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What is Ecommerce Web Hosting?

What is Ecommerce Web Hosting?

Magento Hosting

An ecommerce website allows you to market your products online.

To get the site available to customers, you will require ecommerce hosting.

It hosts the website for clients and ensures your site is running optimally.

We look at what is ecommerce web hosting and which hosting option suits your business.

Best Magento Hosting now

What is Google Ads Conversion Tracking?

Customer Notification Options

Balancing Transparency with User Experience

Format 1 1

One-Line Notification

Minimal display with tracking info link

Single line display
Info link included
Minimal intrusion
Best For

Streamlined checkout flow

Format 2 2

Two-Line Notification

Extended display with tracking info link

Two line display
Info link included
Enhanced transparency
Best For

Building customer trust

Format 3 3

No Notification

Silent tracking mode

No display
No info link
Seamless experience
Caution

Consider compliance requirements

ID

Configuration Location

Magento Admin Panel: Sales > Google API > Conversion Format

Total Options

3 Formats

Input Type

Numeric (1-3)

Impact

Customer-Facing

What is Google Ads Conversion Tracking -

Conversion tracking is a powerful tool in Google Ads. It lets you identify the performance of your Magento ad campaign for future optimization.

Conversion tracking provides key insights into users' actions after viewing or clicking an ad.

Customer actions include:

  • Purchasing a product
  • signing up for your newsletter
  • Contacting your business
  • Downloading your app

Why Set Up Magento 2 Google Adwords Conversion Tracking?

Element 4 Test

Conversion Value Tracking Comparison

Choose the right value strategy for accurate ROI measurement

Recommended

Dynamic Value Type

Actual Order Amount

How It Works

Tracks real-time conversion values based on actual order amounts, providing precise ROI data for each transaction.

Key Benefits

  • ✓ Accurate ROI calculations for varied pricing
  • ✓ Enables Target ROAS bidding strategies
  • ✓ Sophisticated bid optimization
  • ✓ Reflects true revenue generation

Best For

E-commerce stores with diverse product catalogs and varied price points

Constant Value Type

Fixed Specified Value

How It Works

Assigns a fixed monetary value to all conversions regardless of actual purchase amount.

Characteristics

  • • Uniform conversion valuation
  • • Simplified tracking and analysis
  • • May distort ROI calculations
  • • Manual value specification required

Best For

Subscription services or single-product stores with uniform pricing

KEY INSIGHT

Configuration Impact on Campaign Performance

Your choice between Dynamic and Constant value types directly influences Google Ads' automated bidding strategies and budget allocation. Dynamic tracking enables advanced features like Target ROAS, providing granular control over campaign optimization based on actual revenue data. This setting works in conjunction with your conversion tracking tag to determine what financial data is passed with each conversion event.

DYNAMIC Configuration

Automatically pulls actual order total from each transaction

CONSTANT Configuration

Requires entering a specific fixed value for all conversions

Set Up Magento 2 Google Adwords - Benefits of Google Adwords

Benefits of Conversion Tracking for Magento store:

  • Measure SEO results - See data on conversions for your campaigns, ad clicks, and keywords.
  • Learn which marketing channels drive customer engagement.
  • Analyze data to increase user engagement in your store.
  • Lower Your Customer Acquisition Cost (CAC).
  • Improve ROI on PPC ad campaigns.

How to Configure Google Adwords Conversion Tracking in Magento 2?

1
10 SUB-STEPS

Create a Conversion Action

Set up your conversion tracking in Google Ads account with detailed parameters and business goals.

Sign in to your Google Ads account
Navigate to Tools and Settings menu
Select Conversions under Measurement
Click the plus button for new conversion
Choose Website as conversion source
Define conversion name and category
Set conversion value parameters
Configure count and window settings
Review attribution model options
Click Create and Continue to proceed
2
4 SUB-STEPS

Get Your Conversion Tag

Generate and retrieve the conversion tracking code to bridge Google Ads with your Magento store.

Log in to your Google Ads account again
Navigate to Tools - Measurement - Conversions
Select your conversion and choose Tag setup
Choose installation method and click Done
3
7+ CONFIGURATION FIELDS

Configure Your Store

Navigate to Magento Admin Panel and configure Google API settings with your conversion parameters.

Navigate to: Admin Panel - Stores - Settings - Configuration - Sales - Google API

Conversion ID Language Format Color Label Value Type GTM Container ID

Format Options: 1-line, 2-line, or no notification
Value Type: Dynamic (order amount) or Constant value

4
2 STATUS OPTIONS

Verify the Configuration

Check tracking status in Google Ads Conversions dashboard to ensure proper implementation.

No recent conversions: Initial setup status, tracking is active but awaiting first conversion
Recording conversions: Success! Tracking is working and conversions are being captured

Pro Tip: Use Google Tag Assistant or Tag Manager Preview mode to test your implementation before going live.

Step 1. Create a conversion action

  1. Sign in to your Google Ads account. Go to Tools > Conversions.
  2. Click + Conversion.
  3. Choose the Magento website.
  4. Pick a category for the action you want to track. Enter a name for the conversion. Then, click Done.
  5. Set the Value if applicable or leave it blank.
  6. Set the Conversion window and settings to determine how long the conversions are to be tracked.
  7. Set the View-through conversion window.
  8. Set Reporting Category to Yes or No.
  9. Pick the Attribution model.
  10. Click Create and Continue to complete the conversion.

Step 2. Get your conversion tag

  1. Log in to Google Ads. Go to Tools > Conversions > Tag setup.
  2. Under Install your tag, choose to count conversions on Page load.
  3. To choose how you want to manage your ecommerce AdWords tag, do one of the following:
AdWords tags
If you plan to add the script to your store yourself, choose to Save instructions and tag.
If you plan to have someone else add the script to your store, choose Email instructions and tag.

Example: If you’re using Google Tag Manager (GTM) for Magento 2 then choose to Save instructions and tag.

  1. Click Done to complete.

7 Data-Proven Strategies to Transform Your Campaigns

Turn low-converting campaigns into ROI winners with these optimization tactics

LANDING PAGE

Custom Landing Pages

Match your ad intent perfectly to ensure message consistency from click to conversion

1
Reduce bounce rates instantly
DESIGN

Visual Trust Building

Professional design creates immediate trust and increases conversion confidence

2
Build credibility in seconds
PERFORMANCE

Speed Performance

Fast-loading pages prevent abandonment, especially critical for mobile users

3
Every second counts
VISUALS

Product Presentation

Quality product images convey value and drive confident purchase decisions

4
Show value visually
PRICING

Value Communication

Clear, transparent pricing reduces friction in the decision-making process

5
Remove price anxiety
ACTION

CTA Visibility

Stand-out CTAs guide visitors toward desired actions and boost conversions

6
Guide action clearly
TARGETING

Audience Precision

Better targeting ensures ads reach genuinely interested prospects

7
Quality over quantity

KEY INSIGHT: Campaigns with many clicks but few conversions signal either poor ad targeting or website issues. These optimizations address both root causes systematically.

Step 3. Configure your store

  1. Visit Admin Panel > Stores > Settings > Configuration.

  2. On the left panel, under Sales, select Google API.

  3. Open the Google Adwords section and do the following:

Configure your Magento store

  • Set Enable to Yes.
  • Enter the Conversion ID from your Google AdWords script.
  • Choose the Conversion Language that is identified in your Google AdWords script.
  • Fill the number in the Conversion Format that is to be used for the Google Sites Stat notification.
Conversion Format Number
1 Displays a one-line notification with a link to more information about Google tracking.
2 Displays a two-line notification with a link to more information about Google tracking.
3 Displays no customer notification.
  • Enter the hexadecimal code of the Conversion Color you want to use for the notification label.
  • In the Conversion Label field, fill the encrypted text from your Google AdWords script.
  • Set Conversion Value Type to one of the following:
Conversion Value Type
Dynamic Determines that a conversion has occurred based on the dynamic Order Amount value.
Constant Determines that a conversion has occurred based on a specific value entered.

For a Constant conversion value type, enter a specific value for the Order Amount.

  • Click on Save Config to complete.

Step 4. Verify the configuration

Open Conversions in Google Ads. Ensure the tracking status of your conversion action is No recent conversions or Recording conversions.

EndNote

Campaigns receiving many clicks and few conversions represent a low return on investment (ROI).

For such a case, there are two main reasons, a poorly managed ad campaign or a poor website.

The following tips will help you increase your conversions rate:

  • Create custom landing pages that match your ad intent
  • Optimize your landing page for conversions
    • Design
    • Page load time
    • Product Images
    • Price
  • Make sure your CTAs stand out on your landing page
  • Analyse and refine your target audience

Get more such Magento SEO Marketing Tips to Increase Website Traffic.

Nikita S.
Nikita S.
Lead Technical Writer

As a lead technical writer, Nikita S. is experienced in crafting well-researched articles that simplify complex information and promote technical communication. She has expertise in cloud computing and holds a specialization in SEO and digital marketing.

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