15 Reasons to Choose Magento for B2B

15 Reasons to Choose Magento for B2B

Magento B2B companies are embracing e-commerce for user-friendly experiences. Magento is a leading name in B2B commerce, catering to unique business needs. It empowers businesses to provide an exceptional online shopping experience. This article explores the 15 benefits that make Magento an excellent B2B solution for your business.

Key Takeaways

  • Explore how Magento B2B transforms your online business by providing a comprehensive solution.

  • Understand how Magento simplifies the ordering process with features like direct SKU entry, requisition lists, etc.

  • Discover how purchase orders can help your business track and control spending.

  • Explore the benefits of advanced analytics for customer segmentation.

  • Learn how Magento offers various payment choices and shipping methods.

  • Understand the significance of quote management and shared catalogs to meet the specific needs of your B2B customers.

15 Reasons to Choose Magento B2B

1. Comprehensive B2B platform

Magento's comprehensive B2B platform displaying integration options

Magento provides a comprehensive solution for your online store. It allows you to offer multiple brands through channel partners and key accounts. It can be integrated with your ERP or CRM systems with an easy setup process, including:

  • Marketplaces like Amazon and Alibaba.
  • Enterprise resource planning (ERP) systems like NetSuite and SAP.
  • Customer relationship management (CRM) and sales systems like Zoho and Pipedrive.
  • Business intelligence systems like Tableau and Looker.
  • Marketing automation platforms like HubSpot and ActiveCampaign.

It enhances efficiency by providing a consistent brand experience to your B2B and B2C customers across multiple brands and geographies.

2. Purchase orders to manage and monitor workflow

Purchase orders serve as a means for companies to manage and monitor their orders. It helps prevent the potential for fraudulent purchases. This functionality applies to both Magento Commerce and Magento Open Source platforms.

Authorized company accounts can initiate, modify, or delete purchase orders. However, some users might require several approval stages to gain the same level of access. It follows different workflows for online and offline payment methods. It means that the processes for handling orders may vary depending on the payment method chosen.

3. B2B payment and shipping methods

Variety of payment and shipping methods offered by Magento B2B

Magento provides a range of payment choices, such as cash on delivery, credit cards, and PayPal. It allows buyers to use their credit balances, enhancing trust in your business relationships. It simplifies the checkout process and instills confidence in customers. This variety of payment choices not only enhances the overall shopping experience but also contributes to the establishment of solid relationships with your customers.

You can conveniently store payment and purchase records and assign credit limits to trusted buyers. Buyers can choose the Payment on account option during checkout and pay conveniently. Magento's payment settings permit you to enable or disable the following features:

  • Payment with credit.
  • Viewing stored cards.
  • Access to stored accounts

Magento lets you display conversions, track your funds, monitor chargebacks, and reconcile accounts. It lets you manage unlimited payments across multiple storefronts. It also offers a selection of B2B shipping methods, including courier services, in-store pickup, and free shipping. You can enable or disable these shipping options based on your preferences.

4. Custom user roles and permissions

Custom user roles and permissions play a pivotal role in simplifying B2B purchases. This feature allows customers to tailor their experience by configuring various user roles and permissions. Customers can have multiple accounts with distinct shipping, payment, and contact details. It helps determine the user roles and permission levels. It also enables customers to create sub-accounts for organizing purchases, orders, quotes, credits, and negotiations.

The company grid in Magento displays B2B customers without grouping them by status. Merchants can create accounts in the admin area and assign roles, such as assistant buyers. It helps customers mirror their business structure for better organization.

5. Quick order for faster checkout

Quick order system by Magento for efficient B2B checkout

Magento facilitates speedy and convenient ordering through various methods:

1. Direct SKU Entry

With Magento, buyers can enter the Stock Keeping Units (SKUs) of the products they want to purchase directly into the system. This feature is incredibly efficient because it allows customers to skip the traditional browsing process and quickly add specific items to their cart. It is especially useful for customers who want to place orders swiftly.

2. Requisition Lists

Requisition lists are like pre-made shopping lists. Users can create lists of frequently purchased items, such as office supplies or commonly used products. When reordering, they can simply select the entire requisition list, making purchase of stock of essential items easy. Companies can make multiple lists and group them by categories, such as team, campaign, or vendor. It even allows guest shoppers to create a requisition list.

3. Order Duplication

Magento makes it easy for customers to duplicate their previous orders. It is handy for businesses that regularly order the same set of products. Instead of manually adding each item to the cart again, you can duplicate the entire order with a few clicks.

4. Bulk Orders

Magento offers the option to create bulk orders for businesses that order large quantities of products. This feature simplifies selecting and ordering a high volume of items, ensuring businesses can efficiently meet their demand.

5. Discount Calculations

The platform automatically calculates applicable discounts during checkout. It ensures that customers receive accurate pricing and helps businesses maintain transparency in their pricing strategies. It also eliminates the need for manual calculations, reducing the potential for errors.

6. Price negotiations and request for quote

Magento Commerce empowers authorized buyers to request quotes, displaying all related communications in the quotes grid. On the quote management dashboard, you can access the quote history and records in Magento B2B. This dashboard offers features like:

  • Saving views.
  • Custom grid layouts.
  • Applying filters to the quotes list.
  • Exporting data in CSV format.

Administrators should use the roles and permissions section to adjust quote configuration options.

Authorized company buyers can add items to their online store carts and request quotes, initiating a negotiation process. You can also modify quotes, follow up, set expiration dates, add products, and adjust quantities. If a quote remains open, it can be declined as needed.

7. Advanced analytics to segment customers

Magento's dashboard highlighting advanced customer segmentation features

The Advanced Reporting feature in Magento Commerce and Magento Open Source is valuable for analyzing sales data. It offers a dedicated dashboard for monitoring orders, customers, and products. To utilize this feature effectively, it is essential to ensure that your website meets specific technical requirements in the following areas:

  • Domain security.
  • Magento configuration.
  • Web hosting.
  • Server configuration.

With the Advanced Reporting feature, you can conduct customer segmentation and customize experiences based on browsing behavior or purchase history. It also allows you to segment customers based on criteria such as:

  • The specific products viewed
  • Products present in the cart
  • The total value of items in the cart
  • The number of items in the cart.

This functionality enhances your ability to tailor your marketing strategies and improve customer engagement.

8. Customized pricing through shared catalog

Magento B2B's shared catalog feature helps you establish custom pricing. You can set custom prices for individuals, companies, or customer types. It assigns product prices, discounts, and catalogs to buyers across multiple Magento storefronts.

Access your quote management area to configure pricing rules and categorize customers based on their pricing tiers. Within Adobe Commerce's shared customer catalogs dashboard, you can add or remove catalogs and make necessary adjustments to pricing and structure.

9. Self-service portals for account management

The self-service portal significantly enhances your Magento store. It empowers customers to establish and manage their accounts within your platform independently.

This portal offers company administrators a streamlined means of overseeing various critical aspects. It includes managing buyer access to company credit cards, order histories, invoices, and the fine-grained control of user authorization levels. It also enhances the efficiency of your e-commerce, resulting in a more customer-centric shopping environment.

10. Enhanced inventory management

Magento's system showing effective stock level management tools

Magento offers improved inventory management features that help businesses effectively manage their stock. With Magento's platform, store owners and developers can easily track inventory levels, set up automated alerts for low stock, and manage product variants efficiently.

It ensures that B2B businesses always have accurate information about their available stock, minimizing the risk of overselling or running out of popular products. It also allows businesses to optimize their supply chain and streamline order fulfillment processes. By utilizing this feature, businesses can ensure they always have products in stock to meet customer demand and maximize sales.

11. Mobile-friendly design for B2B

Responsive Magento B2B website interface on multiple devices

A responsive and mobile-friendly ecommerce site is crucial for a unique shopping experience. Its primary role is facilitating a unique and seamless shopping experience for customers. Adapting effortlessly to various screen sizes and devices ensures that the shopping process remains smooth and hassle-free. It leads to increased customer satisfaction and retention, which are vital for the success of any B2B enterprise.

Magento's B2B e-commerce solution empowers businesses with websites that are both responsive and intuitively designed. It enables buyers to place orders from any device and at any time effortlessly. Magento places a significant emphasis on mobile-first design. It includes providing optimized navigation and user-friendly interfaces. It saves time and ensures fast page loading for a seamless user experience.

12. Content staging for products and services

Content staging is a built-in feature in Magento designed for managing and previewing content updates before they go live. Its primary purpose is to ensure a consistent and error-free presentation of your products and services.

In Magento, dynamic product pages are responsible for displaying customized product information. This customization is based on customer groups or their browsing behavior.

It lets you easily create, preview, and schedule various content updates. It also allows you to generate multiple versions of content for future use.

The system automatically reverts to the previous version when a scheduled content change expires. You can schedule content staging for products, categories, price rules, CMS pages or blocks, and widgets.

13. Technical Support

Magento's technical support team assisting a client

The Magento technical support team plays a crucial role in ensuring the seamless operation of your website. Their primary objective is to provide comprehensive maintenance services to guarantee the continuous functionality of your online platform. The support ensures continuous functionality, addressing server overload, shopping cart problems, error messages, troubleshooting, and product integration.

The highly skilled team works around the clock, allowing you to focus on sales. They help you receive timely updates, security enhancements, and extensions to keep your Magento B2B e-commerce site up to date-and performing well.

14. Rule-based product relations for personalized shopping

Rule-based product relations allow businesses to create specific rules. It shows how products are related and displayed on their website. With this feature, you can establish relationships between products, such as suggesting complementary items or upselling related products.

It helps customers make additional purchases and increases the average order value. Setting up these rules allows you to provide a more personalized shopping experience for your B2B buyers.

It is an effective tool for improving cross-selling and enhancing your overall ecommerce strategy. Businesses using Magento B2B can leverage this feature to drive more revenue and maximize their online sales potential.

15. Security features

Security protocols and features implemented in Magento B2B

Magento prioritizes security and offers key features, such as:

  • Two-factor authentication (2FA) for enhanced login security.
  • Hashing algorithms, such as SHA-256, in its password management.
  • Strong encryption methods to protect data in transit and at rest.
  • Default Escaped data to prevent Cross-site scripting (XSS) attacks.
  • X-Frame-Options HTTP request header to safeguard your store from clickjacking attacks.
  • Use of non-default Admin URL to prevent large-scale automated attacks on your Magento site.
  • Regularly issued security patches to address vulnerabilities.
  • PCI compliance to meet industry standards for payment security.

Managed Magento Hosting offers enhanced security features to protect your online store from attacks.


1. What is Magento B2B, and how does it benefit ecommerce businesses?

Magento B2B is a specialized platform within Adobe Commerce designed for B2B sales.

It offers essential key features to streamline B2B transactions. It enables efficient management of orders, pricing policies, shipping, and payment methods. Its features are tailored to support the specific needs of B2B sales, ensuring a smoother and more effective process for businesses in this sector.

2. Can I set specific price rules using the Magento 2 platform?

Adobe Commerce allows distinct pricing based on customer groups. You can customize pricing rules for specific customer groups, further enhancing your B2B sales strategies. It also integrates with various payment methods, ensuring a smooth and efficient purchasing experience.

3. Does my company need to be a large-scale enterprise to use Magento Commerce?

Your company's size is not a determining factor for leveraging the B2B features in Magento. These features can be applied through modules in any version of the Magento Marketplace, including Magento 2.

4. What kind of companies should consider buying into this retail solution?

Any company should consider adopting this retail solution if they are engaged in direct-to-consumer (B2C) and bulk trade (B2B) through e-commerce.

The aim is to enhance their e-commerce site's growth and gain improved control over purchase order fulfillment. It can be achieved by exploring the implementation of Magento module-based solutions.

5. Can I respond quickly and effectively using Magneto’s tools during peak sales?

Magneto enables you to respond swiftly to buyer inquiries, ensuring smooth management. It contributes to maintaining high standards of customer experience. It also supports various payment methods to facilitate seamless transactions.


Magento B2B is the ideal solution for businesses looking to optimize their ecommerce operations. Its intuitive features and customizable nature streamline sales processes and improve customer experiences. This blog listed the top 15 reasons Magento B2B is most suitable for your business.

We looked at various essential features and benefits of Magento B2B, including the complete B2B platform, quick order options, purchase order management, quote management, and more.

Ready to optimize your B2B ecommerce solution? Explore Magento hosting to meet the unique needs of your B2B customers.

Maria Ajnawala
Maria Ajnawala
Technical Writer

Maria has over five years of expertise in content marketing, specialising in Magento insights and industry trends. She excels in creating engaging content that resonates within the Magento community.

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