What is Magento Commerce Cloud? - Features & Benefits
Magento is a PHP-based popular ecommerce platform. Adobe acquired Magento in 2018.
After the acquisition, Adobe integrated its commerce product into Adobe Experience Cloud. This led to the launch of Adobe Commerce Cloud, formerly known as Magento Commerce Cloud.
Adobe Commerce Cloud is a fully managed cloud-based version of the Magento platform. It is integrated with Adobe’s tools, such as the Analytics Cloud, Marketing Cloud, and Advertising Cloud.
Magento Commerce Cloud is a combination of an automated hosting platform with Magento Commerce features. It is offered as a PaaS solution (platform as a service) by Adobe.
The platform runs on Amazon Web Services (AWS) and Microsoft Azure-based cloud servers infrastructure. They provide it with scalable computing, storage, and networking servers.
The cloud edition uses technologies such as Fastly, Blackfire, and New Relic. It integrates your store with the complete creative cloud tools of Adobe. This simplifies the deployment process and delivers high performance.
Features of Magento Commerce Cloud
1. Ece-Tools Package
The ece-tools are a set of scripts and tools that simplify Magento Commerce Cloud processes.
It provides multiple functions such as: Managing Crons Verifying project settings Deploying a Docker environment Applying Magento patches
2. Rich Administrative Suite
The administrative suite simplifies operations. It manages growth strategies.
1. Page Builder
Page builder builds and manages product pages.
Its drop-and-drag feature adds different content. This includes layouts, elements, and media files.
Page Builder comes pre-loaded with Commerce Cloud.
2. B2B Features
With Magento Commerce Cloud you can:
- Organize your store into permission based hierarchies
- Create and manage company accounts
- Define user responsibilities
- Assign custom catalogs and price lists
- Manage quote requests and pricing terms
- Process larger orders
- Accept part payments
ElasticSearch search can boost sales by improving the product searching experience. It helps users and admins search through large databases.
Its features include:
- Auto-fill search
- Auto-correct misspelled words
- Synonym results
- Real-time search of website content
- Multiple language support
Segmentation creates custom made shopping experiences. It uses profile based marketing strategies.
Segmentation enables you to display content, promotions, and pricing to specific customers.
It operates based on user properties such as location, gender, order history, wish list items, and more.
5. Visual Merchandiser
Visual Merchandiser organizes your categories’ products. With its drag-and-drop feature, admins can change product’s positions.
The parameters control the product's position in the grid. It uses parameters such as:
- Best-selling items
- Discounted products
6. Instant Purchase
Instant Purchase speeds the checkout process. It cuts it down to just a few clicks.
The process uses stored payment of customers and their shipping choices. It can fetch the stored information at the time of checkout.
Benefits of Magento Commerce Cloud
1. Enhanced Page Speed
Uploading high-quality media leads to slow loading time. To solve this issue, Magento Commerce Cloud uses Image Optimization technology.
Merchants can optimize images without affecting the origin server and media quality.
2. Highly Scalable
Magento Commerce Cloud is a scalable solution. It lets you downscale and upscale resources as per your store traffic.
The platform has many advance scalable features.
- Backend product management
- My SQL customer support
- Order archiving
- Multiple master servers
3. Personalized Features
Magento is an open-source e-commerce platform. Like in other Magento editions, you can deploy and develop Magento extensions. Apart from the storefront, you can make changes to the admin panel.
4. Fast Production Deployments
In 2017, Magento launched an integrated Git repository. It integrated environments into one single Git tree. This improves the code merging and the continuous deployment process. It provides infrastructures for production and staging environments.
5. Enhanced Security
Magento Commerce Cloud is built on AWS infrastructure. AWS helps with the physical and environmental security of the network. Web Application Firewall (WAF) secures production environments. It makes sure your store is PCI compliant.
It blocks malware, injection attacks, and other security threats.
6. Increase in Available Memory
In 2018, Magento Commerce Cloud moved to the M4 family of web servers.
The move from the M3 to M4 gave users 100% growth in their memory storage. This allowed Magento to have an unlimited number of products catalogs without affecting performance.
7. Global Reach
A globalized e-commerce store requires three features:
- Multiple currency support to reach global markets.
- Switch pricing and tax rates based on the country.
- Language packages for international customers.
Magento Commerce Cloud has over 90 currencies and supports several languages. It calculates tax for transactions in the EU with VAT-ID validation.
You can manage multiple sites for different countries from a single store.
8. Total Cost of Ownership (TCO)
TCO is more than just the purchase price of the Magento platform. It includes additional development and operational cost.
1. Magento Open Source
The Open Source platform is marketed as a “free” platform. Its TCO is far from free. You end up paying for additional overhead costs, such as hosting, development, support, and more.
2. Magento Commerce
The license fee of Magento Commerce and Commerce Cloud depends on your revenue. The fee increases as per your annual gross income. Magento Commerce edition begins at -$22,000 per year.
3. Magento Commerce Cloud
Magento Commerce Cloud Pricing:
Magento Commerce Cloud edition begins at - $44,000 per year.
The fees for licensing and hosting are bundled together. With the Cloud edition, you can eliminate the support and development costs.
Magento Commerce Cloud is exclusively built for enterprise-level merchants.
The solution is available in two different plans — Starter and Pro. Both plans come with cloud-integrated tools, CDN, and firewall service.
Pro-Plan is suitable for B2C and B2B merchants with a high sales volume. Those who expect fast future growth.
The Starter-Plan is suitable for smaller B2C and B2B merchants. Those who seek simple functions expect stable traffic.
Stay up-to-date with the latest Magento news with MGT-Commerce.