Magento Enterprise: Comparison with Magento Community and Shopify

Magento Enterprise: Comparison with Magento Community and Shopify

Magento Enterprise Edition, a premium version of the Magento platform offered by Adobe, includes advanced features. It includes customized pricing for stores, categories, customer groups, and products. This guide will provide an overview of Magento Enterprise Edition's features. It will also outline the differences between Magento Enterprise and the Community version and compare it to Shopify Plus.

Key Takeaways

  • Learn more about Magento Enterprise edition's key features and pricing.

  • Discover the distinctions between Magento Community and Magento Enterprise, tailored for small-scale and enterprise businesses.

  • Explore Magento Enterprise's enhanced security, optimized Magento performance for high-traffic sites, and advanced marketing features.

  • Learn about the differences between Magento Enterprise and Shopify Plus regarding pricing, scalability, and SEO features.

  • Explore the cost disparity, with Magento Community being open-source and free, while Magento Enterprise incurs a paid investment based on annual revenue.

What is Magento 2 Enterprise Version?

Overview of Magento 2 Enterprise Version by Adobe for large-scale businesses

Magento 2 Enterprise Version, also called Magento 2 Commerce Version, is a paid version from Adobe Commerce. It offers advanced features and enhanced security for store owners, making it well-suited for larger enterprise-level businesses.

This edition is particularly beneficial for medium to large-scale store owners. Key features of this edition include technical support for installation, usage, configuration, and troubleshooting. It also offers owners a cloud-based online store integrated with artificial intelligence merchandising and analytics.

Features and Cost of Magento Enterprise

Detailed features and cost structure of Magento Enterprise Edition

1. Enhanced Shopping Experience

Magento 2 Enterprise Edition Features related to the shopping experience are:

  • Personalized Content
  • Layered Navigation and Search
  • Out-of-the-box Responsive Design
  • Short and Fast Checkout
  • Improved Merchandising
  • Advanced Content Management

2. Loyalty Features:

The top loyalty options introduced in Magento EE 2.0 are:

  • Rewards Points
  • In-Store Credits
  • Gift Registry and Cards
  • Wish Lists
  • Private Sales
  • Bulk Ordering

3. Deployment Features

  • Nearly Endless Levels of Customization
  • Seamless Integrations With All Major Third-Party Solutions
  • Complete Control Over Platform’s Design
  • Relatively Simple Upgrades and Maintenance
  • Global Network of Partner

4. Tech Support

Magento Enterprise offers 24/7 technical support and access to experts for consultations and technical advice. It includes:

  • Technical Support
  • Security Support
  • Account Management

5. Pricing and Costs

Magento Enterprise costs vary based on the store's annual revenue, starting from $22,000 and going up to $125,000.

Annual Gross Revenue Magento 2 Enterprise Edition Cost
$0 – $1 million $22,000.00
$1 – $5 million $32,000.00
$5 – $10 million $49,000.00
$10 – $25 million $75,000.00
$25 – $50 million $125,000.00

6. Enhanced Search

Magento Enterprise Edition includes Elastic Search, offering powerful search capabilities. This feature provides automatic suggestions, fast autocomplete, smart spelling correction, and the ability to search for product attributes.

7. Targeted Marketing

Magento 2 Enterprise allows dynamic content and promotions based on customer properties like address, order history, and cart contents. It enhances customer engagement and conversion rates by delivering personalized shopping experiences.

8. Merchandising and Promotion

Magento Enterprise Edition offers tools such as drag-and-drop merchandising, flexible pricing, rules-based cross-sales, and customer segmentation. These features enable businesses to automate strategies for increasing sales.

9. Content Management

Magento 2 Enterprise includes a user-friendly drag-and-drop content management system with staging and preview features. It simplifies content creation and approval processes without developer involvement.

10. B2B Support

Magento's B2B functionality supports requisition lists, quotes, negotiated pricing, product exclusivity, and corporate accounts. It helps businesses grow by facilitating self-service for smaller customers and customizing unique features.

11. Payment Methods and Expansion

  • Amazon Pay: Integration with Amazon Pay for customer convenience.
  • Apple Pay: Easy purchasing through iOS devices and Apple IDs.
  • Google Wallet: Accept payments from Google accounts and Google Wallet cards.
  • Bitcoin and Altcoins: Attract digital currency users by accepting bitcoins and altcoins.
  • PayPal: Widely used and trusted for efficient and secure payments, especially for international customers.

Magento Enterprise Edition vs. Community: Key Feature Comparison

1. Security

Advanced security features in Magento Enterprise Edition

Magento Enterprise Edition:

  • Offers enhanced Magento security.
  • Provides multiple secure payment gateways, including PayPal, Braintree,, CyberSource, WorldPay, and more.
  • Implements regular security scanning, bug bounty programs, and external penetration testing.

Magento Community Edition:

  • Security features are limited.
  • Lacks credit card tokenization and secured payment bridges.
  • Not PCI Compliant.

2. Performance

Performance capabilities of Magento Enterprise for high-traffic websites

Magento Enterprise Edition:

  • Optimized for websites with high traffic or extensive product catalogs.
  • Delivers quicker performance.
  • Offers additional features, such as deployment through Enterprise Cloud for faster software deployment.

Magento Community Edition:

  • Suited for smaller websites with fewer resources.
  • Offers decent performance.
  • It can be improved by adding third-party extensions.

3. Scalability

Scalability features of Magento Enterprise for growing businesses

Magento Enterprise Edition:

  • Built for scalable growth, accommodating website traffic fluctuations.
  • Includes out-of-the-box features for growing businesses.
  • Provides options for minimizing and bundling JavaScript and compressing images.

Magento Community Edition:

  • Basic scalability.
  • It may fail to meet future growth needs.

4. Functionality

Comprehensive functionality of Magento Enterprise Edition

Both editions share core functionalities, including Advanced ACL, content staging, customer segmentation, SOLR search, and RMA functionality.

Magento Enterprise Edition:

  • It has added functionalities like return management authorization, promotion permission, enhanced catalog capabilities, and CMS and call center software.
  • It offers advanced features compared to the basic-level features in the Community Edition.

5. Marketing

Marketing tools and strategies in Magento Enterprise Edition

Magento Enterprise Edition:

  • Offers advanced marketing features, including advanced content staging, sophisticated attribute-based customer segmentation, targeted content, and abandoned cart reminder emails.

Magento Community Edition:

  • Provides basic Magento SEO features, such as customizing meta tags, headings, and URLs.

6. Support

24/7 technical support and expert consultations in Magento Enterprise

Magento Enterprise Edition:

  • Due to technical stack differences, official support primarily focuses on the Enterprise Edition.
  • Offers dedicated support services.

Magento Community Edition:

  • Supported through community forums, open-source communities, documentation, Stack Exchange, Reddit, blogs, and developer groups.
  • There is limited official support for Community Edition, with forums and documentation available but no call center. Support for Community Editions is available mainly through online searches.

7. Cost

Cost analysis based on annual revenue in Magento Enterprise

Magento Enterprise:

  • Paid version with additional functionalities.
  • Magento Enterprise costs vary based on the store's annual revenue.

Magento Community:

  • Most ecommerce startups and small store owners prefer it because it is open-source and free.
  • There are no licensing fees, making it cost-effective for online business owners.
  • Allows easy creation of online stores without financial constraints.

8. Performance & Scalability

Overview of performance and scalability in Magento Enterprise

Magento Enterprise:

  • Outperforms in handling substantial data loads.
  • Ideal for stores with high order volumes and traffic.
  • Offers additional features like enterprise cloud and is designed for scalability.
  • Efficiently manages large volumes of data.

Magento Community:

  • Suitable for smaller stores and startups.
  • Handles lower data volumes effectively.
  • Performance can be enhanced with third-party extensions.

9. Installation Time

Installation time comparison for Magento Enterprise and Community Editions

Magento Enterprise:

  • Implementing the Magento Commerce edition requires a longer time frame, typically around 14-16 weeks.
  • Developers working on the Enterprise version generally cannot expedite the installation process.
  • Implementation costs for Magento Enterprise can exceed $50k, making it a more significant investment than the Community version.

Magento Community:

  • Installation and setup of the Magento Community edition typically take around 6-8 weeks.
  • The installation duration can vary depending on the level of customization required.
  • Costs associated with the Community version may include expenses for external extensions, ranging from $10 to $60k.

Comparison Table of Magento Community vs Enterprise Edition Features

Features Magento Community Edition Magento Enterprise Edition
Magento Gift Card Not available in default Community Edition. Available in Enterprise Edition. It is an effective marketing strategy to boost sales.
Related Product Rules Admin manually adds this feature in the Community Edition. Enterprise Edition includes built-in product suggestions Functionality.
Customer Segments Community Edition cannot create personalized shopping experiences. Enterprise Edition allows the display of products, promotions, etc., specific to individual customers.
Reward Points Customer loyalty points are not available in the Community edition. Enterprise Edition offers a loyalty program with store Credits and reward points.
Return Management Authorization (RMA) Requires an extension in Community Edition as it's not a primary feature. Enterprise Edition includes RMA as an integrated feature for streamlined return management.
Banners Community Edition does not have this functionality. Enterprise Edition provides advanced banner customization for promotional purposes.
Auto Email Marketing Reminder Community Edition lacks this functionality. Enterprise Edition offers automated email marketing to remind customers about wish lists and abandoned carts.
Analytics and Reporting Community Edition lacks business intelligence dashboards for reporting. Enterprise Edition provides additional reports for comprehensive store tracking, including Private Sales, Customer Segments, and Customer Wish Lists.
Content Staging Community Edition does not offer content staging and preview. Enterprise Edition enhances campaign creation and management through content staging.

Magento Enterprise Edition vs.Shopify Plus: Key Feature Comparison

1. Pricing

Magento Enterprise:

  • Starting cost of $20,000, with pricing varying based on merchant turnover.
  • Licensing fees are separate from hosting costs.
  • Suited for businesses with varying budget requirements.
  • Offers flexibility but may involve additional charges.

Shopify Plus:

  • Fixed monthly cost of $2,000, including support and licensing.
  • Provides cost predictability, making it budget-friendly.
  • Ideal for businesses with consistent monthly expenses.
  • No additional charges for licensing.

2. Scalability

Magento Enterprise:

  • Designed for flexibility and scalability, especially Magento Enterprise 2.
  • Built on PHP, a well-known open-source platform.
  • Supports multiple languages and currencies seamlessly.
  • Offers extensive customization options for businesses.

Shopify Plus:

  • Shopify Plus is known for its user-friendly interface and fast implementation.
  • Limited scalability compared to Magento.
  • Simplicity may restrict customization options for advanced needs.
  • It is not as versatile for handling multiple languages and currencies.

3. Marketing & SEO Features Comparison

Magento Enterprise:

  • Provides robust SEO options, including nofollow links, redirect links, and canonical tags.
  • Offers advanced SEO capabilities for optimizing search engine indexing.

Shopify Plus:

  • Offers a basic set of SEO features for editing meta tags and optimizing product pages.
  • Limited ability to configure server-level settings and caching headers.
  • There are fewer comprehensive SEO options compared to Magento Enterprise.


1. What are the basic features of the Magento Community Version?

The Magento Community Version offers essential ecommerce capabilities. It includes features for product catalog management, checkout, payment, and basic SEO tools. This version enables small businesses to establish an online presence without substantial investment.

2. What distinguishes Magento Community from Magento Enterprise?

The key differences lie in the features and support. Magento Community, a free version of Magento, suits small-scale businesses and beginners in e-commerce. In contrast, a paid version of Magento Enterprise caters to larger enterprises with advanced features, dedicated support, and enhanced security.

3. How does using Magento Community Edition differ from Magento Enterprise regarding functionalities and resources?

The Magento Community version, a free offering, provides basic features suitable for small businesses. In contrast, Magento Enterprise offers advanced tools, security measures, and extensive support tailored for larger enterprises.

4. Is Migrating from Magento Community to Enterprise Edition Difficult?

Transitioning from Magento Community to Enterprise Edition is manageable, and a technical expert can facilitate a smooth migration process without data loss.

5. What sets Magento Enterprise apart from Shopify Plus regarding pricing models?

Magento Enterprise's pricing varies based on annual revenue, starting from $22,000 and scaling up. On the other hand, Shopify Plus follows a fixed monthly cost of $2,000, encompassing support and licensing fees, providing a predictable business budget structure.

6. How do the scalability features differ between Magento Enterprise and Shopify Plus?

Magento Enterprise is known for its flexibility and scalability, especially with Magento Enterprise 2. It accommodates varying business needs with extensive customization options. Shopify Plus offers a user-friendly interface and quick implementation, but its scalability is limited.


Magento Enterprise offers tailored pricing, enhanced security, and marketing tools. It stands as a comprehensive solution for high-scale ecommerce and larger enterprises. This guide explored the advanced features of Magento 2 Enterprise. It also outlined the differences between Magento Enterprise, Magento Commerce, and Shopify Plus.

Explore Magento server hosting options to optimize the performance and scalability of your Magento Enterprise store.

Maria Ajnawala
Maria Ajnawala
Technical Writer

Maria has over five years of expertise in content marketing, specialising in Magento insights and industry trends. She excels in creating engaging content that resonates within the Magento community.

Get the fastest Magento Hosting! Get Started