

Adding a new logo image in Magento 2 header section with correct dimensions and alt text

  1. Add the Logo Image Width and Logo Image Height.

  2. In the ‘Welcome Text’ field, add a welcome message (or leave it blank).

  3. Add the logo image Alt text. It helps web crawlers understand what’s in the image.

  4. Set the ‘translate title’ menu to ‘yes.’

  5. Once you make the changes, click the Save configuration button.

Where can you add the Brand Logo in Magento 2?

5 Strategic Logo Placements That Amplify Your Brand Power

Transform every customer touchpoint into a branding opportunity

Primary 01

Header Section

Most visible location, seen on every page view

Visibility 100%
Trust 02

Login Page

Builds trust during authentication moments

Trust Impact High
Reach 03

Email & Newsletters

Extends brand beyond website visits

ROI Impact 42x
B2B 04

PDF Invoices

Professional credibility in transactions

Professionalism Critical
Growth 05

Promotional Materials

Amplifies brand reach through campaigns

Reach Potential Unlimited
80%
Brand Recall Increase
5x
Customer Touchpoints
42x
Email ROI

Your brand logo in Magento 2 is an essential element of your website's design. It helps to create a professional perspective for your business while making your brand recognizable. You can use your brand logo in various areas of your Magento 2 store and reinforce your brand identity.


One of the key areas to use your brand logo is in the header section of your website. It is usually the top part of the webpage where the navigation menu is located. Placing your logo on the header ensures its visibility.


You can also use your brand logo on the login page. It will provide a consistent branding experience for users when they access their accounts.

Key areas to add your brand logo in Magento 2 for cohesive branding experience

A brand logo also appears on emails, newsletters, and other promotional material sent to your customers. Adding a logo to your promotional materials ensures customers recognize and connect with your brand through the visual representation. You can also use a brand logo on PDF invoices and other sales documents.

Troubleshooting Logo Changes in Magento 2

Avoid These 3 Logo Killers: Technical Specs

Check your logo against these specs - 70% of issues start here

ISSUE 1

Incorrect Image Size

Causes distortion or unexpected cropping that makes brands look unprofessional

SOLUTION: Match theme requirements

Check dimensions before upload

ISSUE 2

Incompatible Formats

Upload failures or poor rendering across devices and browsers

SOLUTION: Use supported formats

SVG recommended for scalability

ISSUE 3

Improper Placement

Theme conflicts or customization overrides break logo display

SOLUTION: Check theme hierarchy

Review CSS override rules

Technical Specifications

Supported File Formats

SVG PNG JPG GIF

SVG recommended: 60-80% smaller files with perfect scalability

Maximum File Size

2MB Hard limit

Applies to header logo uploads

Upload Locations Required

Header Logo

Variable size

Favicon

16x16 or 32x32

Email Templates

Custom size

Invoices

Print optimized

BEST PRACTICE

Use SVG Format for Optimal Results

SVG ensures your logo remains sharp and clear, regardless of size and location. Perfect for retina displays and responsive designs.

Some common issues you may encounter when changing the logo in Magento 2 are:

  • Incorrect image size: Ensure that the logo image meets the specified width and height requirements to avoid distortion or cropping on the website.

  • Incompatible file format: Always use a supported format such as JPEG or PNG for the logo image.

  • Improper logo placement: If you need help, check for any conflicting customizations or theme settings.

FAQs

1. How can I change the default logo in Magento 2?

The default logo will be uploaded from the admin panel in Magento 2. To upload or change the logo image for the Magento frontend:

  • Find the "Content" section on the admin panel.
  • Choose "Configuration" for your current theme.
  • Upload your logo image in PNG, GIF, JPEG, or SVG format.

2. Will changing the logo in the header of my Magento 2 store increase brand awareness?

Changing the site logo in the header offers the potential of a marketing tool. A well-designed logo image helps increase awareness among your website visitors and customers. The logo placed in the upper-left corner of your online store can help customers relate to your brand.


3. Are there different size requirements for using a business logo?

Yes. The logos used for the favicon, newsletter email templates, and invoices have different sizes. You must upload them separately and ensure a proper Magento 2 default logo for various purposes. You can upload a maximum of 2MB file for the default logo in the header. The store’s theme determines other logo image sizes.


4. Can I upload an SVG logo in Magento 2, and does it affect the image quality?

Yes. Saving your new logo as an SVG file is ideal. It ensures your site logo remains sharp and clear, regardless of size and location.


5. What is the default theme in Magento 2 and can I change the current theme on my Magento site?

When you install the Magento platform, Magento Blank or Magento Luma is the default theme. If you want to change your store’s theme, adjusting the Magento backend settings will help.

Summary

The Magento 2 change logo feature helps ensure optimal display of the logo image on your website. It makes identifying your website from others easier for customers and increases the awareness of your brand. Use a high-quality image that accurately represents your brand, and trust the power of your logo.


While high-quality images are essential, they can impact your Magento site’s speed. Choose a reliable Magento hosting service to keep your website’s performance top-notch.

Vaishali Sharma
Vaishali Sharma
Technical Writer

As a seasoned writer, Vaishali consistently expands her knowledge in Magento hosting. She has four years of professional experience, with a focus on crafting diverse Magento-related content.


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