The Future of Magento in 2022
Magento has emerged to be one of the most popular eCommerce platforms.
Adobe saw the potential in the growth of Magento eCommerce, and in 2018 it announced its acquisition.
Magento is continually striving to deliver the best version to its customers. It is adopting new technologies to match the changing market.
Let us discuss what the future holds for Magento in 2022.
Impact of Magento on eCommerce
Magento is one of the fastest-growing eCommerce platforms. To date, it has powered over 772,000 websites around the world.
Magento is responsible for 0.6% of the world's websites.
With world-class features, Magento has delivered a marvelous experience to the users.
The stores that are using Magento grow 3x faster on average.
According to Magento, the platform handles more than $155 billion in transactions every year. Popular stores like Nike, Ford, and Nestle use Magento to build unique online stores.
Companies get big revenue uplifts of up to 80% by shifting to Magento.
The Future of Magento Open Source
Magento has been using the PHP framework that combines its backend and frontend. Such a framework is called a monolith.
Such models favor small businesses that don’t have the resources to work with disparate systems.
Ecommerce is moving towards multi services as it is more flexible.
Adobe’s technical architects are planning to decompose the PHP monolith. It will be replaced by Adobe’s micro services.
As a result, SMBs won’t be able to work on the monolith system for Magento.
In September 2021, a Mage Open Source Community Alliance was created.
Efforts are being made to create a fork of the Magento codebase. It will support small ecommerce businesses that want to remain on the monolith platform.
We may see third-party companies offering support for Magento monolith frameworks.
Magento Future Technologies
1. Artificial Intelligence
Magento continues to adopt AI tools to enhance the user experience.
AI is set to remove a lot of manual work and drive personalized and user-friendly experiences.
You can use the following Magento AI features:
- Create real time customer profiles
- B2B and B2C insights
- Privacy control
- Product recommends using AI
- Live Search based on AI
You can use Adobe Sensei for predictive selling and data analysis. Clients have seen reduced cost-per-click and higher conversion on ads.
Magento’s AI is moving towards AI voice assistance and improving AR/VR selling. Customers can get an augmented shopping experience.
You can also accurately predict customer journeys. Get real time insights on shopping trends on multiple channels.
You can add product recommendations for every shopper based on their unique preferences.
2. Progressive Web Apps
Progressive web apps allow you to deliver an app-like browsing user experience. Such applications can work offline and act like native apps on mobile.
PWA websites are fast, responsive, and cross-browser compatible. Magento’s PWA Studio provides tools to create PWA storefronts.
- A suite of tools and component libraries
- GraphQL API layer
- Magento ecommerce development
- Magento developer guides
- Consistency across channels
In the next Magento upgrades, we will see improvements in:
- PWA - Global theming/styling
- Custom product attributes
- Performance optimizing
- PWA - Shopping and cart improvements
- Server-side rendering
- Extensibility improvement
- PWA - Bundle product type
3. Headless Commerce
Magento will be promoting omnichannel sales with headless commerce.
The API-based commerce separates the front end and back end system. It allows you to sell on many channels.
Magento offers over 500+ Rest and GraphQL operations.
The next GraphQL upgrades include Personalize and Page builder features. It will help you build more customized front ends.
You can expect more flexibility on all front end layers from a single back end.
It also integrates with other third party tools on the same API. The future of Magento headless commerce involves:
- Creating new touchpoints in IoT devices
- Single page and multi page web apps
- Mobile friendly apps
- Uniform content across touchpoints
4. Improved Personalized Marketing
McKinsey’s research shows that personalized selling drives 40% revenue growth.
Magento is improving its marketing with tools like:
- Adobe Target
- Real time Customer Data Platform
- Buy Online, Pickup in Store
- Personalized payment for easy checkout
Adobe also offers Marketo Engage as a complete marketing tool-kit. You can build and automate marketing campaigns. It allows AI predictive customer segments.
You can personalize the customer experience with active listening features.
5. Advanced PIM Solution
Magento announced working with Akeneo in late 2018. Akeneo is an open-source product information management (PIM) system.
Before the partnership, the PIM options were limited in Magento. You can now unify product data across Magento, ERP, and CMS.
Akeneo has enhanced Magento’s product management. Its main features include:
- Control product data on a single interface
- Manage product categories, attributes, and types
- Sync product data on all channels
- Boost conversion rates up to 4x
Magento 2 will use the latest Akeneo’s REST API technology. It allows fast integration between Akeneo PIM and Magento Commerce.
6. Amazon Sales Channel
Amazon Sales Channel in Magento is a powerful, comprehensive extension. It enables you to sell products in the Amazon Marketplace.
Add the Commerce account with the Amazon Seller Central account. Sync catalog and order data for both platforms.
Some of the features of Magento include:
- Seamless integration
- Intelligent pricing
- Listing management
- Fulfillment management
- Order management
- Inventory management
- Business pricing (B2B)
Upcoming Magento Feature Releases
- Adobe Commerce 2.4.4 - Set to release in March 2022 and introduces support for PHP 8.1
- Express Checkout for Adobe Commerce
- Framework updates - KnockoutJS, RequireJS
- GraphQL - Admin updates
- GraphQL - Caching updates
- jQuery 3.6.x support
- PayPal and Braintree updates
- PHP 8.1 support
- PWA - Performance optimizing
- PWA - Shopping and cart enhancement
- Improved security and patch releases
Magento is constantly upgrading its software and adding new features. We will see more improvements in performance and security.
New technology like headless commerce, PWAs, and AI will enhance your store further. Magento has a strong future as it offers new technologies to clients.
You can learn more about the latest Magento news on the MGT-Commerce blog.