It’s Black Friday, and you’ve been promoting your offers and running campaigns on social media for months. In the past few weeks, all of your marketing was focused on just this one day.
But now that.

Your measures were so successful that there are so many visitors in your Magento Shop within a brief period that it only loads very slowly and is no longer accessible. The message

“The webpage is temporarily unavailable.”

is probably the worst news for an online retailer on Black Friday.

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If you are close to starting your e-commerce business and are researching different software and tools, you have surely heard of Magento.

But before you skip a step and continue to research Magento hosting, make sure you have an idea how to answer the most basic question: What exactly is Magento and which benefits does it bring?

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When you are about to launch your e-commerce shop and have already decided to choose Magento, you made a good choice. This software brings you many benefits and is a perfect basis for your business’s success.

To guarantee nothing is standing in the way of your success, you have to be aware of the special Magento hosting requirements.

Three main factors are relevant:

1. the technical Magento hosting environment
2. the Magento hosting plan
3. the Magento hosting provider

Only a combination of this leads to an ideal Magento hosting tailor-made e-commerce store, the best experience for your users, and good sales for you.

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Magento has become an integral part of the e-commerce market not only because of its attractive features for shop owners.

Another reason for Magento’s popularity is that it lacks a host.

But what might seem to be a disadvantage at first glance turns out to be beneficial at the second.

The reason is that it allows you to compare hosting providers and choose the one that fits your needs perfectly.

To do this, it is of course necessary to know what hosting is in general, and what exactly Magento hosting means and what it includes.

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Many e-commerce businesses do a lot of marketing like sending newsletters, Groupons, or TV campaigns.

A good marketing campaign means much more traffic than on a normal day.
It’s not uncommon that you can have hundreds or thousands of customers within the first 10-15 minutes.

These marketing campaigns are really expensive, but can turn out even more expensive!

The increased traffic that you were not prepared for can lead to slow loading times at best. That can annoy your potential customers. But at worst, traffic peaks can cause your site to be unavailable so that you can’t sell your products or services at all.

To make sure your Magento shop can handle increased traffic, Auto Scaling is not only convenient but a must-have preparation for you.

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When launching your e-commerce store, you need to consider which method of hosting is best for you. There are four different types of hosting:

• self-hosting
• dedicated hosting
• managed hosting
• cloud hosting

Each of them offers a variety of possibilities, and each has its own advantages and disadvantages.

Especially if you run your online business with Magento e-commerce Software, there is a way to host with Magento that is more beneficial than the others: AWS hosting.

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Magento should be the first choice for any e-commerce business. One reason is the broad variety of available customizations and extensions.
This flexibility might be great for managing nearly every part of your online shop. But many shop owners and developers complain about Magento 2 loading slowly, and its poor performance.

The main reason Magento might be slow is the exaggerated or unnecessary use of customizations and extensions.
Another reason could be Magento hosting which does not fit your needs. This should concern you, as page loading time has a direct impact on sales. The slower the website loads, the more people leave it without buying anything.

Slow loading time is causing a high abandonment rate as well as an unsatisfying user experience and in consequence, is losing you important sales. Therefore, you have to work on Magento’s speed.

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Running an e-commerce business with Magento comes with many security benefits.
Solid built-in security features already provide a good foundation for protecting your site against hackers or scammers who want to steal your business data.

In the best-case scenario, you entrust your Magento hosting to a professional provider.
This will ensure highly efficient and constant protection against common web incursions.

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A crucial factor when starting an e-commerce site is to choose a good hosting service. The same goes for businesses that are growing or established ones, hosting needs may vary over time
(especially with Magento hosting).

Besides other solutions, managed hosting services provide a broad range of management solutions that allows companies to focus on their core business and assign hosting management to a reliable managed hosting service.

But what is managed web hosting and what are its advantages compared to unmanaged hosting?

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When starting an e-commerce business considering and taking actions for the safety of your site is one of the first things to do. Neglecting this can lead to serious problems.

Stolen business data can cause you at the best loss of your customer’s trust but at worst hard consequences like compensation claims.

A Web Application Firewall (WAF) is an essential component of your safety measures.

Therefore, it is useful to understand the way how WAF works, against what it protects, the ways of implementation, and the best possible WAF solution, the Amazon Web Services Web Application Firewall.

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