How Easy is Magento to Use?
Magento is recognized as the leading ecommerce platform. It brings high flexibility to online stores. You get limitless customizing & scaling capabilities.
The platform has rich out-of-the-box features. From SEO to marketing and catalog managing, Magento covers it all.
It is suitable for all business sizes and can handle large inventories.
However, it is essential to know that Magento is a layered platform. It is massive and comes with a detailed file & folder structure.
You have to know the platform well to take full advantage of its features.
But is the platform user-friendly? Will your technical team require extensive training to use the platform? And do you have to be familiar with coding?
In this article, we explore how easy the Magento Platform is to use.
1. Is Magento Easy to Learn?
Every ecommerce platform has a learning curve. You require some time to know the software & how it works.
Simple ecommerce platforms may be easier to learn. However, they don’t offer flexibility for their features.
You are limited to basic store functions. It does not let you create unique user interfaces.
Magento differs from that as you get high flexibility & control. Once you understand it, the platform is easy to use.
It can be highly customized as per your needs. You get powerful functions to change the look & feel of your store.
Magento has many resources to get you started quickly. You can check the official Magento docs to learn about the platform.
It guides you on the step by step basics such as:
- Magento Admin Account
- Basic Configuration
- Store Details
- Storefront Branding
- Installation Guide
- Magento Marketplace
For retailers & developers, learning Magento is worth it. It is because you can build stores that meet customer demands.
There are many tutorials & certified Magento courses. Magento works well for professional developers with strong PHP skills.
2. User-Friendly Magento Admin Panel
Magento Store Admin is a back office for merchants. It is password protected and offers 2FA. It’s where you administer your store and take care of daily tasks.
These include setting up products & promotions. You can manage orders and shipping and so on.
Once logged into the Admin panel, you can see the Admin dashboard. The Admin dashboard is easy to use & navigate.
The Admin Sidebar on the left is displayed as the main menu. It has access to tools for all store processes such as:
- Find Partners & Extensions
The flyout menu offers the data & tools to run your store. It allows you to manage store processes from a single panel.
The clean dashboard shows Advanced Reporting & Average Orders. Get quick access to Last Orders & Last Searched Items by the customers.
The Revenue and Taxes are displayed directly on the dashboard.
The Admin Panel is intuitive & user-friendly. You can quickly get hands-on with your projects & get real-time reports. It also allows custom admin grids based on your point of view.
3. Magento Development & Coding Standards
Magento is written in the PHP language. It uses elements of the Zend framework.
It is not necessary to know the coding languages. However, learning the basics will be helpful in the long run.
The XML markup language is used in layouts to design the pages.
The Magento REST & SOAP APIs allow you to build web services. It helps communicate with the Magento system.
The Magento framework includes:
- Magento tech stack
- View Model
- Modular system
- Event-driven framework
Basic knowledge of coding & Magento systems is essential. It lets you make minor changes to the store.
You can communicate better with the technical team. If there are any potential issues, you are not left entirely clueless. You can assess the issues and talk to your team quickly.
The Coding Standards for Magento are helpful for developers. You can ensure code quality as you build your site.
4. Easy Scaling
Scaling plays a significant role in the success of an e-commerce site.
Simple ecommerce platforms work well for small businesses. However, they are not easy to scale.
You have to upgrade the pricing plans. Even then, the support for scaling is limited.
Many ecommerce platforms cannot handle large-scale transactions. Any increase in products & orders can break down your site.
Magento offers unmatched scaling for all business sizes. You get all the native tools to scale your business globally.
It is easy to expand your store to many target countries. You can add hundreds of thousands of products & large order volumes.
You get support for local currencies and languages. The platform also supports local payment methods.
Magento goes one step further with global expansion. You can create shops that match the local customer demands.
From site layout to marketing, you get regional support. For example, you can add local system integrations & extensions.
5. Omnichannel Selling with One Platform
Omnichannel selling is a multi-channel way to marketing & sales. It offers consistent branding on many devices & points of touch.
Customers can interact with your store via many channels. It can include social media to websites & mobile commerce.
The front-ends are customized for a seamless user experience. Omnichannel strategies drive an 80% higher rate of store visits.
Magento highly supports omnichannel selling. You can optimize the channels for potential customers.
Some of the native features include:
- Headless ecommerce
- Progressive Web Apps (PWAs)
- Business Intelligence to track KPIs
- Personalize channels
- Promote brands on many channels
- Rank higher on search engines
- Buy Online, Pick-up in Store (BOPIS) system
- Integrate different sales channels
Magento helps customize your storefronts. You also get centralized global inventory.
That means your products are tracked from many channels. It helps manage source items & fulfillment efficiently.
6. Integrated B2B Functions
Magento makes B2B commerce seamless & efficient. You can create B2B stores & add many buyer’s accounts.
Create catalogs & pricing that are specific to your target B2B market. Quick request for a quote & analyze saved shopping carts.
The native B2B functions make it easier to manage daily operations. You do not have to invest in external B2B systems.
Some primary B2B features include:
- Create accounts with many buyers
- Buyer roles & permissions
- Orders & invoice tracking
- Order approval process
- Quick re-ordering & order forms for buyers
- Personalized catalogs
- Mobile optimized sites for B2B selling
- Online chat support
Magento offers a global community of Magento enthusiasts.
The platform has been in the market for more than a decade. The community has now grown to hundreds of thousands of members.
Magento offers support in many ways, such as:
- Official Magento Docs
- Magento DevDocs & DevBlog
- Magento Forums
- Meetups & Magento events
- Best Practices Guide
Check out the Magento Forum if you have any issues. You can also get support from the Magento team if you have a paid version.
You can contribute your Magento knowledge on Github and StackExchange.
8. Magento Solutions Partners & Agencies
Outsourcing Magento tasks makes it easy to handle daily workloads. Magento agencies offer store development & hosting services.
Magento Solutions Partners are Magento certified companies. These companies offer solutions & Magento services. You can use these agencies to execute your ecommerce strategy.
These companies also help develop your store functions. As a result, it becomes much easier to enhance your online store.
Magento Solutions Partner
These companies help build digital experiences.You can use their services to meet your ecommerce goals.
The primary services include:
- Digital strategies
- Store customizing
Magento Technology Partner
These companies provide the tech solutions that enhance your store. They help build better store functions & streamline operations.
Some of their primary services include:
- Product details
- Payments & sales tax
- Adding new site functions
- Enhance purchase funnels
The agencies are grouped by their skill & experience levels. You can select a partner that fits your business requirements. The Magento partners are suited for all business sizes & industries.
Check this article to learn How to Choose the Best Magento Agency.
Is Magento Right For Your Business?
Magento is a robust & flexible platform that can scale your business. It is open-source & has features that fit all business sizes.
The platform has incredible benefits for merchants. You get all features on a single platform with high customizing.
To know if Magento is suitable for you, check your business requirements. Some of the points to consider are:
- Feature-rich platform
- Technical support
- Growing your business
- Global expansion
- Personalized shopping
- Unique storefronts
- Large inventory
- Omnichannel experiences
Magento is an excellent option if you plan on scaling globally. You should be willing to invest in Magento development & hosting.
There are plenty of Magento services available in the market. Managed Magento hosting will take care of all server-side workloads.
Opt for an experienced Magento development agency. That way, you get Magento specialist experts working on your store.
Magento may seem complex at first glance. However, beginners can quickly understand how it works.
After that, you can leverage its powerful functions. You can then optimize every aspect of the customer’s journey.
The layered system offers high flexibility to the stores. It separates the user interface from business logic. That’s how you can create so many unique storefronts.
You can take full advantage of Magento’s Admin Panel. Its user-friendly dashboard covers all tools to operate your store.
Magento is an easy platform to build & maintain your store. You get many resources from official Docs to certified Magento partners.
To learn more about Magento, check the Beginner’s Guide to Magento Ecommerce Platform.