How to Use Magento Filter to Find Your Product Easily

How to Use Magento Filter to Find Your Product Easily

With the Magento filter, customers can refine search results based on criteria like price range, category, color, size, brand, and more. It allows customers to quickly and easily find the products they are looking for on your website. This tutorial will show you how to set up and use category and price filters in your Magento store.

Key Takeaways

  • Magento filter enhances product search by enabling specific criteria like price, category, color, etc.

  • This tool is crucial in improving the customer shopping experience and increasing Magento conversion rates.

  • A well-configured Magento filter can help customers quickly find the products they need in your store.

  • You can customize Magento filters by category and price to better suit your eCommerce store's needs.

  • This tutorial guides setting up and using Magento filters by category and price.

Why Use Magento Filter?

1. Boosting User Experience with Magento Filter

The Magento filter enhances the user experience by providing myriad options to refine their product search. For example, a customer could select multiple categories or brands, offering a personalized method of browsing your site.

2. Enhancing SEO with Magento Filter

Magento filter helps boost your site's SEO. The filter generates custom URLs for filtered pages, which can improve your website's ranking in search results. This supports the visibility of your products and enhances your eCommerce service.

3. Customizing Product Filters with Magento Extensions

Magento filters can be customized with extensions, allowing businesses to add unique features such as a price slider or a checkbox selection on the frontend. This offers customers a more tailored shopping experience, and contributes to increased sales.

4. Streamlining Inventory Management with Magento Filter

Magento filter can work in synchrony with your stock management system. The filtering method can list out-of-stock items last, creating a more efficient shopping experience for customers and helping maintain accurate inventory records.

5. Trouble-Free Navigation with Magento Navigation Extension

Using the Magento navigation extension, customers can effortlessly browse through category pages. This reduces the issue of customers getting lost in many product pages, making their shopping experience hassle-free and contributing to increased conversion rates.

Steps to Set up Magento 2 Layered Navigation with Filterable Attributes

1. Devise the Attribute Properties

  • To access the Admin Panel, go to "Stores" and then select "Attributes" and "Product". Look for the specific attribute you need on the Product Attributes grid, and open it in Edit mode.

  • To enable filtering options in Magento, you can configure the properties to be either "Filterable (with results)" or "Filterable (no results)." These settings are useful for layered navigation on the storefront.

Magento admin panel showing steps to devise attribute properties for enhanced filtering

Enable the "Use in Search Results Layered Navigation" option to activate the filterable attributes in search results for Magento 2. To apply the same settings to other attributes you wish to incorporate into the basic layered navigation of Magento 2, follow the same steps.

2. Enable the basic Layered Navigation in your Magento 2

Enabling basic layered navigation settings in Magento 2 for improved product search

After logging into the Admin Panel, navigate to Store>Configuration and select Catalog from the Catalog menu.

Open the Layered Navigation menu and configure the following settings:

  • (a) Enable the option to display the product count for each filterable attribute.

  • (b) Choose the automatic calculation method for the price navigation step to equalize price ranges.

Click on the "Save Config" button.

To confirm that the configurations have been set up correctly, navigate to the front end of Magento 2 and hover the mouse over the category in the top navigation menu. When properly configured, you and the users can see a range of filterable attributes.

How to Filter Products by Category in Magento 2 Admin

Go to the "Catalog" section and select "Products". Once there, click on the "Filters" button.

Demonstrating how to click on filters for category selection in Magento 2 admin

Select the desired Category in the category filter to narrow down the products, and view all the products from that particular category displayed in the grid.

Selecting a specific product category in Magento 2 for targeted item filtering

You have applied a category filter to the products as you need to modify their information. You can also navigate from one product page to another, changing the product values. You can modify product attributes right from the grid itself.

Editing product attributes in Magento 2's category filtering section for better management

Steps to Add or Remove Price Filter in Magento 2

You can easily add or remove the price filter in Magento 2 layered navigation by adjusting the backend configuration. Just follow the steps below to make the necessary changes in Magento 2's layered navigation:

  1. To access the product attributes section in your Magento 2 admin panel, navigate to "Stores" and then select "Attributes". From there, choose "Products".
  2. Within the attributes grid, locate the "Price" attribute and select it to access the configuration options.
  3. On the left panel, choose the Storefront properties and then pick "Filterable (with results)" from the dropdown menu.

Configuring storefront properties to add or remove the price filter in Magento 2 navigation

  1. To save the settings, simply click on the "Save Attribute" button located at the top.
  2. To enable the price filter in the front end of Magento 2 layered navigation, the last step involves clearing the cache and performing reindexing.
  • To clear the cache in Magento 2, navigate to "System > Tools > Cache Management." Then, select all the records, choose "Refresh" from the menu, and submit the changes.

  • To perform reindexing, navigate to the Index Management section under System > Tools. From there, select all the records, choose "Update On Schedule" in the Actions menu, and submit your changes.

Now, let's take a look at how customers will perceive it in the front end:

Display of price filter in Magento 2's front end after configuration adjustments

Benefits of Using Magento Filter

The Magento filter can significantly enhance your store's online presence. Customers can easily drag and drop their preferred shopping options into a personalized filter column when your team installs this feature. Key benefits are:

1. Enhanced Magento UX With Magento Filter

It significantly improves the user experience, offering an efficient way to locate desired products. Integrating this module allows users to easily fine-tune their search, resulting in a more navigable shop and quicker order process.

2. Increased Functionality through Filter Options

Magento filter extends the functionality of your store by providing various filter options. These options support a more precise product search, be it a category type, product filter, or price range. This strongly caters to the diverse needs of customers, enhancing their overall shopping experience.

3. Boost SEO Settings With Magento Filter

It can significantly enhance your SEO settings. The technology makes your product content more searchable, increasing visibility and driving more traffic to your category pages. It's an efficient way for search engines to crawl and index your site, thus improving your ranking.

4. Visual Appeal with Customizable Themes

It allows the customization of themes, including the display of your shop's Magento logo. This feature supports the creation of a unique and attractive storefront that aligns with your brand identity. Thanks to the extensive research and development behind this code, your site's aesthetic appeal can be significantly elevated.

5. Comprehensive Overview through Navigation Filters

Navigation filters offer a comprehensive overview of products available in your store. They allow for a more organized display of products, making it easier for customers to sort and filter through different categories. This feature greatly aids in making informed purchase decisions.


In addition, the Magento filter options include everything from anchor properties to stock status, providing a comprehensive shopping experience. In accordance with the company’s commitment to transparency, this filter also integrates a unique question-answer mechanism. Customers can submit questions about various products, and your team can promptly respond with detailed answers.


With the Magento filter option, your customer’s opinion matters. They can post reviews, rate products, and even share their shopping experiences directly from the product URL on social media platforms like LinkedIn, Instagram, etc. Additionally, this tool helps keep your company's data organized, boosting the team's position to address any potential issues promptly.

Best Practices for Using Magento Filter

  • Optimize Name Option Category Page: In Magento, optimizing the name option for your categories page is crucial. This helps shoppers identify products more quickly, enhancing their customer experience. It's a small change that can significantly streamline the shopping process.

  • Leverage AJAX Result Log: AJAX results log in the Magento filter can boost your store's performance. It allows for faster loading of filter results, which enhances user experience and leads to higher conversions. Remember that a smoother, faster experience often translates to happier customers.

  • Customize Display Settings: Magento filter offers customizable display settings, which lets you tailor the shopping experience. Whether it's button design, navigation side promotions, or attribute display, each element can be personalized for your customer. A unique, cohesive aesthetic can truly elevate a shopper’s in-store experience.

  • Adopt Filter Extension for Various Price Ranges: Adopt the Magento filter extension to categorize products into various price ranges. This makes navigation easier for customers, allowing them to find products within their budget quickly. Efficient store navigation increases customer satisfaction and enhances their overall shopping experience.

  • Utilize Navigation Functionality and Design: Magento filter boosts your store’s navigation functionality. It allows for the design of an intuitive navigation menu, block images, and label displays. This feature not only aids in product filtering but also improves the aesthetics of your site, providing a seamless experience for shoppers.

FAQs

1. Can you share some tips on how to add a product filter extension to my Magento2 store?

A product filter extension can be added by accessing the Magento2 platform. First, you must install the extension and navigate to the app section. There, you’ll find the option to 'Save Attribute' button. Set the 'Use in Layered Navigation' field to 'Filterable (with results)' mode.


2. How can I use the color attribute to enhance the product list on my Magento store?

To leverage the color attribute, go to your product filter extension's 'Properties' section. Here, you'll find a field for color. You can enrich your product list by dragging your chosen colors into this field. It's an excellent way to help shoppers find the goods they need more efficiently, according to their preferences.


3. How can category filters improve the value of my eCommerce site?

Category filters significantly streamline the shopping experience for your customers. Users can easily navigate through your product collection by incorporating them into your site's sidebar or toolbar. This, in turn, boosts the value of your Magento eCommerce website, as it enhances customer satisfaction and can lead to higher conversion rates.


3. How can I customize the product filter extension to reflect my brand theme?

Your Magento product filter extension is highly customizable. For instance, the 'Manufacturer' option lets you showcase products from specific brands in your filtered search box. The 'Design' tab lets you alter the look of your filters to match your brand theme. Remember to hit 'Save Attribute' once you're happy with your customizations.


4. Can the Magento filter extension accommodate various devices and browsers?

Absolutely! The Magento filter extension is designed to be responsive, meaning it can automatically adjust to fit various screen sizes, whether a desktop monitor or a mobile device. It's also compatible with all popular browsers. This ensures that every shopper can enjoy a smooth, user-friendly shopping experience regardless of their device or browser.


5. How does a customer rating and comment influence the visibility of my business on Magento?

Customer ratings and comments significantly amplify the credibility and visibility of your business on Magento. They act as social proof, encouraging potential customers to trust your products and services. By displaying positive ratings and comments prominently, you can effectively enhance your business reputation and attract more customers.


6. What steps should be taken for the installation of property copy extension in Magento?

To install a property copy extension, navigate to the 'Apps' section in your Magento dashboard where you manage extensions. Download and install the property copy extension for the real estate rating attribute, following the instructions provided. Once installed, it will be listed in your extensions menu, ready to help you duplicate properties effectively and efficiently across your platform.


7. How does the Magento filter work?

In Magento 2, layered navigation helps customers filter products in your online store. It enables them to search for items in your catalog based on various criteria such as price range, color, size, or any other custom attribute you have configured. The right Magento hosting speeds up, adding filters with optimal performance, seamless integration, and robust custom attribute support.


8. How do you configure product filters in Magento 2?

With this feature, shoppers can simultaneously apply multiple filters or select various options within a single category. For instance, a shopper can filter by color, selecting options such as black and white, filtering by size, and opting for medium and large. To enable the multi-filter field, simply set it to "Yes".

Summary

Magento filter enhances the shopping experience of customers on your online store. Enabling product filtering based on specific criteria helps customers find desired items efficiently, enhancing your business's credibility and reputation. With managed Magento hosting, easily configure product filters for customers to find what they need quickly.

Shivendra T.
Shivendra T.
Technical Writer

Shivendra has over ten years of experience creating compelling content on Magento-related topics. With a focus on the Magento community, he shares valuable tips and up-to-date trends that provide actionable insights.


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