3 Steps to Configure Magento 2 RSS Feed

3 Steps to Configure Magento 2 RSS Feed

Looking to keep your customers updated with the latest Magento products and promotions in your online store? The Magento 2 RSS Feed is here to help. This feature allows you to share updates easily with subscribers through a simple, accessible format. This article will explain what RSS feeds are and how to set them up in Magento 2. You'll learn the steps to configure RSS, making sure your store's news reaches your audience efficiently.

Key Takeaways

  • Discover the power of Magento 2 RSS Feed for effortlessly updating customers on new products and promotions.

  • Explore the benefits of using RSS Feed in Magento 2, including streamlined content downloads, etc.

  • Learn how to set up six different types of RSS Feeds in Magento 2, such as Wish List and New Products feeds.

  • Explore the three simple steps to configure RSS Feed in Magento 2 for notifications of order status and store updates.

What is Magento 2 RSS Feed?

RSS feeds in Magento 2 harness the power of Really Simple Syndication (RSS), a straightforward data format based on XML. RSS stands for Really Simple Syndication or RDF Site Summary. This format is designed for sharing and distributing information online. Through RSS feeds, Magento store owners can effortlessly update their customers.

It includes updates on new products, special promotions, and more. When enabled, these feeds automatically notify subscribers about updates, including:

  • New additions to products.
  • Special deals.
  • Categories, and
  • Available coupons.

Subscribers receive a link to all the RSS feeds your store publishes, typically found in the footer of your online store's page. It ensures that your customers are always in the loop about the latest offerings and discounts. The implementation of RSS feeds in your Magento 2 store means your customers won't miss out on any updates. They receive automated emails about any new products, special deals, etc, directly in their inbox.

For those looking to subscribe to these updates, feed readers like Google Reader is one which offers a convenient and free solution. These software applications allow users to subscribe to product updates. It also includes headlines, blogs, podcasts, and more.

RSS feeds are also essential for Magento search engine optimization (SEO) and help to increase your store's visibility online. They enhance customer engagement and promote your store's content effectively.

Benefits of RSS Feed in Magento 2

  1. Streamlined Content Downloads: Magento 2 RSS feed ensures your customers always have the latest store and blog updates. This feature automatically downloads new content. It keeps your audience informed about the latest products and insights.

  2. Minimal Advertisements: The RSS feed in Magento 2 focuses on delivering content with fewer ads. It leads to a cleaner and more enjoyable reading experience for your customers.

  3. Simplified Announcements: Sharing news about sales, new products, or special promotions becomes easy with Magento 2 RSS feeds. These feeds allow you to notify subscribers about important store updates effortlessly.

  4. Increased Sales Potential: RSS feeds help stimulate customer interest and drive sales. It provides immediate updates on new products and special offers. Customers are more likely to make purchases when they're informed in real time about your Magento ecommerce promotions and new product arrivals.

  5. SEO Enhancement: Utilizing RSS feeds contributes to better SEO outcomes. Regularly updating your store with fresh, relevant content improves your site's visibility. It also improves ranking on search engine results pages. It optimizes your marketing and sales efforts.

6 Types of RSS Feeds

Overview of the six RSS feed types available in Magento 2 including Wish List and New Products

RSS Feed Description
Wish List Lets customers share their wish lists with friends and family. A special link is provided for easy sharing.
New Products Keeps customers in the loop about the latest additions to your product lineup.
Special Products Informs customers about current promotions and special pricing available in your store.
Coupons/Discounts Notifies your clients about available coupons and discounts.
Top Level Category Notifies customers about any changes or updates to the main categories of products in your store.
Customer Order Status Helps customers track their order status right from the moment of purchase until delivery. An RSS feed link can be seen on this page.

3 Simple Steps to Configure RSS Feed In Magento 2

Step 1: Log in to your Magento 2 Admin

  1. Start by logging into your Magento 2 backend.

Step-by-step guide to logging into Magento 2 Admin Panel for RSS feed setup

  1. Navigate through Stores > Settings > Configuration.

Navigating the configuration options in Magento 2 Admin for RSS feed settings

  1. In the upper-right corner, set Store View to the view(s) where the feeds are to be available. If prompted to confirm, click OK.

  2. From the left menu, click on Catalog > RSS Feed. Here, you'll find options to activate the RSS feed for your store.

Accessing RSS feed settings within Magento 2 Admin dashboard

Step 2: Set Up the RSS feed

  1. In the RSS Config section, change Enable RSS to Enable. Uncheck "Use Default" if you need to modify the preset choice.

Enabling RSS feed functionality in Magento 2 through the Admin panel

  1. Under the Wish List settings, switch Enable RSS to Enable. Remove "Use Default" selection to adjust the default setting if required.

  2. In the Catalog area, enable additional feeds as needed:

    • New Products
    • Special Products
    • Coupons/Discounts
    • Top Level Category

Configuring catalog settings for RSS feeds in Magento 2 to include new and special products

For each, uncheck "Use Default" to customize settings.

Step 3: Activate Order Status Notifications and Save Your Configuration

  1. Go to the Order section to turn on Customer Order Status Notification.

Activating RSS feed notifications for order status updates in Magento 2

  1. Click Save Config to apply your changes.

By completing these steps, your Magento 2 store will actively notify customers about their order status through RSS feeds.


1. How can I configure Magento 2 RSS feed to notify customers about new products?

To configure the Magento 2 RSS feed for new products, log in to your Magento 2 Admin panel and navigate to Stores > Settings > Configuration. Under Catalog > RSS Feed, enable the "New Products" feed and save your settings. Customers will receive notifications about new products through this feed.

2. Can I use Magento 2 RSS feed to inform customers about special discounts?

Yes, you can utilize Magento 2 RSS feed to notify customers about special discounts and coupons. Simply enable the "Coupons/Discounts" feed in the RSS Config section. It will be under Catalog > RSS Feed in your store's configuration settings.

3. How do I add a link to the RSS feed on my Magento 2 store?

To add a link to the RSS feed on your Magento 2 store, you need to configure the RSS feed settings in your Admin panel. Once enabled, the link to the feed will typically be available in the footer of your online store's pages for customers to easily access.

4. Can I configure Magento 2 RSS feed to include updates about specific product categories?

Yes, you can configure Magento 2 RSS feed to include updates about specific product categories. Under Catalog > RSS Feed in your store's configuration settings, enable the "Top Level Category" feed and customize the settings. It will then reflect changes or updates to product categories.

5. How do I set up RSS feed from shared wish lists on my Magento 2 store?

To set up an RSS feed from shared wish lists on your Magento 2 store, enable the "Wish List" feed under RSS Config settings in your Admin panel. This feed allows customers to share their wish lists with friends and family through a special link generated by Magento.


Magento 2 RSS Feed feature helps store owners keep their customers engaged and informed about the latest products, promotions, and store updates. By leveraging the benefits of RSS feeds, such as:

  1. Streamlined content downloads
  2. Minimal advertisements
  3. Simplified announcements
  4. Increased sales potential
  5. SEO enhancement

This tutorial covered the six types of RSS feeds available in Magento 2. By following the simple three-step process outlined in this article, you can quickly set up and enable RSS feeds in your Magento 2 store. It will ensure that your customers stay up-to-date with your store, leading to increased customer engagement.

Explore Magento server hosting options for seamless RSS feed delivery and provide a smooth browsing experience for your customers.

Magento Hosting Free Demo on AWS

Maria Ajnawala
Maria Ajnawala
Technical Writer

Maria has over five years of expertise in content marketing, specialising in Magento insights and industry trends. She excels in creating engaging content that resonates within the Magento community.

Get the fastest Magento Hosting! Get Started