Magento 2 Rich Snippets Extensions Comparison

Magento 2 Rich Snippets Extensions Comparison

Did you know that Magento 2 Rich Snippets can help boost your Magento Store's visibility on search engines? According to Search Engine Land, implementing rich snippets increases a website's click-through rate by up to 30%. This article explains how to boost your online presence and captivate potential customers. It explains the importance of rich snippets and provides information on five useful Magento 2 rich snippets extensions.

Key Takeaways

  • Magento 2 rich snippets enhance search engine visibility, attracting more organic visitors and improving click-through rates.
  • Extensions like MageWorx and Amasty offer customizable rich snippet solutions for Magento stores.
  • Adding Google rich snippets provides valuable product information, making your listings stand out in search results.
  • Rich snippets improve user experience by offering clear product details directly in search listings.
  • Structured data and schema markup are crucial for better rankings and attracting targeted traffic to your Magento store.

Top Magento 2 Snippets Extension for Magento Store

A Magento website's snippet is one of the initial touchpoints for potential customers encountering your brand. It's crucial to make the snippet compelling without undertaking misleading tactics.

A well-crafted snippet can attract organic visitors, filling the top of your sales funnel. Once a visitor lands on your website, the other promotional elements, such as websites, images, and videos, effectively do their job.

Standard Snippet Example

What makes a snippet "rich"?

The above example shows that a standard snippet typically consists of three key pieces of information about a website:

  1. Title: Bold, blue, and prominently featuring a link to the website.
  2. Breadcrumb: Displaying the website address and a trail for navigation.
  3. Short description: Offering a concise introduction to the site's content.

Example of a rich snippet

If you pay close attention, you'll notice that some websites go beyond these basics, presenting eye-catching information. Some results are structured differently and placed in specific locations, such as the right-hand side. Such well-crafted snippets are what we refer to as rich snippets.

Adding Google rich snippets in Magento is easier with tools as it will need little coding expertise. Using a handy extension saves time while ensuring store owners can focus on profiting from increased sales.

The rich snippets type that you can use with your Magento site are as follows:

1. Product Rich Snippets

Magento product rich snippet displaying price, availability, and ratings

A Product rich snippet is one of the most attractive rich snippet types that provides detailed information about your online store's products. It describes key product properties and enhances search results by directly displaying product-specific information like price, availability, ratings, and images in search listings.

2. Breadcrumbs Snippet

Breadcrumbs rich snippet in Magento showing navigational hierarchy

Making your store's path clear with breadcrumb snippets in Magento 2 is easy. You can use Magento rich snippets breadcrumbs to land on the search engine results page (SERP).

It also allows Google to display the product's readable category page name and replaces the product URLs with a clear navigation path. They help understand a web page's hierarchy, thus improving users’ search experience.

3. Organization Rich Snippet

Organization rich snippet in Magento displaying company information

This snippet type is one of the essential attributes of your Magento store. It is a type of rich snippet that gives basic details about your business and helps increase the visibility of your Magento store.

4. Sitelinks Search Box Snippet

Sitelinks Search Box rich snippet in Magento enabling quick website navigation

The Sitelinks search box in Magento 2 is a feature that enables a search input box to appear in Google search results when users search for your website. It offers a convenient way for users to search within your site directly from the search results page, improving user experience and potentially increasing traffic to specific pages.

5. Social Profiles Snippets

Social profiles rich snippet for Magento featuring Twitter and Facebook links

These Magento 2 rich snippets allow adding your store’s social profile information to a Google Knowledge panel. Once you add the info, it prominently displays your social profile information in SERPs.

Consider using Magento rich snippet extensions to simplify the process and seamlessly integrate rich snippets into your online store.

Top Extensions for Magento 2 Rich Snippets

1. Extended Rich Snippets by Mageworx

Mageworx Extended Rich Snippets extension interface for Magento

Extended Rich Snippets extension for Magento 2 is a customizable and developer-friendly tool. The following features make it a reliable rich snippet extension:

  • Allows using markup tags on webpages.
  • It enhances the performance of your social links with a big image of products, a title, and a brief description.
  • Helps add markup tags to enable Breadcrumbs for improved clarity of search results.
  • Provides customers with business insights such as store name and description, location, social links, and phone, allowing broader recognition and enhanced organic search results.

Pricing: $99 (Free Demo Available)

2. Google Rich Snippets For Magento 2 by Amasty

Amasty Google Rich Snippets extension dashboard for Magento 2

Amasty’s Google Rich snippets extension allows taking advantage of the most useful SEO elements. The tool offers the following features:

  • Magento 2 merchants can boost product visibility in Google search with the pre-configured extension for image-based inquiries.
  • Provides a data preview feature for Google Search, allowing users to fine-tune rich data settings and save time on corrections before publication.
  • Adds availability tags to product-rich snippets to showcase stock availability.
  • It enables customizing site name and store name display in SERPs instead of a full site link.
  • Pricing: $129 (Live Demo Available)

3. Magento 2 Rich Snippets by Welt Pixel

Welt Pixel extension for boosting Magento 2 store visibility with rich snippets

Welt Pixel offers a free Magento 2 rich snippets extension with a developer-friendly API for advanced customization. Although the free version covers basic rich snippet requirements, it has a version for advanced schema optimization. Here are a few features:

  • Boosts search visibility and implements Schema. org markup for precise data structuring.
  • JSON-LD support for seamless integration into web pages.
  • Allows choosing the Image Type to showcase via Rich Snippets and custom image size.
  • It provides result previews for better user engagement.
  • Allows managing product GTIN and MPN code structured data markup

Pricing: $199 (Pro Version)

4. Rich Snippets Suite by Magmodule

Magmodule Rich Snippets Suite extension settings for Magento 2

The Rich Snippet Suite extension for Magento 2 differs from others, offering individual categories for rich snippet features. It allows user-friendly configuration, seamless integration, and automatic updates. Here are some key features:

  • Magento 2 store owners can use it for unlimited products.
  • It provides structured data markup for enhanced search engine visibility, including JSON-LD and Microdata.
  • Users can customize rich snippet templates and configure many essential attributes for tailored schema markup.
  • Enables integrating structured data into web pages while following the latest Google standards.

Pricing: €65 (∼$69.74)

Plans Comparison for Magento 2 Snippet Extensions

Feature Mageworx Amasty WeltPixel Magmodules
Price $99.00 $129.00 Free / $199.00 for Pro €65.00
Rating Snippets Yes Yes Yes Yes
Product Snippets Yes Yes Yes Yes
Breadcrumbs Yes Yes Pro Version Yes
Social Media Yes Yes Pro Version Yes
Local Business No Yes No Yes
Organization Yes Yes Pro Version Yes
Website Snippets Yes Yes Pro Version Yes
SEO Optimization Yes Yes Yes Yes
Demo Available Yes Yes Yes Yes

Steps to Add Magento 2 Rich Snippets to Web Stores

Configure Rich Snippets for Magento 2 store

Setting up rich snippets in Magento 2 is easy once you install an extension. The steps can differ for various tools, and the following is a general path for the setup:

  1. First, log into your Magento 2 Admin Panel.

  2. Select the extension from a list in the left-hand corner of the admin panel.

  3. Click on rich snippets (or rich snippets and cards** in some extensions)

  4. Go to General settings

  5. Click on specific items to:

    • Configure product rich snippets
    • Set up organization rich snippet
    • Enable Breadcrumbs Snippets
    • Enable sitelinks search input box
    • Enable social cards for search engine crawlers.
  6. Finally, click the Save Configuration button after enabling each rich snippet type at the top right of the screen.

Step-by-step guide to configuring rich snippets in Magento 2 admin panel

Benefits of Adding Google Rich Snippets to Magento 2

Adding Google snippets to your Magento 2 site provides several advantages. The meta description and rich snippet help increase click-through rates and user engagement. They collaborate to create a compelling and informative search result listing.

The following image compares how adding Magento 2 rich snippets extensions can improve the visibility, click-through rate and user experience of a Magento site:

Boosting Magento 2 site visibility and click-through rates with Google Rich Snippets

1. Better structured data for Improved visibility in search results

Magento 2 rich snippets provide additional business information through your web pages, such as product prices, ratings, social links, and reviews.

The business information makes your search result listing more attractive and eye-catching, grabbing customers' attention. When your listings stand out from the competition, your Magento store is more likely to get clicks and increase click-through rates.

Correctly implementing rich snippets using schema markup allows search engines like Google to understand and index your content accurately.

Data markup enables you to describe product properties, such as price, availability, and reviews, in a simplified and visually attractive manner. By adding structured data, you can increase the chances of getting higher rankings than unoptimized websites. It ultimately attracts targeted traffic and more customers to your online store. It also helps achieve rich results on SERPs and enhances the chances of your web page’s visibility to the users.

2. Increased Click-Through Rates

Adding rich snippets can significantly increase your Magento 2 website's click-through rate. Users who see rich snippets will likely click on them because they provide additional information about products or category pages.

By including important details like product price, ratings, reviews, and stock availability, you can entice users to visit your website instead of others. Using rich snippets correctly on your Magento site ensures a higher chance of attracting more customers and getting more clicks from a targeted audience.

3. Enhanced User Experience

Adding rich snippets to Magento 2 can greatly enhance the user experience on your website. By including structured markup, you provide Google with more detailed business information and other important site elements. It allows search engines to display informative rich snippets in the Google search results, giving users a better idea of what to expect when they click on your website.

With clear product descriptions, ratings, prices, and other relevant details right at their fingertips, customers can quickly get relevant information and click through to the website. It is a streamlined process that saves time for users and improves their overall experience with your online store.


1. What are rich snippets for Magento?

Rich snippets for Magento are codes added to website pages. They describe key product properties on the current page, making your store pages stand out on the search result page. Customers get more info about your product pages, like product price, number of reviews, average rating, and special price in search results.

2. What is the role of the product schema and source code in implementing Rich Snippets in Magento 2?

To add rich Snippets to your Magento website, you must include a product schema markup in your website's source code. The schema markup is an entry point for product snippets and provides essential information, such as rating reviews and breadcrumbs. Schema is also useful to tell web crawlers that the current page is related to a product or category page.

3. Why are Rich Snippets in Magento important for search engine rankings?

Rich Snippets in Magento 2 is a way to enhance the appearance of your website's listings on the search engine result page. They provide additional information to users even before they visit your site, increasing the visibility of your products. Magento rich snippets enable custom properties through very simplified markup into a website's source code, offering the potential for better click-through rates.

4. Can I use video markup with Magento’s rich snippet feature?

Video markups count among product-related snippets that could enhance an attractive snippet view on Google or other search engines.


Adding Magento 2 rich snippets to web stores provides schema. org structured data and increases your online store's visibility. It will also help improve your Magento site’s click-through rates and enhance user experience.

Take advantage of the seamless Magento 2 rich snippet extensions and make your website more visually attractive than unoptimized ones. You can explore Managed Magento hosting that can help boost your web store’s performance!

Vaishali Sharma
Vaishali Sharma
Technical Writer

As a seasoned writer, Vaishali consistently expands her knowledge in Magento hosting. She has four years of professional experience, with a focus on crafting diverse Magento-related content.

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