Review of Top 5 Magento Competitors (2025)

• What are Magento Competitors?

• Top 5 Magento Competitors in 2025

• Key Ecommerce-Specific AI and Headless Commerce Features for 2025

• When to Choose Shopify or BigCommerce Over Magento?

• Comparing Features of Top 5 Magento Competitors

• Open-Source vs. SaaS Ecommerce Platform Functionalities Comparison

• Are There Any Hidden Cost Factors with Magento Alternatives?

• Migration Challenges & Solutions from Magento to Alternative Platforms

• Adobe Commerce (Magento) 2025 Updates

• FAQs

• Summary

What are Magento Competitors?

“Magento competitors are eCommerce options that serve as alternatives to Adobe Commerce.”

2025’s competitors consist of well-known options like Shopify, WooCommerce, and BigCommerce. Every platform offers distinct features for creating online stores. Some are open-source, while others function as software-as-a-service solutions.

As per current market data, Magento holds an 8% global market share. The platform ranks fourth behind Shopify, WooCommerce, and Squarespace/Wix. Over 53,623 companies started using Magento in 2025. The platform powers 131,491 websites worldwide.

You can choose your preferred solution based on business needs. Technical expertise determines your platform choice. Factors to consider include:

• User-friendliness

• Customization options

• Total cost of ownership

• AI-powered features (product recommendations, personalization)

• Headless commerce capabilities for omnichannel experiences

Some platforms cater to small businesses. Others suit large enterprises. Competitors provide features like built-in payment gateways and B2B/B2C-combined ecommerce options. Consider your budget, scalability requirements, and desired functionality.

Top 5 Magento Competitors in 2025

1. Shopify

Shopify lets users build online stores, manage products, payments, and handle shipping. It offers customizable templates and app integrations. The platform has built-in marketing/analytics features along with tools for inventory management.

Key features:

• Straightforward website builder

• Integrated payment gateways

• Powerful marketing tools

• Mobile-responsive designs

• AI-powered product recommendations

• Shopify Plus for headless commerce

2025 Pricing:

• Basic Shopify: $19/month

• Shopify: $49/month

• Advanced Shopify: $299/month

• Special offer: First 3 months for $1/month

2. WooCommerce

WooCommerce is a free plugin that changes regular WordPress sites into digital stores. Base options support product listings, inventory oversight, payments, and shipping. You can enhance the core features with additional plugins/themes.

Key features:

• WordPress integration

• Flexible product management

• Extensive plugin ecosystem

• A structure that supports SEO

• Headless commerce capabilities with REST API

• AI extensions for personalization

2025 Pricing:

• Plugin: Free

• Hosting: $5-$200+/month (varies by provider)

• Premium themes: $47-$200/year

• Extensions: $30-$500+ (one-time or recurring)

3. BigCommerce

BigCommerce is a dependable storefront solution for maturing businesses. It provides advanced features and scalability options. Store owners can manage complex product catalogs and multi-channel sales.

Key features:

• Powerful inventory management

• Multi-currency support

• B2B and wholesale capabilities

• Sophisticated SEO tools

• Built-in headless commerce features

• No transaction fees

• AI-powered recommendations

2025 Pricing:

• Standard: $29/month (auto-upgrade at $50K revenue)

• Plus: $79/month (auto-upgrade at $150K revenue)

• Pro: $299/month (auto-upgrade at $400K revenue)

• Enterprise: Custom pricing

4. Salesforce Commerce Cloud

Salesforce Commerce Cloud is an enterprise-level platform. It offers AI-powered personalization and omnichannel capabilities. You can create smooth shopping experiences across devices.

Key features:

• AI-driven recommendations

• In-depth analytics

• Global expansion tools

• Unified customer profiles

• Native headless architecture

• Einstein AI for predictive insights

2025 Pricing: Custom pricing (pay for only sales model) @ 1% GMV rate.

5. PrestaShop

PrestaShop is written in PHP and supports MySQL databases. It is popular among small to medium-sized businesses as an open-source ecommerce platform. You receive customizable templates and integrated payment solutions, all without needing advanced technical skills.

Key features:

• 600+ built-in features

• International selling tools

• One-page checkout

• Product comparison feature

• Modular architecture for customization

• REST API for headless implementations

2025 Pricing:

• Core platform: Free

• Hosting: $10-$100+/month

• Themes: $65-$300

• Modules: $30-$500+

• Support plans: $99-$500/year

Key Ecommerce-Specific AI and Headless Commerce Features for 2025

1. AI Features to Look For

• Tailored product recommendations using machine learning

• Dynamic pricing based on customer behavior and market data

• Chatbots and virtual assistants for customer service

• Inventory prediction and automated restocking

• Fraud detection and security enhancement

2. Headless Commerce Benefits

• Faster performance; up to 20% decrease in load times

• Omnichannel experiences across web, mobile, and IoT devices

• Future-proof architecture that adapts to new technologies

• Developer flexibility to use modern frameworks like React

• Simplified scaling and customization without backend limitations

3. Platforms Leading in AI/Headless

• Shopify Plus - Native headless capabilities with the Hydrogen framework

• BigCommerce - Built-in headless features and AI recommendations

• Salesforce Commerce Cloud - Einstein AI and native headless architecture

• WooCommerce - Headless options via REST API and AI plugins

When to Choose Shopify or BigCommerce Over Magento?

Choose Shopify if:

• You want the simplest setup

• You need a large app ecosystem (8,000+ apps)

• You prefer managed hosting and automatic updates

• You want strong omnichannel capabilities

Choose BigCommerce if:

• You want built-in features

• You need no transaction fees on third-party payments

• You need sophisticated B2B functionality

• You want better out-of-the-box SEO features

Stick with Magento if:

• You need extensive customization and control

• You have complex B2B requirements

• You have technical resources for management

• You operate multiple stores or brands

Comparing Features of Top 5 Magento Competitors

Feature	Magento	Shopify	WooCommerce	BigCommerce	Salesforce Commerce Cloud	PrestaShop
User Interface	Complex admin panel, steep learning curve	Easy-to-use interface, simple to customize	WordPress-based, familiar for WP users	Straightforward admin panel, simple storefront customization	Enterprise-level interface, requires training	Moderate learning curve, allows admin customization
Performance	Excellent for large catalogs, high traffic	Good performance, slow with large catalogs	Depends on hosting, plugins affect speed	Built for growth, handles large catalogs well	Enterprise-grade performance	Good for small to medium stores, struggle with large catalogs
SEO Features	Strong built-in SEO tools	Good SEO features, simple to optimize	Excellent SEO with WordPress integration	Strong SEO tools and automatic optimization	Sophisticated SEO features	Basic SEO features, extendable with modules
Mobile Responsiveness	Responsive themes available, separate mobile app	Responsive themes, mobile app included	Depends on theme, many responsive options	All themes are mobile-responsive, mobile app available	Omnichannel capabilities, including mobile	Responsive themes available, no native mobile app
Multi-store and Multi-language	Excellent multi-store, strong multi-language	Decent multi-language, limited multi-store	Multi-site with WordPress Multisite, language plugins	Good multi-store and multi-language	Sophisticated multi-store and multi-language	Strong multi-store and multi-language support
Payment Gateway Integrations	Wide range of payment gateways	Shopify Payments + 100+ gateways	Many options via plugins	65+ pre-integrated gateways	Many payment options	250+ providers available
AI Features (2025)	Available through extensions	Built-in recommendations, Shopify Magic	AI plugins available	Native AI recommendations	Einstein AI suite	AI through third-party modules
Headless Commerce	PWA Studio, REST/GraphQL APIs	Shopify Plus with Hydrogen	REST API, headless themes	Native headless features	Native headless architecture	REST API for headless
2025 Pricing	$22,000-$125,000+/year	$19-$299/month	Free + hosting ($5-200+/month)	$29-$299/month (auto-upgrades)	Custom (starts at $40,000+/year)	Free + hosting/modules

Open-Source vs. SaaS Ecommerce Platform Functionalities Comparison

Open-source platforms like Magento Open Source and WooCommerce offer source code access. You can change and adjust every aspect of the store. These platforms are free to download but need self-hosting.

SaaS platforms like Shopify and BigCommerce provide hosted solutions. They offer pre-built features and handle technical aspects. You pay a monthly fee for the service. This includes regular updates and support.

1. Flexibility and Customization

Open-source: Platforms like Magento offer full code access. You can tailor every aspect of your online store. It allows for unique features and designs. A luxury watch brand could create a 3D product viewer.

SaaS: Platforms like Shopify have fewer options for tailoring. You can only make use of available themes and apps. But they offer simple tools for quick setup. A small bakery could launch a simple store in days.

2. Hosting and Infrastructure

Open-source: With open-source platforms, you manage your own hosting. It gives you control over server performance. You can choose your preferred hosting provider. A large electronics retailer could use dedicated servers.

SaaS: SaaS solutions provide hosting as part of packages. They handle server maintenance and updates. It is convenient for small businesses. A local boutique would not worry about technical details.

3. Security Considerations

Open-source: Open-source platforms need you to manage security. You are responsible for updates and PCI compliance. It allows for custom security measures. High-end jewelry stores could use sophisticated fraud detection.

SaaS: SaaS platforms handle security for you. They provide regular updates and maintain PCI compliance. It benefits most small to medium-sized businesses. An online clothing store would have built-in security features.

4. Scalability and Performance

Open-source: Open-source solutions offer unlimited scalability. You can upgrade servers as your business grows. It is ideal for large or fast-growing companies. A fashion brand going international should handle millions of visitors.

SaaS: SaaS platforms can grow with your business to a certain extent. They can handle traffic spikes during sales events. But, there may be limitations for large businesses. A medium-sized home goods store can find adequate performance.

5. AI and Modern Features (2025)

Open-source: Requires manual integration of AI tools and headless solutions. More complex to set up, but allows for extensive tailoring. Ideal for businesses with technical resources.

SaaS: Built-in AI features and headless capabilities. Simpler to use modern functionalities like personalization engines. Perfect for businesses wanting cutting-edge features without technical complexity.

Are There Any Hidden Cost Factors with Magento Alternatives?

1. Shopify

• Transaction fees (0.5-2%) unless using Shopify Payments

• App costs can add $20-$500+/month

• Premium themes ($140-$450)

• Custom development for complex features

2. BigCommerce

• No transaction fees, but automatic plan upgrades based on revenue

• Limited free themes, premium themes $150-$400

• API call limits on lower plans

3. WooCommerce

• Hosting costs vary from $5-$500+/month

• Premium plugins and extensions

• Developer costs for tailoring

• Security and backup solutions

Migration Challenges & Solutions from Magento to Alternative Platforms

1. Data Migration Complexities

When switching from Magento to another platform, data transfer is key. You need to move products, customer information, and order history. Each platform has different data structures. It can cause issues with product attributes or customer details.

Moving from Magento to Shopify might need reformatting product variations. Use automated migration tools available in 2025 to make the process smoother. Platforms like Cart2Cart, LitExtension, and Next-Cart offer specialized services. Backup your data before starting the migration.

2. URL Structure and SEO Impact

Changing platforms can affect your SEO rankings. Your URL structure might change during the transition. It can lead to broken links and lost traffic. Create a detailed redirect plan using Screaming Frog or other similar tools. Use 301 redirects to hold onto search engine rankings.

When migrating from Magento to WooCommerce, update your permalink structure. Set up proper redirects. Check your search rankings after the migration using Google Search Console.

3. Integration with Existing Systems

Your ecommerce store connects with other business tools. These may include ERP, CRM, or accounting software. Make sure your new platform can integrate with these systems. Some integrations might need custom development or new plugins. Modern platforms offer better API connectivity and pre-built integrations.

Moving to BigCommerce might need new API connections. Test all integrations before going live with your new store. Consider using integration platforms like Zapier or PieSync.

4. Staff Training and Adaptation

A new platform means a learning curve for your team. Your staff will need training on the new system. It includes order processing, inventory management, and customer service tools. Create detailed training materials specific to your business processes.

If switching to Salesforce Commerce Cloud, focus on its unique features. Focus on AI features. Allow time for practice before the full transition. Consider hiring consultants for initial training.

5. Downtime and Business Continuity

Keeping downtime low during migration is essential for your business. Plan the migration during your slowest business period. Use a staging environment to set up and test stores. Modern migration tools in 2025 offer zero-downtime migrations. Consider running both old and new stores at first.

When moving to Adobe Commerce, you could shift traffic over time. Use load balancers. Have a detailed rollback plan ready in case of issues. Include database backups and server snapshots.

6. Headless and Modern Architecture Considerations for 2025

During headless commerce migration, plan for frontend rebuilding. Plan for API integration testing. Progressive migration strategies allow you to move backend functionality. Maintain existing frontend experiences. Consider composable commerce approaches that let you migrate piece by piece.

Adobe Commerce (Magento) 2025 Updates

Adobe Commerce continues to evolve with important updates for 2025:

New Licensing Options

• Adobe Commerce as a Cloud Service (ACCS) - Launching June 2025 as a managed SaaS solution

• Adobe Commerce Optimizer - Headless storefront solution for modernizing customer experience

• Traditional licensing - $22,000-$125,000+ per year based on Gross Merchandise Value

Pricing Structure 2025

• ACCS (SaaS): Expected tiered pricing with lower infrastructure costs

• Adobe Commerce on Cloud (PaaS): $40,000-$200,000+ per year, including hosting

• Magento Open Source: Remains free with self-hosting needed

Key Improvements

• Better AI and machine learning capabilities

• Improved headless commerce support with better APIs

• Simplified cloud deployment and management

• Better performance and security features

FAQs

1. What are the top Magento alternatives for ecommerce businesses?

Popular Magento alternatives include Shopify, WooCommerce, and BigCommerce. These ecommerce platforms vary in features and pricing. Shopify suits beginners and small businesses, starting at $19/month. WooCommerce is an open-source platform that is free but needs hosting. BigCommerce caters to growing businesses with no transaction fees. Other options are OpenCart, Wix eCommerce, and Drupal Commerce.

2. How does Magento compare to open-source ecommerce platforms?

Magento is a strong open-source ecommerce platform that offers extensive customization for B2B ecommerce stores. Alternatives like WooCommerce and PrestaShop provide greater control over your store's code, but needs technical expertise. Magento Open Source is free but needs hosting. Consider your developer skills when choosing an open-source platform.

3. What are the benefits of using SaaS ecommerce platforms over Magento?

SaaS platforms like Shopify offer simpler setup and maintenance. They handle hosting, security updates, and PCI compliance. It can benefit small to medium-sized businesses. SaaS options often have lower upfront costs than Magento Enterprise. Shopify starts at $19/month in 2025. They provide essential ecommerce features in different tiers. This includes built-in AI features for personalization. But, they may have limitations in customization and control.

4. How do Magento's B2B ecommerce features compare to competitors?

Magento Commerce Cloud offers strong B2B ecommerce features. It supports complex pricing, bulk ordering, and customer-specific catalogs. Adobe Commerce competitors like BigCommerce also offer B2B tools. These come with their higher-tier plans. WooCommerce has B2B plugins available for added features. Consider your B2B needs when comparing platforms.

5. What should Adobe Commerce users consider when looking for alternatives?

Adobe Commerce users should assess their pain points. Consider cost, growth potential, and user-friendliness. Seek platforms with comparable sophisticated features, like Salesforce Commerce Cloud. BigCommerce and Shopify Plus suit mid-sized businesses. Make sure the new platform supports your traffic. Check if it integrates with existing tools. With $22k/year licensing and ACCS launching in June 2025, assess if new SaaS models fit your needs.

6. How do transaction fees differ among Magento competitors?

Transaction fees vary among ecommerce platforms. Magento 2 does not charge transaction fees but has licensing costs. These start at $22k/year. Shopify charges 0.5-2% fees unless using Shopify Payments. WooCommerce does not have built-in fees, but payment gateways charge. They may charge 2.9% + $0.30 for transactions. BigCommerce does not charge transaction fees on any plan. This makes it cost-effective for high-volume sellers.

7. What are the key factors when migrating from Magento to competitors?

When migrating from Magento, address data transfer complexities. Make sure that product, customer, and order data can move with the tools. Use automated migration tools available in 2025. Check URL structures to maintain SEO with proper 301 redirects. Check integration options with existing systems. Consider the learning curve for staff using new tools. Plan for potential downtime during the migration. Zero-downtime migrations are now possible with proper planning.

8. Which platforms offer strong AI and headless commerce features?

Shopify Plus features native headless capabilities with its Hydrogen framework. It offers AI recommendations. BigCommerce provides detailed headless features and AI product recommendations. Salesforce Commerce Cloud offers sophisticated AI through the Einstein suite. It has a headless architecture. WooCommerce supports headless commerce via REST API. AI is available through plugins.

Summary

Magento competitors offer varied ecommerce solutions. They offer a range of features beyond Adobe Commerce. Here are the article's main highlights:

1. Shopify, WooCommerce, BigCommerce, Salesforce, and PrestaShop list as key competitors in 2025. These include AI and headless commerce options.

2. Magento has an 8% global market share. It follows WooCommerce (70.12%) and Shopify (17.32%). More than 131,491 websites use Magento in the enterprise segment.

3. Adobe Commerce's cost ($22k-$125k+) provides long-term value. The new ACCS offers simpler access. Competitors have varied pricing and maintenance costs. Consider hidden fees.

4. Open-source offers full tailoring and control but needs technical expertise. SaaS offers hosted solutions, simple setup, AI features, and updates.

5. Modern automated tools simplify data migration. URL structure preservation, system integration, and staff training remain critical. Zero-downtime migrations are now possible with proper planning.

6. Consider user-friendliness, growth potential, AI features, headless commerce support, and TCO. Align platform features with business needs and growth plans.

Consider alternative services or select Managed Magento hosting for long-term gains.

[Updated on June 3, 2025]