How to Configure Follow Up Email Magento 2 Extension

How to Configure Follow Up Email Magento 2 Extension

Are you ready to enhance customer engagement in your Magento store? The Follow Up Email Magento 2 Extension is an essential tool. It automates personalized communication and allows for targeted messaging based on customer actions. It enhances your marketing effectiveness and boosts sales.

This tutorial will cover how to configure the Follow-Up Email Magento 2 Extension for your Magento store.

Key Takeaways

  • Learn how to install the Follow-Up Email Magento 2 Extension.

  • Discover the steps to configure email settings for your Magento store.

  • Understand how to create personalized email templates.

  • Find out how to set up automated email triggers based on customer actions.

  • Get tips on optimizing your email campaigns for better engagement.

  • Explore best practices for using follow-up emails to boost sales.

What is Magento 2 Follow Up Email

Understanding Magento 2 Follow Up Email

Magento 2 Follow-Up Email is a powerful tool for e-commerce businesses. It helps engage with customers and boost sales.

Follow-up emails are sent after specific actions or events. These events include abandoned carts, purchases, or newsletter signups. These emails help maintain customer relationships and encourage further interactions.

Magento 2 provides built-in email templates. However, many merchants opt for custom email extensions to enhance functionality and personalization. These extensions allow you to create tailored email campaigns. The campaigns are based on customer behavior and preferences.

One common use case is the abandoned cart email. When a customer adds items to their cart but needs to complete the purchase, a follow-up email is sent. This email reminds them of the pending items and may include a coupon code to incentivize the sale. This strategy can significantly increase conversion rates.

Other types of follow-up emails include order confirmation, shipping updates, and post-purchase reviews. These emails keep customers informed about their orders and build trust in your brand.

Magento 2 follow-up email extensions often provide intuitive interfaces. These interfaces help design and customize email templates. You can set up automated triggers to send emails. These triggers are based on specific conditions, such as the time elapsed since cart abandonment or order status changes.

Features of Follow-up Email For Magento 2

1. Trigger Emails

Send automatic emails based on specific customer actions. Actions include abandoned carts, wishlist additions, or customer registration. This approach helps you reach out to customers at the right time with relevant messages.

2. Customizable Templates

Customize email templates to match your brand's look and feel. The extension offers multiple premade templates for various events. You can modify these to suit your Magento 2 store needs.

3. Advanced Segmentation

Create unlimited rules and conditions to segment your audience and send targeted emails. It ensures that your messages are highly relevant to each recipient. It increases the likelihood of engagement.

4. Email Scheduling

Schedule emails to be sent automatically at different times. It allows you to optimize your email marketing performance. You can also set up email chains to send a series of messages over a specific period.

5. Analytics Integration

Integrate with Google Analytics to measure your email campaign's effectiveness. Track metrics such as open rates, click-through rates, and conversions. These insights help you refine your strategy.

6. Product Recommendations

Send emails suggesting related, upselling, or cross-selling items. Base these suggestions on a customer's purchase history or browsing behavior. This strategy can increase average order value and encourage repeat purchases.

7. Abandoned Checkout Cart Reminders

Quickly send reminder emails to customers who have left items in their shopping cart without completing the purchase. This feature can help recover lost sales and win back customers.

8. Email Blacklist

Create a blacklist to exclude certain email addresses from receiving your marketing messages. It helps maintain a clean and engaged subscriber list.

9. Test Emails

Send test emails to ensure that your templates generate correctly. It ensures that your messages display as intended across different devices and email clients.

9 Steps to Configure Follow up Email Extension

Step 1: Install The Extension

  • Start by installing the Follow-Up Email extension for Magento 2.

  • You can get the extension from the Magento Marketplace or the developer's website.

  • If you need help with installation, the extension provider is always ready to assist you.

Step 2: Access the Configuration

Once installed, navigate to Stores > Configuration > Extensions > Follow Up Email. This path is in your Magento 2 admin panel. It allows you to access the extension's configuration settings.

Step 3: Configure General Settings

Configure Follow up Email Extension: Configure General Settings

In the General section, you can customize various settings such as:

  1. Coupon is Available Only for Email Recipient: Decide if coupons in follow-up emails should be usable by all customers or just the email recipient.

  2. Set Winback Period: Specify the number of days after which a customer is considered inactive. It triggers the "Customer - No Activity" event.

  3. Set Birthday Offset: If you want to send birthday emails before the actual date, set the offset in days here.

  4. Specify the Number of Days to Clean email history: Enable this option to remove old records from the email history table automatically.

  5. Blacklist Email Addresses: Import a CSV file containing email addresses you want to exclude from receiving follow-up emails.

Step 4: Customize Email Templates

Configure Follow up Email Extension: Customize Email Templates

Under the Email Templates section, you can:

  • Set the Sender Name and Sender Email for your follow-up emails.

  • Specify email addresses to receive a copy of every follow-up email sent.

  • Choose the Header/Footer Template for your emails.

Step 5: Set Up Testing

Configure Follow up Email Extension: Set Up Testing

In the Testing section, you can enable Safe Mode. This mode sends all emails to a test email address instead of to customers. It ensures you can review and test your emails before sending them to customers.

Step 6: Create Email Campaigns

Configure Follow up Email Extension: Create Email Campaigns

  • With the extension configured, you can start creating targeted email campaigns. The Magento 2 Follow-Up Email extension enables you to set up automated emails.

  • These emails are based on various customer activities. Activities include abandoned carts, customer registration, or specific product purchases.

Step 7: Set Up Email Triggers

Configure Follow up Email Extension: Set Up Email Triggers

Configure the conditions and triggers for each email campaign. For example, you can set up abandoned cart reminder emails to be sent a specific number of hours after a customer leaves items in their shopping cart.

Step 8: Schedule And Automate Emails

Configure Follow up Email Extension: Schedule And Automate Emails

Use the extension's scheduling and automation features to send emails at optimal times. Create email sequences and establish fully automated emails. These tools help nurture customer relationships and drive sales.

Step 9: Monitor And Optimize

Regularly review your email marketing performance using the extension's reporting features. Track key metrics such as open rates, click-through rates, and conversions. Identify areas for improvement. Use these insights to refine your email marketing strategy and optimize your campaigns for better results.

Troubleshoot Checklist for Follow-up Email

Issue Description Solution
Emails are not being sent automatically The Magento 2 Follow-Up Email extension relies on Magento cron jobs to schedule and send emails. - Check the Magento cron configuration to ensure it is set up properly.
- The correct configuration will allow the extension to send emails automatically based on the defined rules and triggers.
Guest RMA requests The extension allows guest users to manage product returns and exchanges efficiently. - Enable the "Allow guest RMA requests" option in the extension settings.
- This will let guest customers initiate return or exchange requests without needing to create an account.
- It improves the overall customer experience and increases customer satisfaction.
Can't use an email template in the rule The available email templates in the "Schedule" section are filtered based on the selected "Start Event" in the rule. - Ensure that you have created custom email templates for the specific start event you are configuring in the rule.
- If the desired template is not available, create a new template using the default Follow-Up template for the relevant start event.
- This will make the template visible and usable in the rule configuration.


1. What is the Follow Up Email Magento 2 Extension?

The Follow Up Email Magento 2 Extension is a tool. It allows you to send targeted email campaigns to your customers. These campaigns are based on their activities in your Magento store.

2. How can I configure the Follow-Up Email Extension for Magento 2?

To configure the Follow-Up Email Extension for Magento 2, you need to first install the extension in your Magento store. After installation, you can proceed to set up your email templates. Next, define trigger emails and customize the emails based on your preferences.

3. What are the benefits of using the Follow-Up Email Extension for Magento 2?

The Follow-Up Email Extension helps you increase the number of repeat customers. It improves customer engagement and recovers abandoned shopping carts. Additionally, it boosts sales through targeted email campaigns.

4. Can I send test emails before launching a full email campaign?

Yes, you can send test emails using the Follow-Up Email Extension. It ensures that your email templates are correctly formatted and that the triggers are working as expected.

5. How does the Follow-Up Email Extension for Magento 2 help in customer retention?

The extension allows you to send numerous triggered emails based on customer activities, such as abandoned carts or inactive accounts. The goal is to win back customers and encourage repeat purchases.

6. Can the email templates be customized with the Follow-Up Email Extension?

Yes, you can customize the email templates included in the Follow-Up Email Extension. This customization allows you to match your brand's style and messaging, making your email campaigns more personalized and engaging.

7. Can the Follow-Up Email Extension automatically send emails based on customer triggers?

Yes, the extension can automatically send emails based on customer actions, including making a purchase, abandoning a cart, or signing up for a newsletter. This feature enhances the efficiency of your email marketing efforts.



By configuring the Follow-Up Email Magento 2 Extension, you can enhance the capabilities of your Magento store's marketing strategy. Here is an overview of the insights you have gained from this tutorial:

  • Overview of Features: The Follow Up Email Magento 2 Extension enhances customer engagement. It offers features like triggered emails, customizable templates, and advanced segmentation.

  • Configuration Guide: Detailed steps explain how to install and configure the extension through the Magento admin panel.

  • Operational Usage: Instructions cover creating and scheduling targeted email campaigns. They also explain customizing email content and using automation features.

  • Troubleshooting Common Issues: The guide offers solutions for common problems. These include emails not being sent due to issues with cron job configurations.

Explore Magento hosting services to enhance performance with follow-up email extensions for your store.

Andrea Oriane
Andrea Oriane
Technical Writer

Andrea specializes in creating informative content for Magento. With extensive e-commerce knowledge and understanding of Magento functionalities, she crafts articles for a wide range of audience.

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