How To Set Up Magento 2 Google Tag Manager (GTM)

How To Set Up Magento 2 Google Tag Manager (GTM)

Google Tag Manager (GTM) is a powerful, free tool. It allows you to manage and track various tags on your Magento 2 store.

By integrating GTM into your online store, you can gain valuable insights into your store's performance. It allows you to streamline your marketing efforts and optimize your website's performance.

In this guide, we will explore the benefits of using GTM. Get the steps to integrate and configure GTM on your Magento 2 website.

What is Google Tag Manager?

Overview of Google Tag Manager for Magento 2 stores

Google Tag Manager is a free tool provided by Google. It helps you manage and track different tags on your website. Tags are snippets of code that collect and send information to third parties.

It includes Google Analytics tracking, Facebook Pixel, and other marketing tools. GTM simplifies managing these tags. It allows adding, modifying, and removing tags without manually editing your website's code.

Benefits of Using GTM in Magento 2

There are several advantages when you add Google Tag Manager to your Magento 2 store. Some of the key benefits include:

Streamlined tag management

GTM allows you to manage all your tags from a single interface. You can track and analyze your website's performance.

Improved website performance

By consolidating all your tags within GTM, you can reduce the number of code snippets on your website. It leads to faster page load times and a better user experience.

Enhanced marketing insights

GTM offers advanced tracking capabilities, providing deeper insights into your marketing campaigns. It enables you to make data-driven decisions to boost your store's performance.

Simplified tag implementation

With GTM, you can easily add and update tags without technical expertise. It helps in saving both time and resources.

Differences Between GTM and Google Analytics

Comparing Google Tag Manager and Google Analytics for Magento 2

GTM and Google Analytics are valuable tools for tracking and analyzing website data. However, it is essential to understand their differences:

  • GTM focuses on managing and tracking tags. Google Analytics is designed for analyzing and reporting on website data.

  • GTM is a central hub for implementing various tags. Google Analytics is primarily used to track website traffic and user behavior.

  • GTM simplifies adding and updating tags. Google Analytics, on the other hand, is used to create custom reports and segments based on the collected data.

Setting Up GTM on Your Magento 2 Store

To integrate GTM into your Magento 2 store, follow these steps:

  1. Create a Google Tag Manager account by signing up on the GTM website.

Screenshot of Setting Up Google Tag Manager in Magento 2

  1. Set up a new container for your Magento 2 store. Copy the container ID provided by GTM.
  2. Log in to your Magento 2 admin panel. Navigate to Stores > Configuration > Sales > Google API.
  3. Set the Account type to "Google Tag Manager" in the Google Analytics section. Enter the container ID copied from GTM.

Screenshot of Copying GTM Container ID to Magento 2

How Google Tag Manager Works: Tags, Triggers, and Variables

GTM uses three main components to track and manage tags on your website:

How Google Tag Manager Works: Tags, Triggers, and Variables

  • Tags: Snippets of code that collect data and send it to third parties. For example, Google Analytics or Facebook Pixel.

  • Triggers: Events that cause a tag to fire, such as a page view, button click, or form submission.

  • Variables: Dynamic values used by tags and triggers. For example, page URLs, product names, or prices.

Configuring and Managing Tags and Triggers

To effectively manage your tags and triggers in GTM, follow these best practices:

  1. Organize your tags and triggers logically by grouping related tags. You can create descriptive names.

  2. Test your tags and triggers in preview mode before publishing them. Ensure they work correctly and won't cause any errors on your website.

  3. Review and update your tags. It ensures they remain relevant and provide accurate data.

Google Tag Manager (GTM) Integration with Magento 2

Managing Tags with GTM

Managing tags in your Magento 2 store becomes easier with Google Tag Manager.

GTM provides a centralized location to create, edit, and manage all your tags. It simplifies the process of adding tags to your website. You reduce the chances of errors in the implementation process.

How Google Tag Manager Code Works with Magento 2

The GTM code is a snippet you add to your Magento 2 website. It allows you to manage all your tags and triggers from the Google Tag Manager interface.

The GTM code provides seamless integration with your website. You can track user activity and measure the effectiveness of your marketing campaigns. It helps gather valuable insights into customer behavior.

Enhanced Ecommerce Tracking

This feature provides in-depth insights into customer behavior, allowing you to optimize your store's performance.

Enhanced ecommerce tracking can help you identify areas of improvementYou can better understand customer preferences and create data-driven marketing strategies.

Frequently Asked Questions (FAQs)

How to use Google Tag Manager in Magento 2?

To use Google Tag Manager in Magento 2, you must create a GTM account and generate a container ID.

Add the GTM container ID to your Magento 2 store through the admin panel. Finally, manage your tags within the Google Tag Manager interface.

What is Google Tag Manager in Magento 2?

Google Tag Manager is a tool that simplifies managing various types of tags and tracking code snippets. It allows you to easily manage and track tags such as Google Analytics and other JavaScript tags.

What is the difference between GTAG and Tag Manager?

GTAG (Global Site Tag) is a JavaScript tagging framework. It streamlines the process of adding multiple Google tags to your website.

On the other hand, Google Tag Manager is a separate tool that provides a centralized location for managing all your tags and triggers.

Both GTAG and Tag Manager can help you manage tags. Google Tag Manager offers more advanced features. It has a user-friendly interface for managing multiple tags and triggers.


Adding Google Tag Manager to your Magento 2 store will improve your marketing efforts. Following the steps outlined in this guide, you can effectively manage your tags and optimize your online store's performance.

For more helpful guides, check out Magento tutorials!

Nikita S.
Nikita S.
Technical Writer

As a professional content writer, Nikita S. is experienced in crafting well-researched articles that simplify complex information and promote technical communication. She is enthusiastic about cloud computing and holds a specialization in digital marketing.

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