8 Magento 2 SEO Mistakes and How to Avoid Them

8 Magento 2 SEO Mistakes and How to Avoid Them

Magento 2 SEO aims to make the online store more accessible to search engines and potential customers. It results in increased online visibility, better search engine rankings, and enhanced performance of the e-commerce venture. This article will guide you through the essential search engine optimization steps. You will learn about the common Magento 2 SEO mistakes and how to avoid them.

Key Takeaways

  • Optimize Magento 2 SEO for improved online visibility and higher search engine rankings.

  • Customize homepage titles with relevant keywords for better search engine success.

  • Optimize layered navigation with clear product descriptions, alt tags, and SEO-friendly URLs.

  • Use a txt file named robots.txt which prevents duplicate content issues.

  • Implement rel canonical tags to choose one website version for improved search rankings.

  • Properly configure rel canonical tags to avoid duplicate content and boost visibility.

  • Choose one version (HTTP or HTTPS) of the website for indexing to prevent confusion.

  • Implementing SEO strategies leads to improved rankings, increased organic traffic, and better user experience.

What is Magento 2 SEO?

Overview of Magento 2 SEO for online store visibility and rankings

Magento 2 SEO refers to optimizing a website for better visibility and higher rankings in search engine results. It involves various strategies and techniques to improve organic traffic, user experience and increase conversions. Strategies could be:

  • Optimizing website content
  • Meta tags for products
  • Smart keyword integration enhances search visibility.
  • Quality backlinks boost site credibility and rankings.
  • Optimize loading speed for improved performance.
  • Prioritize mobile design for better user experience.
  • Create concise, descriptive URLs with relevant keywords.

Common Magento 2 SEO Mistakes

1. Using Default Homepage Title

Using the default homepage title is a bad move. It does not tell users or search engines what your store sells. Make your unique title for your Magento homepage. The title should show what you sell and match what people will likely type into a search engine. Making a good title can help more people find your store online!

2. Having a Default Layered Navigation

Default layered navigation is a common SEO mistake in Magento stores. It can slow down your site and make items harder to find for web crawlers. To fix this issue:

  • Optimize the layered navigation.

  • Use clear product descriptions and add alt tags to product images.

  • Create an HTML sitemap for better SEO performance. Don't use default settings on your Magento 2 store's configuration catalog.

  • Edit custom instructions of robots.txt file so search engine robots can index your products easier. Use SEO-friendly URLs to avoid duplicate content issues too.

3. Not Blocking Site Search Results in robots.txt

Website owners can control which site pages should be crawled and indexed by search engines. Irrelevant site search results should not show up in Google. Prevent this by employing the robot.txt file, which guides search engine robots away from irrelevant site search results. It ensures undesired pages stay hidden from Google's view.

Your Magento store may face duplicate content issues if you don't block them—search engines prefer ranking unique and updated content. Using the edit custom instruction of the robots.txt feature is the answer here. This option helps you guide web crawlers on what to do with pages from your site search results section.

4. Pointing Layered URLs Back to Category with Rel Canonical

To avoid a common SEO mistake in Magento 2, point layered URLs back to the category using rel canonical. It helps search engines understand that these pages are variations of the main category page. It prevents them from being seen as duplicate content.

Using rel canonical tags correctly ensures that search engines properly index and rank your main category page. It leads to better visibility and higher rankings in search results.

5. Indexing Both HTTP and HTTPS Versions of the Website

To improve your Magento 2 website's SEO, it's important to avoid indexing your site's HTTP and HTTPS versions. It can cause duplicate content issues and confusion for search engines. Choose one version (HTTP or HTTPS) for indexing to fix this.

It will ensure that search engines recognize the correct version of your website and avoid duplicate content penalties. Set up proper redirects from the non-preferred version to the preferred one. It is done to maintain a consistent user experience and preserve SEO rankings for your Magento store pages.

Solutions for Magento 2 SEO Mistakes

1. Customize the Homepage Title

Steps to customize Magento 2 homepage titles for improved SEO

Customizing the homepage title is an important step in improving the SEO of your Magento 2 website. Here are some tips to help you do it right:

  • Use relevant keywords: Include keywords that accurately describe your business and products in the homepage title. It will make it easier for search engines to understand what your website is about.

  • Keep it concise: Limit the length of your homepage title to around 60 characters, including spaces. It ensures that it displays properly in search engine results.

  • Make it unique: Each page on your website, including the homepage, should have a title that reflects its content. It helps avoid confusion and improves search engine rankings.

  • Highlight your brand: Include your name in the homepage title to enhance brand recognition and visibility in search results.

  • Avoid keyword stuffing: While including relevant keywords is important, don't overdo it. Avoid cramming too many keywords into the homepage title, as search engines see this as spammy.

  • Test and monitor: After customizing the homepage title, monitor its performance using SEO analytics tools like Google Analytics. If necessary, make adjustments based on data and user feedback.

2. Optimize Layered Navigation

Methods to enhance Magento 2 layered navigation for SEO

To optimize the layered navigation on your Magento 2 store, follow these steps:

  • Customize the filters: Choose useful filter options for your customers and remove unnecessary ones.

  • Implement AJAX-based navigation: When selecting a filter option, use AJAX to update the page content.AJAX navigation is a technique that dynamically updates content on a webpage without requiring a full page reload.

  • Use SEO-friendly URLs for filter options: Ensure each filter option has a unique URL with descriptive keywords. It makes it easier for search engines to understand and index them.

  • Optimize meta tags for filtered pages: Customize each page's meta title, description, and keywords. It improves their visibility on search engine result pages.

  • Implement rel canonical tags: Set up rel canonical tags on filtered pages to avoid duplicate content issues and consolidate ranking signals.

  • Monitor and analyze performance: Regularly review your analytics data to see how well your layered navigation performs. It makes necessary adjustments based on user behavior.

3. Properly Configure Magento 2 robots.txt

To improve your Magento 2 website's SEO, it's important to block site search results in the robots.txt file. It helps search engines focus on relevant content and prevents them from indexing unnecessary pages. To do this, follow these steps:

  • Access your website's robots.txt file.
  • Look for the section that handles blocking specific URLs.
  • Add a rule to block URLs containing the search query parameter.
  • Use the appropriate syntax to define which URLs should be stopped.
  • Save the changes and test if the site search results are successfully blocked from being indexed.

4. Configure rel Canonical Tags

Implementing proper rel canonical tags is important for Magento 2 SEO. Here are some tips:

  • Assign a canonical tag to each page: Make sure each page has a unique one that points to itself.

  • Handle product variations: If you have different product versions (e.g., different sizes or colors), use canonical tags to point to the main product page.

  • Set up canonical tags for paginated pages: If you have pages with multiple pages of results (e.g., category pages), use rel next and rel prev tags in addition to the canonical tag. It indicates the relationship between them.

  • Check for proper implementation: Regularly check your website's HTML code to ensure the rel canonical tags are correctly implemented.

5. Choose One Version of the Magento Website for Indexing

Selecting between HTTP and HTTPS versions in Magento 2 for ideal search engine indexing

It is important to choose one version of the website for indexing. This will help to avoid confusion and duplicate content issues. Here are the steps to follow:

  • Determine whether you want your website indexed with "HTTP" or "HTTPS." Choose the version that is most suitable for your business.

  • Configure your website's settings accordingly. In the store's configuration catalog section, navigate to the Search Engine Optimization tab.

  • In the Base URL field, enter the URL of your chosen version (either HTTP or HTTPS). Include the appropriate prefix (http:// or https://) and remove any unnecessary prefixes or suffixes.

  • Save the changes and clear your Magento cache.

Benefits of Correct SEO Practices for Magento 2

1. Improved Search Engine Rankings

Optimizing website content, meta tags, and URLs enhances their relevance to search engines, making them more likely to appear higher in search results. This boosts visibility and attracts organic traffic because search engines recognize the site as authoritative and pertinent to user queries.

2. Increased Organic Traffic

A higher ranking in search engine results increases the likelihood of attracting clicks. Users searching for products or services are likely to click on your website. So invest time and effort into implementing effective SEO practices for increased organic traffic to your Magento store.

You must focus on SEO strategies to increase organic traffic to your Magento store. By optimizing your website for search engines, you can improve your rankings in search results and attract more visitors.

This means using relevant keywords in your content, optimizing meta tags and descriptions, improving site speed, and creating quality backlinks. You should also ensure your website is mobile-friendly and easy to navigate.

3. Better User Experience

Optimizing SEO for your Magento 2 website can lead to a better user experience when users can effortlessly find what they seek and navigate your site smoothly. They are inclined to make more purchases.

By implementing proper SEO practices, you can enhance the overall usability of your online store. These practices could be:

  • Optimizing page load speed

  • Improving site structure

  • Providing relevant content

4. Higher Conversion Rates

Higher conversion rates are essential for the success of an online store. When your Magento 2 website is SEO optimized, it can attract more organic traffic from search engines.

It means more potential customers will visit your site and have a higher chance of purchasing. The website's visibility can be improved by implementing proper SEO techniques, such as:

  • Optimizing product descriptions

  • Using SEO-friendly URLs

  • Creating compelling meta tags

5. Avoiding Penalties from Search Engines

Optimizing your website according to search engine guidelines. Also, follow correct SEO practices for Magento 2 and avoid any black hat tactics that may result in penalties. Some key things to keep in mind include:

  • Using proper meta tags

  • Creating unique and relevant content

  • Avoiding keyword stuffing

  • Building high-quality backlinks


1. How to enhance a website's search engine visibility beyond Google?

To improve search engine visibility, you can create an HTML sitemap for easy navigation, use a robots.txt file to guide search engines, and implement rich snippets to provide enhanced information about your product and category URLs, ensuring better indexing and presentation on other search engines.

2. How does a custom Magento theme play a crucial role in establishing a distinctive online brand presence?

Custom Magento themes are essential for crafting your online store's unique and branded visual identity. They enable tailored design elements, layouts, and interactive features. It captures your brand's essence, setting your store apart and enhancing user engagement.

3. How to set up a permanent redirect for URLs in Magento's default catalog?

  1. Log in to your Magento admin panel.

  2. Navigate to Stores > Configuration.

  3. In the left sidebar, under Catalog, select Catalog.

  4. Expand the Search Engine Optimization section.

  5. Enable the option to Create Permanent Redirect for URLs if the URL Key is Changed.

  6. Configure your preferred Suffix for title tags, such as using Google for suffixes in title tags.

  7. Click Save Config to apply the changes.

4. How does the canonical link meta tag contribute to Search engine optimization in Magento?

Magento's canonical link meta tag is significant for SEO as it specifies the preferred page version, avoiding duplicate content issues. This consolidation preserves page authority and aligns with SEO goals.

While focusing on SEO, utilizing prefixes and suffixes for title tags further enhances search engine optimization by providing context and relevance to page titles.

5. What steps are involved in creating an XML sitemap within Magento's default configuration catalog?

  1. Go to Stores > Configuration in the admin panel.

  2. Configure settings under Catalog > XML Sitemap.

  3. Enable sitemap generation, and set frequency and priority.

  4. Decide whether to include images and CMS pages.

  5. Save configuration to auto-generate the sitemap.

  6. Review the generated sitemap at the provided URL.

  7. Submit the sitemap to search engines.

  8. Update the sitemap as your content changes.

  9. Monitor and maintain the sitemap for optimal results.

6. How do you optimize meta tags in Magento's default configuration catalog?

To optimize meta tags in Magento's default configuration catalog:

  1. Go to Access Stores > Configuration in the admin panel.

  2. Customize meta titles and descriptions under Design > HTML Head.

  3. Incorporate "default Magento" and relevant keywords in titles and descriptions.

  4. Employ prefixes/suffixes like "Shop for Quality Products | Default Magento Store."

  5. Apply SEO practices for meta keywords, acknowledging their limited impact.

  6. Configure canonical URLs to prevent duplicate content issues.

  7. Adjust Default Robots to manage search engine indexing.

  8. Monitor performance and fine-tune using tools like Google Search Console and Analytics.

  9. Enhance optimization with 'configuration catalog xml sitemap'.

7. How do search engines use meta descriptions and search engine crawlers to influence search results?

Search engines use meta descriptions and meta titles to influence search results by providing concise information about a webpage's content. Search engine crawlers use these meta tags to understand and index content accurately. Similarly, meta tags for categories help organize and categorize content, aiding search engines in delivering relevant results based on user queries.


Utilize the power of Magento 2 SEO strategies to achieve growth opportunities for your online store. This article explains how to avoid common Magento 2 SEO mistakes and practical ways to boost your store's search engine rankings. Explore the benefits of Magento hosting services and unlock your store's full potential.

Mohita N.
Mohita N.
Technical Writer

With 8.5 years of experience in computer science, Mohita is pursuing Ph.D. in Data Science. Her writing and research excellence is showcased through multiple international and SCOPUS INDEXED journal publications and patented work in IoT, AI, and ML.

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