Magento WordPress Integration

Magento WordPress Integration

Integrating WordPress to your Magento store allows for more customer engagement.

WordPress blog helps interact with users and offers additional information on the products.

It can be used to direct the customers to the Magento store.

We cover the steps on Magento WordPress Integration.

Steps for Magento WordPress Integration

1. Download and Install WordPress

  1. Go to the official WordPress website and download the latest version.

Steps for Magento WordPress Integration -Download and Install WordPress

You will receive a zip file with all the files and folders of the WordPress application.

Upload the zip file to your server at the root of the Magento store and extract it.

You get the folder named WordPress, which contains all application files. Rename the folder to wp.

  1. Open a web browser and add your Magento store’s URL.

Add WordPress at the end of the URL.

For example -

The store’s URL is http://www.example.com/ then you add http://www.example.com/wordpress

Steps for Magento WordPress Integration -Download and Install WordPress

You will see a WordPress installation screen. Click on the Let’s Go tab to continue the installation.

For your Magento 2 database, go to app/etc/env.php from the Magento 2 directory.

Add the information in the installation form and then click submit.

Steps for Magento WordPress Integration -Download and Install WordPress

In case of an error, create the wp-config.php file in your directory.

The error may look like this -

Steps for Magento WordPress Integration -Download and Install WordPress

Copy the code that is on the screen and paste it to the wp-config.php and click Run the install.

You will see a welcome page where you can add the WordPress details.

After adding the information, click on Install.

Steps for Magento WordPress Integration -Download and Install WordPress

2. Install the Magento WordPress Integration Module

Go to the app folder from the root directory of your store. Create a code/FishPig directory.

After downloading the FishPig extension, you may have extracted the archived folder.

You will now see a folder magento2-wordpress-integration-master. You can rename it WordPress or WP for easy reference.

Upload this folder to the Magento 2 store using app/code/FishPig. You will see the following -

Install the Magento WordPress Integration Module -FishPig

Next, you go the root directory and run the following commands:

php bin/magento module:enable FishPig_WordPress
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento cache:clean
php bin/magento cache:flush

Select WordPress from the Magento admin panel.

Select the Enabled and Path options in the WordPress integration setup:

Install the Magento WordPress Integration Module -FishPig

3. FishPig Theme

You have downloaded WordPress on the Magento Store and installed Magento WordPress Integration Module.

The next step is to copy the FishPig theme. Go to app/code/FishPig/WP, which you can access from the root directory.

Install the Magento WordPress Integration Module -FishPig

You will see the wptheme folder in the directory. Copy and paste the folder into the WordPress folder.

Find the folder on wordpress/wordpress-content/themes. For reference, you can rename the folder to FishPig.

Install the Magento WordPress Integration Module -FishPig

After logging in to the WordPress admin panel, go to Settings > General.

Install the Magento WordPress Integration Module -FishPig

Scroll down and click on Save Changes.

Go to Appearance > Themes and select the FishPig theme to activate.

Install the Magento WordPress Integration Module -FishPig

You can see that WordPress has been successfully integrated into the Magento 2 store.

The Magento 2 blog would look like this -

Install the Magento WordPress Integration Module -Magento 2 Blog

Benefits of the Magento WordPress Integration

1. Increased Traffic

Store owners can use WordPress SEO techniques to optimize the Magento store. A WordPress blog is helpful for customer interactions with the store.

You can inform the customers on products, latest campaigns, discounts, etc. Create funnels for content marketing that lead customers to buy Magento products.

2. Blog to Cart Function

The Magento WordPress integration offers a Blog to Cart functionality. You can convert readers into buyers via WordPress content.

For example -

The blog post that promotes the products can be linked to the Magento store. The customers can be directed to the product pages via WordPress.

It improves the overall conversion rate and customer loyalty to the store.

3. Platform Features

Make use of the features from both platforms to enhance the user experience. It includes static Magento blocks, navigation menus, and cart data.

You can access both WordPress and Magento themes. It allows for more customizing options with WordPress and Magento extensions.

4. Order Completion

Single login option allows for smooth order completion. You can process more orders efficiently by combining the two platforms.

EndNote

Magento and WordPress are both scalable open-source software for building websites.

Integrating WordPress blog with Magento helps enhance the shopping experience.

It informs the customers about the store’s products and upcoming promotions.

You can utilize the features of both platforms to improve sales for your store.

To learn more about Magento, check out MGT-Commerce tutorials.

Nikita S.
Nikita S.
Technical Writer

As a professional content writer, Nikita S. is experienced in crafting well-researched articles that simplify complex information and promote technical communication. She is enthusiastic about cloud computing and holds a specialization in digital marketing.


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