What is Omnichannel Magento 2 and how to use it?

What is Omnichannel Magento 2 and how to use it?

Omnichannel Magento 2 offers a direct approach to creating unique shopping experiences. It bridges the gap between online and offline commerce. Magento 2 has emerged as a popular choice for an omnichannel strategy. In this article, we explore the importance of omnichannel retail.

We’ll cover the following benefits of using Magento 2 omnichannel.

  • What is omnichannel retail? What are its advantages with key statistics.

  • Magento 2's features for effective omnichannel commerce. Get insights on managing data and adding third-party plugins.

  • Difference between traditional ecommerce websites and omnichannel retail. See how Magento provides a competitive edge for omnichannel commerce.

  • Examine the Magento 2 extensions that can enhance omnichannel capabilities.

  • The components of omnichannel Magento 2. It includes mobile devices, social media, and voice assisted shopping.

  • Developing an omnichannel strategy using Magento.

Let's explore how to use the full potential of Magento 2 for your omnichannel retail success.

What is Omnichannel and how does it benefit my store?

What is Omnichannel Retail?

Omnichannel retail is a unified commerce approach. It offers customers a smooth shopping experience across many channels and touchpoints.

The strategy aims to merge a brand's online store and offline presence. It allows customers to shop and interact with your Magento store in a convenient way.

Your Magento store can provide a shopping experience at every touchpoint. The touchpoints are any point of contact with the customers. It includes-

  • Online shopping.
  • Visiting a brick and mortar stores.
  • Mobile application.
  • IoT devices.
  • Social media channels.
  • Email campaigns.

Omnichannel ensures a consistent shopping experience. It caters to how customers feel during different touchpoints in the purchase funnel.

How does omnichannel differ from multi-channel retail?

Omnichannel vs multichannel retail strategy comparison

Multichannel retail involves selling products through various channels. It includes websites and in-store.

On the other hand, omnichannel takes it further with customer needs. You reach them through all possible channels, no matter where they are.

For instance, it could mean integrating ads in ‘at-home streaming experiences’. You don’t have to wait for customers to visit the online store.

The multichannel approach presents a linear path. In comparison, the omnichannel strategy is more fluid or circular.

Omnichannel Strategy Benefits

1. Improved Customer Experience

An omnichannel retail approach meets the 21st-century customer demands. You provide a unified shopping experience for them at all points of contact.

It enables customers to switch between channels and devices effortlessly. It keeps them engaged and satisfied while making a purchase.

2. Increased Sales and Revenue

A properly executed omnichannel strategy can increase conversion rates and customer retention.

A personalized shopping journey makes it likely for customers to purchase and remain loyal to the brand.

3. Managing Inventory

Unify inventory management across all channels. It helps to optimize stock levels and minimize out-of-stock events.

You can better manage their supply chain. It leads to cost savings and improved customer satisfaction.

4. Enhanced Customer data and Insights

Omnichannel retail help to collect and analyze data from various channels. You get valuable insights into the customers’ journey.

Drive marketing campaigns and promotions based on actual data. It helps offer improved product recommends on various touchpoints.

Omnichannel Statistics: Reaching Customers At Every Touchpoint

  • A study by the Harvard Business Review found that omnichannel customers spent an average of 4% more in-store. Around 73% used multiple channels while shopping.

  • After an omnichannel experience, 23% more customers repeated shopping in the retailer’s stores. They were likelier to recommend the brand to family and friends than those who used a single channel.

  • Marketers using three or more channels in a campaign earned a 287% higher purchase rate. The data are compared with those using a single-channel drive.

  • A robust omnichannel customer engagement retains an average of 89% of its customers. The statistic is 33% for companies with weak omnichannel strategies. Based on research with the Aberdeen Group.

What is Omnichannel Magento 2, and how does it work?

Omnichannel Magento 2 platform and its workings

Magento 2 is a feature-rich eCommerce platform. It is designed to help retailers implement an effective omnichannel strategy.

1. Responsive Design

Magento 2's responsive design adapts to various devices and screen sizes. You can use the design on desktop computers, tablets, or mobile phones.

2. Personalized Shopping

Use data to create unique experiences in Magento 2. It includes -

  • Tailored product suggestions.
  • Promotions and discounts.
  • Magento CMS based on individual preferences.

3. Multi-Store Management

Magento 2 allows retailers to manage multiple online stores from a single admin panel. Create consistent experiences across regions and channels.

4. Multi-Channel Selling

Get support for multiple sales channels allowing retailers to reach customers across various channels. It includes-

  • Social media platforms.
  • Magento Marketplaces.
  • Physical stores
  • Web stores.
  • In-store Magento POS systems.

Magento 2 Features for Data, Sales, and Inventory

1. Managing Inventory

Magento 2 offers robust features to manage inventory. Retailers can track stock levels across many channels and warehouses. It also includes physical store inventory information.

You can set up inventory rules and configure stock alerts. It ensures customers can always access accurate inventory data.

2. Data Management

Magento provides a customer management system. It helps store detailed customer profiles. You can include communication logs, order history, and preferences.

Retailers can use the information to segment customers. Improve customer service and create targeted marketing campaigns.

3. Data Management

Magento 2 captures and stores sales data from all channels. It offers a unified view of the sales performance.

It helps generate reports, analyze trends, and make better decisions to optimize the ecommerce store.

4. Integration with Third-Party Extensions

Magento ecommerce platform has a flexible architecture. You can integrate various third-party plugins. Popular integration options for omnichannel include-

5. ERP Systems

Integrate your Magento store with ERP systems. Automate order processing and sync inventory data across all channels.

6. CRM Systems

Connect Magento 2 with CRM solution to effectively manage customer interactions.

7. Marketing Automation Platforms

You can create and manage targeted marketing campaigns. You can use Magento with marketing automation tools. It helps to see what your customers are engaging in.

8. POS Systems

Magento 2 POS systems ensure that inventory and data are in sync. It unifies the data between online store and offline channels.

With these native features, Magento 2 provides helps retailers looking to create a successful omnichannel strategy.

Migrating from E-commerce to Omnichannel: The Difference and Purpose

Difference between Traditional E-commerce and Omnichannel Retail

Traditional e-commerce and omnichannel retail have similarities in selling products online. However, they differ in their approach to customer engagement and the overall shopping experience.

Aspect Traditional Selling Magento 2 Omnichannel Selling
Customer Touchpoints Typically relies on a single online channel (e.g., website) to reach customers. Engages customers through multiple touchpoints, such as mobile apps, web stores, social media, marketplaces, and physical stores.
Customer Experience Focuses on providing a straightforward online shopping experience. Aims to offer a consistent and personalized experience across all channels, both online and offline.
Data Integration Customer and inventory data are often isolated. It makes it difficult to comprehensively view the customer journey and inventory status Emphasizes data integration across channels, allowing retailers to gain valuable insights. You can optimize operations and enhance the customer experience.
Customer Loyalty May struggle with customer retention due to lack of engagement beyond the online store. Prioritizes building customer loyalty by providing a seamless and personalized experience across all channels.
Operations Efficiency Operations are typically siloed, leading to inefficiencies and slower response times Streamlines operations through centralized management and real-time data insights, leading to faster decision-making and improved efficiency.
Order Fulfillment Limited fulfillment options and longer lead times due to reliance on a single channel Offers multiple fulfillment options, including buy online pick up in-store (BOPIS), curbside pickup, and ship from store. It provides greater flexibility for customers and faster delivery times.
Inventory Management Inventory management may be siloed, leading to overstocking or stockouts Offers centralized inventory management, allowing retailers to track inventory levels and demand across all channels. It reduces the risk of overstocking or stockouts.
Sales and Revenue Limited sales opportunities due to reliance on a single channel Increases sales opportunities through a wider range of touchpoints and a more personalized experience, leading to increased revenue potential.

Why Use Magento 2 for Omnichannel Commerce?

Benefits of Magento 2 for Omnichannel Retail

Magento 2 is a highly flexible and scalable platform suitable. It allows businesses of all sizes to create engaging shopping experiences on any device.

Some benefits of Magento 2 include -

  • Seamless integration with multiple sales channels.

  • Third-party solutions.

  • Data visualization and data management capabilities.

  • Personalizing features.

  • Magento open-source platform for custom features.

  • Social media.

  • Magento PWA studio.

  • Business Intelligence.

Best practices of Magento 2 features for a seamless customer experience

1. AI Capabilities

Magento 2 AI features helps offer customized services and promotions. It can be based on customer browsing, purchase history, and demographics.

2. Responsive Design

Mobile usage is increasing, and optimizing sites for all devices has become necessary.

Magento’s responsive designs create a desktop, mobile, and tablet shopping site. It reduces cart abandonment rates as customers expect they can shop from any device easily.

3. Inventory Data

Offering accurate inventory data on all channels leaves a positive customer experience. Advanced data management ensures up-to-date inventory information.

It helps in reducing out-of-stock situations and other issues. Your customers are quickly informed about the available items such as Magento 2 back-in-stock notifications and shipping updates.

4. Flexible Delivery and Pickup Options

Provide customers various delivery and pickup options from the nearest store. With Magento, you can add multiple shipping methods. It helps to add pickup options such as same-day delivery. It allows customers to buy online, pickup in-store, and curbside pickup.

5. Customer Loyalty Program

Implementing a loyalty program is a proven way to increase customer retention and sales.

Magento 2 offers various loyalty program plugins. You can add reward points, tiered rewards, and referral programs. It establishes a positive relationship with loyal customers. It also enhances the chances of repeat purchases.

Magento 2 Extensions for Omnichannel Success

Magento 2 extensions for enhancing omnichannel capabilities

This section will explore extensions that can upgrade Magento 2's omnichannel capabilities.

QuickBooks, Retail Pro, and Other Systems for your Online Store

Integrating Magento 2 with QuickBooks or Retail Pro can simplify day-to-day operations. It automates various everyday tasks for online store owners.

For instance, with QuickBooks integration, store owners can sync data. It includes:

  • Sales orders
  • Customer data
  • Inventory levels between the two systems.

This can reduce manual data entry errors and save time.

Magento 2 with Retail Pro can streamline processes such as-

  • Pricing
  • Promotions
  • Order fulfillment

It results in better inventory management and greater customer satisfaction.

Top Extensions for Enhancing Magento Store Omnichannel Capabilities

Some of the most practical extensions for enhancing omnichannel capabilities include-

1. Order Delivery Date

The extension empowers customers to choose their preferred delivery date and time. It allows to plan the day and reduces missed deliveries up to a point.

2. Mobile App Builder

This extension allows store owners to develop a mobile app for their online store. You can provide customers with a convenient way to shop on their mobile devices.

3. In-Store Locator

With this extension, customers can quickly locate the nearest physical store, improving their shopping experience.

Omnichannel Strategy for Magento 2

How to Develop an Omnichannel Strategy Using Magento 2?

Customers expect seamless experiences across all channels. It includes mobile devices, social media, and shopping using voice. Magento 2 fits the omnichannel strategy requirements to meet customer expectations.

Mobile commerce has led customers to use their smartphones to shop increasingly. Magento 2 mobile friendly features help create an engaging customer experience.

Magento supports integration with social media platforms and helps offer tailored shopping sessions. Voice powered shopping, such as Amazon's Alexa and Google Assistant, is also rising. Magento offers voice powered shopping support. Customers can place orders using their voices.

Data plays a crucial role in any omnichannel plan. Magento features allow businesses to collect and analyze customer, inventory, and sales data. You are better informed while making decisions.

Companies can use Magento 2's built-in tools to create custom reports and visualize data. AI and machine learning can also assist in making better decisions. Magento 2 helps develop custom algorithms that can predict customer behavior.

Magento 2 is a flexible and adaptable platform that remains current in the retail industry. It has a community of developers and users working on new features and extensions.

In conclusion, Magento 2 is an excellent platform for businesses seeking to implement a multichannel and omnichannel strategy.

Magento 2 supports the following:

  • Mobile devices
  • Social media
  • Voice-powered shopping
  • AI and machine learning support
  • Multiple languages and currencies.


Magento 2 provides an excellent platform to embrace an omnichannel strategy. Its robust features, data management capabilities, and integration options. Such tools are part of the seamless customer experience across multiple channels.

Adopting an omnichannel strategy with Magento 2 can yield numerous benefits. It includes improved customer satisfaction, higher sales, and better efficiency.

Magento 2 offers various integrations and extensions that can augment the platform's omnichannel capabilities. It includes integrations with management systems like QuickBooks and Retail Pro. It also offers extensions for mobile app development and order delivery options.

Leveraging Magento omnichannel features can create a seamless shopping experience across various touchpoints.

You can learn more about Magento news and its features on our blog.

Nikita S.
Nikita S.
Lead Technical Writer

As a lead technical writer, Nikita S. is experienced in crafting well-researched articles that simplify complex information and promote technical communication. She has expertise in cloud computing and holds a specialization in SEO and digital marketing.

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