Archives For Raphael Thiel

Better search engine ranking with HTTPS and Varnish

HTTPS is becoming more important every day. Last year Google started ranking HTTPS websites higher than HTTP only websites. Serving your websites over HTTPS instead of HTTP also gives your customers a feeling of security and trustworthiness. You can read more about why Google is ranking HTTPS websites higher here: https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html

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What is CloudPanel?

CloudPanel is a control panel to manage your server. It supports newest technologies ( NGINX, php-fpm, HHVM, redis cache, Varnish, Memcache and many more!  ). Now you can easily manage domains, databases, ftp / ssh users, cron jobs and backups via a clean and light interface.

This CloudPanel works as bridge between your server management and the cloud provider like AWS.

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As Magento owner, developer, or sysadmin you maybe know some performance bottlenecks and how to tweak your server for getting better performance. In this article, we from the Magento hosting service MGT-Commerce like to show you the benefits of using HHVM for Magento.

Magento needs a lot hardware recourse to perform well. Even if you have installed some additional third party extension, a large product catalog with many SKU´s or a higher traffic you reach the limits. Of course you can scale up your system by setting up a multi server environment, but this is expensive and takes a lot knowledge about how to configure every detail correct.

Facebook has developed HHVM from very similar reasons, more performance by using less hardware infrastructure. Instead of executing PHP code in high-level bytecode, HHVM translates the PHP code into x64 machine code which is around 40-50% faster!

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We from MGT-Commerce know as a fact that a slow Magento shop destroys the shopping experience for your customers.
Further issues are bad search engine results and lower conversion rates. But there is a solution to prevent these causes of lost revenue. One of many cloud benefits is the solid performance of Magento businesses.

In this article, we like to answer the question of why you should take a Varnish Cache for your Magento Shop. And here you find out more ways how to increase Magento website speed.

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E-commerce has become one of the best ways to sell products today. The Magento application is one of the biggest shopping platforms. In this checklist we like to show you how to become individual and more successful. Your competitors are not sleeping and a good communication between your Magento shop and the visitors decides about the success. The checklist will help you on how to convert a visitor into a shopper and how to make your business more profitable. Often there are only small changes needed to reach the goal, because you have done a lot of tuning before.

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email tracking for magentoYou send newsletters to your customers, but how many customers click on them to visit your Magento shop? Next questions should be:

  • If they click what happens in the next step?
  • Does a text mail work better than a html mail?
  • What is the bounce rate?
  • Does the message in your mail creates a conversion?
  • What are the transactions on your site?

In the following tutorial we like to give you an overview how you can use Google Analytics, to track your ads, mails and many more. Get full control on your marketing activities and get more conversions, optimize your content by facts.

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The following list with common Magento seo issues is for all shop owners to prove there stores. If you launch a new store this checklist will help you to configure most basic SEO settings for Magento.

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Summary

The configuration of an e-commerce shop like a Magento shop is essential, because we live in a world where every millisecond counts and we need this to be proved on every traffic peak. The customers/consumers have become increasingly impatient and if your shop has a slow response time it has a negative effect on your conversion rate. As an online merchant you need to make sure that your Magento shop can grow by changing the server and e-commerce configuration quickly if your business need this.

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Trust has always been one of the most important factors in the customer´s purchase decision process. That principle applies not only for retail stores.

This raises the question about which is the adequate resource to get the trust of a customer and which criteria the merchant should pay attention to.

Even as the e-commerce was still in its infancy, it was clear that this issue needs to be solved.

But how can customers detect the difference between a „bad shop“ and a professional merchant? And why gets amazon a pole position in e-commerce?

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Background check for on-page SEO optimization:

Google explained in a 10-minute video, the most important SEO strategies for startups.We thought, that it is a nice idea to share this information, because a lot of these tips are very useful for Magento shop owners.

Search engine optimization is important for startups and specially for e-commerce. We know about the problematic having not enough time and resources to revamp a Magento shop and optimize the SEO. Therefor the new video from Google comes just in the right moment: In under 10 minutes the google employee „Maile Ohye“ explains the most important tips and tricks for SEO.

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