2-Step Magento Mailchimp Integration Guide

2-Step Magento Mailchimp Integration Guide

Magento and Mailchimp integration simplifies the connection between your Magento online store and the Mailchimp email marketing tool. This integration enables you to transfer customer and order information from Magento to Mailchimp effortlessly. It results in the creation of focused email marketing campaigns.

Merchants can categorize customer data based on purchase history, preferences, and behavior. This tutorial will explain how to set up Mailchimp for Magento 2 and ensure secure customer data transfer.

Key Takeaways

  • Discover Mailchimp's transformative capabilities for email marketing and customer relationship management.

  • Explore the revenue enhancement potential of Magento Mailchimp Integration, optimizing multi-channel marketing campaigns.

  • Learn how Mailchimp's 5 key features empower businesses to create engaging and targeted email campaigns.

  • Explore important considerations before Mailchimp integration in Magento 2 store.

  • Discover the process of installing and deleting Mailchimp for Magento and establishing seamless integrations.

  • Explore best practices for integrating Mailchimp with Magento.

What is Mailchimp?

Overview of Mailchimp's email marketing and CRM capabilities

Mailchimp is a cloud-based platform transforming email marketing and customer relationship management. It provides a full range of tools to assist businesses in efficiently handling their email campaigns, automating marketing tasks, and examining customer data.

Mailchimp's user-friendly interface and strong functionality enable businesses to produce tailored and captivating email content. It helps you divide your audience for campaigns, monitor performance, and integrate with e-commerce platforms like Magento. Businesses can refine email marketing strategies using Mailchimp's analytics and automation features. It helps boost engagement and conversions.

Advantages of Magento Mailchimp Integration

1. Revenue Enhancement

Connecting your Magento store to Mailchimp allows you to increase your earnings and enhance Magento conversion rates. With Mailchimp's comprehensive suite of features, you can streamline the creation and execution of multi-channel marketing campaigns that deliver tangible results. This integration empowers businesses to harness their e-commerce potential effectively.

2. Website Traffic Boost and Repeat Purchases

Mailchimp's suite of tools drives more traffic to your website and facilitates establishing more lasting relationships with your customers. You can foster deeper connections by providing tailored content that resonates with your audience. It leads to increased repeat purchases and customer loyalty.

3. In-depth analytics for Optimized Strategies

Integrating your store with Mailchimp brings your Magento e-commerce and marketing data into a centralized hub. It offers invaluable insights into your marketing effort’s return on investment (ROI). With this knowledge, you can fine-tune your Magento marketing strategy for optimal outcomes.

4. Flexible Pricing Plans

Mailchimp offers a range of pricing plans, ensuring you can kickstart your marketing efforts, even if you're on a tight budget. From a cost-effective free plan to paid options based on the number of contacts you import, Mailchimp ensures you only pay for what you utilize.

5. User-Friendly Interface

Mailchimp's intuitive platform features a user-friendly drag-and-drop email builder, enabling you to craft visually appealing marketing emails without coding expertise. It also provides the tools to design intricate automation sequences. It helps you target customers at various stages of their buying journey.

6. Email Marketing Functionality

Mailchimp stands out for its powerful marketing capabilities. It includes audience segmentation, customer surveys, and behavioral targeting. It also has pre-built email templates and an automation builder. These features empower businesses to create engaging and effective email campaigns.

7. Extensive Support Options

Mailchimp caters to free and paid subscribers with multiple support options. The free plan grants access to an extensive knowledge base. It is complemented by complimentary email support for the initial 30 days. Paid subscribers enjoy additional benefits, including access to the knowledge base, email support, and live chat assistance.

8. Seamless Integrations

With support for over 200 third-party apps and tools, Mailchimp ensures seamless integration with various software solutions. Mailchimp helps you effortlessly connect with Zapier, Quickbooks, or social media networks like Instagram and Facebook for email marketing campaigns.

9. Round-the-clock Support

Mailchimp offers a friendly support team for paid account users 24 hours a day, 7 days a week. It ensures assistance is readily accessible whenever needed. This level of support enhances the user experience and ensures the smooth operation of your email marketing campaigns.

Mailchimp's 5 Key Features

1. Customer Communication

Mailchimp offers crucial automation tools that enable continuous communication with your customers. These automated emails deploy based on your predetermined criteria, ensuring your messaging reaches the right audience at the right time. With the Customer Journey Builder, you can further automate your customers' experiences. It helps deliver relevant content based on behaviors and interactions.

2. Audience Growth

By leveraging Mailchimp's Facebook and Instagram retargeting ads, you can reconnect with site visitors on social media platforms. These ads serve as gentle reminders of your products, enhancing brand recall and potentially leading to conversions. Mailchimp simplifies creating and publishing on-brand, making it an effective tool for driving website traffic.

3. Personalized Recommendations and Cart Recovery

Mailchimp's built-in product recommendation feature analyzes your customers' purchase history, allowing you to generate personalized product suggestions. The platform also offers abandoned cart emails.

It automatically reaches out to individuals who left your store without completing a purchase. The purchase likelihood tool studies patterns in customer behavior to help you understand their probability of making future purchases. By focusing your efforts on high-conversion customers, you can optimize your marketing strategies and budgets effectively.

4. Customer Relationship Management (CRM)

Mailchimp's Marketing CRM tool helps build and manage customer relationships. Organizing your audience into tags and segments allows you to tailor your communication to resonate with specific customer groups. This targeted approach enhances the potential for stronger conversions and repeat purchases.

5. Campaign Tracking

Mailchimp provides a centralized platform for tracking all your marketing campaigns, encompassing emails, automation, social ads, and more. Real-time statistics offer instant insights, allowing you to identify what's working and how to allocate your marketing budget. Benchmarks appear in your email reports, providing valuable feedback to fine-tune your strategies for better results.

Important Considerations Before Integrating Mailchimp with Magento

  1. Technical Expertise: The integration of Mailchimp with Magento is an advanced feature that involves editing Magento's root directory. It is advisable to seek assistance from your Magento expert or developer to ensure a smooth integration process.

  2. Backup Your Data: Before installing this integration, it is essential to back up your server files and database. It is recommended to initially install on a test server to mitigate any potential issues.

  3. Compatibility with Magento Versions: Mailchimp for Magento is compatible with various versions of Magento, including CE (Community Edition) versions 1.7.x, 1.8.x, and 1.9.x. It also includes CE 2.3.x and EE (Enterprise Edition) versions 1.10.x to 1.14.x and EE 2.3.x. Ensure that your Magento version aligns with Mailchimp's compatibility requirements.

  4. Automation Compatibility: It's important to note that Mailchimp's Abandoned Cart automation is compatible with Mailchimp for Magento version 1.06 or later. Meanwhile, the Order Notifications automation requires Mailchimp for Magento version 1.1.5 or later. If you opt for the Order Notifications automation, disable Sales Emails in Magento to prevent duplicate customer emails.

  5. Mandrill Integration: If you wish to use Mandrill for Magento, version 1.1.1 or later of Mailchimp for Magento is required. Ensure you have this version or later installed or updated.

  6. Adobe Commerce Compatibility: Mailchimp for Adobe Commerce does not support custom, bundled, grouped products or gift card product types.

Adobe Commerce Platform Compatibility with Mailchimp

  • Adobe Commerce (cloud): Compatible with versions 2.4 (current) and 2.3 (obsolete).
  • Adobe Commerce (on-premises): Compatible with versions 2.4 (current), 2.1 (obsolete), 2.2 (obsolete), and 2.3 (obsolete).
  • Magento Open Source: Compatible with versions 2.4 (current), 2.1 (obsolete), 2.2 (obsolete), and 2.3 (obsolete).

Steps to Install Mailchimp for Magento

1. Access and Download Mailchimp for Magento.

  1. Navigate to the Mailchimp for Adobe Commerce page.

  2. Access the free Mailchimp for Magento 2 extension.

  3. Choose the version that matches your Magento installation from the Magento version drop-down menu.

Selecting Magento version for Mailchimp integration download

  1. Click Add to Cart.

  2. Proceed to Checkout.

  3. Enter your Ebizmarts account login credentials and click Login.

Logging in to download Mailchimp for Magento extension

  1. Enter billing and payment information (no actual charges will be made).

  2. Click Place Order.

Finalizing order for Mailchimp Magento 2 extension

2. Configuration and Connection

  1. In your Magento Admin Panel, locate and click on Mailchimp > Configuration.

Accessing Mailchimp configuration settings in Magento

  1. Go to the Mailchimp General Configuration section.

  2. Enter your Mailchimp API key in the API key list (global) field.

  3. Click Save Config.

  4. Go to Admin Panel > Mailchimp > Mailchimp Stores to create a new Mailchimp store.

Setting up a new Mailchimp store within Magento

  1. In the General section, click the drop-down menu to choose your API key and the Mailchimp audience you want to sync.

  2. Input your other store details and contact information in the Address section and click Save.

  3. In Admin > Mailchimp > Configuration, Go to the Default Config drop-down menu and choose the Adobe Commerce store you want to connect to your new Mailchimp store.

Selecting default configuration for Mailchimp in Magento

  1. Confirm the changes to your Mailchimp store and click OK.

  2. Click the API Key (store view) drop-down menu and choose the API key you added for your Mailchimp store.

  3. Click Save Config.

Steps to Disconnect Mailchimp from Magento

  1. Navigate to your Magento Admin Panel.

  2. Click Mailchimp > Mailchimp stores.

How to find Mailchimp stores option in Magento for disconnection

  1. Click Edit next to the Mailchimp store that you want to disconnect.

  2. Click Delete.

  3. In the confirmation pop-up modal, click OK.

Confirming the disconnection of Mailchimp from Magento

Best Practices for Integrating Mailchimp with Magento

  1. Plan Your Email Campaigns: Outline your email marketing strategy before integrating. Define your target audience, message, and goals. A well-thought-out plan ensures the effective use of Mailchimp's features.

  2. Segment Your Audience: Leverage Mailchimp's audience segmentation capabilities to send personalized content. Tailor messages based on customer behavior, preferences, and purchase history for higher engagement.

  3. Utilize E-commerce Features: Activate Mailchimp's e-commerce features to track purchases and customer behavior. Use this data to refine your marketing efforts and optimize product recommendations.

  4. Engage Abandoned Cart Automation: Enable the abandoned cart automation to recover potentially lost sales. Craft compelling abandoned cart emails to entice customers back to their carts.

  5. Regularly Update Content: Keep your email content fresh and engaging. Use Mailchimp's user-friendly drag-and-drop email builder to create visually appealing emails. Maintain consistency in your branding.

  6. Monitor Campaign Performance: Regularly review campaign metrics provided by Mailchimp. Analyze open rates, click-through rates, and conversions to assess the effectiveness of your campaigns.

  7. A/B Testing: Experiment with A/B testing to fine-tune your email campaigns. Test different subject lines, and content and send times to determine what resonates best with your audience.

  8. Compliance with GDPR: Ensure compliance with GDPR when handling customer data. Mailchimp provides tools for managing subscriber consent and data protection.

  9. Integrate Other Tools: Explore integrations with third-party apps and tools to enhance your marketing efforts. Connect Mailchimp with platforms like Shopify, Instagram, and more for extended reach.

  10. Customer Support: Take advantage of Mailchimp's support options, especially if you encounter issues or have questions. Their support team can assist you 24/7, ensuring a smooth email marketing experience.


1. How does Mailchimp help in tracking purchases for my Magento store?

Mailchimp's e-commerce tools seamlessly track purchases, providing valuable insights into your campaign ROI. The platform centralizes data, allowing you to monitor and analyze order information effortlessly, complemented by reliable Magento hosting.

2. Can Mailchimp be integrated with other e-commerce platforms like Shopify or Wix?

Yes, Mailchimp supports integrations with various platforms, including Shopify and Wix. It ensures your marketing automation, newsletters, and product recommendations reach a broader audience across e-commerce sites.

3. What are the benefits of using Mailchimp's abandoned cart emails for my Magento store?

You can recover potentially lost sales by enabling Mailchimp's abandoned cart automation. Craft compelling cart emails that entice customers to complete their orders. It helps you optimize your chances of converting abandoned carts into successful purchases.

4. How can Mailchimp assist in segmenting my audience for targeted marketing?

Mailchimp's segmentation capabilities allow you to categorize customer data based on purchase history, preferences, and behavior. It ensures your messages are personalized and resonate effectively with specific customer groups.

5. Is Mailchimp GDPR compliant when handling customer data for my Magento store?

Yes, Mailchimp provides tools for managing subscriber consent and data protection, ensuring compliance with GDPR. Your customer information is handled securely and per privacy standards.

6. What support options does Mailchimp offer for its Magento integration users?

Mailchimp caters to both free and paid subscribers with multiple support options. The free plan includes access to an extensive knowledge base. It is complemented by complimentary email support for the initial 30 days. Paid subscribers enjoy additional benefits, including access to the knowledge base, email support, and live chat assistance.

7. Can Mailchimp's e-commerce features be customized to align with my Magento store's branding?

Yes, Mailchimp allows you to create or modify merge fields, ensuring Magento-specific information is accurately sent to Mailchimp. This customization extends to branding, enabling consistency in your email campaigns. It also aligns them with your store's logo and messaging style.


Magento Mailchimp Integration streamlines the creation of targeted email campaigns. It enhances customer engagement and boosts conversions by leveraging Mailchimp's powerful features. This tutorial discussed key features of Mailchimp and steps to install and disconnect Mailchimp from Magento. Explore Magento server hosting solutions to optimize the performance and reliability of your integrated Magento Mailchimp setup.

Maria Ajnawala
Maria Ajnawala
Technical Writer

Maria has over five years of expertise in content marketing, specialising in Magento insights and industry trends. She excels in creating engaging content that resonates within the Magento community.

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