What is Magento? Answers to basic questions about the powerful e-commerce software

Stefan Wieczorek —  September 10, 2020 — Leave a comment

What is Magento?

If you are close to starting your e-commerce business and are researching different software and tools, you have surely heard of Magento.

But before you skip a step and continue to research Magento hosting, make sure you have an idea how to answer the most basic question: What exactly is Magento and which benefits does it bring?

As one of the leading e-commerce platforms implemented by world brands like Coca-Cola or Nike, Magento is a perfect choice for ambitious e-commerce shops.

A reason for this are Magento’s helpful features that are not only suitable for these big companies but for little ones as well.

Therefore, in the following, we like to give you a good overview of the most important basic questions about Magento, including:

Table of Contents

Magento software for e-commerce: What is it?

To get a quick overview, here are the most essential facts about Magento:

  • Magento is an e-commerce software built on open source technology.
  • Magento comes in two versions: Magento Open Source (which is free) or Magento Commerce (which is paid).
  • Magento is for companies of all sizes: e-commerce beginners as well as big players.
  • Magento is easy to use, user-friendly and versatile.
  • Magento is designed for people with no technical or development background.
  • Since its release in 2008 Magento continually grows.
  • Nowadays, Magento is the most popular e-commerce platform on the market.
  • Magento is used by over 250.000 merchants worldwide, including Coca-Cola, Nike, HP, and Canon.

Reasons for its global success are Magento’s helpful and unique features benefiting you when creating a fully customizable and SEO optimized e-commerce business.

For building a high-converting webshop, Magento offers you:

Magento feature Examples
marketing and promotion
  • displaying related items, offers, and promotions
  • customizing coupons
  • special pricing
SEO
  • meta tags for products
  • pages for popular search terms
  • pretty URLs
site management
  • catalog management
  • product display management
  • shipping features
  • order management
customer management & customer support
  • creating customers accounts
  • displaying analytics and reports
design
  • adding themes, extensions and plug-ins

Therefore, Magento is not only flexible and extremely scalable but also a mature and robust software with a very large and helpful community.

In short: With Magento for e-commerce, you are wrong

It covers all needs of owners of little shops with only a few products to global brands with 10,000 or more products and complex custom behavior.

MGT-COMMERCE exactly fits your needs as well as we offer:

What Is Magento E-Commerce Software

The e-commerce software Magento gained worldwide popularity, from little shops to big brands, within only 10 years.

How to host Magento? Which hosting type and managed or unmanaged hosting?

Before answering the question of how to host Magento, another question has to be answered: What is Magento hosting?

In general, there are four hosting types you can choose from:

  • shared hosting

  • VPS hosting

  • dedicated hosting

  • cloud hosting

Each type is bringing advantages and disadvantages especially regarding pricing and the use of resources.

With shared hosting, where many websites use the same pool of server resources, it can happen that one site is slowing down all other sites because it monopolized all resources for itself. On the other hand, it is relatively cheap.

Cloud hosting is clearly more expensive but brings you many cloud benefits as well such as:

  • high performance

  • reliability

  • flexibility

  • scalability

  • security

But even though you might pay a bit more than for shared hosting, cloud hosting is very cost-efficient as you only pay for the resources you really use and therefore don’t waste any money on unused resources. 

You also have to choose whether you want managed hosting services or not.
The main benefit of managed Magento hosting is obvious: The hosting provider ensures that your e-commerce shop is available at all times.

Moreover, managed hosting is:

  • time-saving

  • cost-saving

  • risk-reducing


So, for your Magento server hosting, we definitely recommend you to choose a managed hosting plan.You want the best Magento hosting there is?

Get in touch with us, and we will find out the perfect solution for your needs.

How to download Magento and how to install it?

You can download Magento in three different ways depending on the kind of user you are and the way you want to install it.

There is:

  1. an easy installation

  2. an advanced installation

  3. a developer installation


We will introduce each in the following.

Note that, if you choose a managed hosting plan, your hosting provider will take care of the installation and constant maintenance so that you can fully focus only on your business.

1. Easy Magento installation

The easy installation of Magento is meant for users who have their own server and some technical knowledge.

This easy installation goes as follows:

  1. Download Magento (the archives are available in formats .zip, .tar.bz2 and .tar.gz):

  2. Transfer the Magento software archive to your own server and extract it there.

  3. Using the command line:


    • Install the Magento software.

    • Upgrade Magento application and extensions.


For a more detailed description, take a look at the official Magento sites:






2. Advanced Magento installation

The advanced installation of Magento using Composer is meant for highly technical experienced users who:

  • have access to the Magento server
  • want full control over all installed components and
  • want to have the possibility to repackage Magento Open Source with other components.
For the advanced Magento installation follow these steps:

  1. Get the metapackage.
  2. Use the Magento Open Source or Magento Commerce metapackage to create a new Composer project.

  3. Update package dependencies using Composer.
  4. Using the command line:


    • Install the Magento software.

    • Upgrade Magento application and extensions.


To see the whole installation process with all single steps, read the official description on how to install Magento using Composer.

3. Developer Magento installation

This kind of installation if meant for contributing developers which have:

  • the highest professional technical knowledge

  • their own Magento development server

  • in-depth understanding of Composer and GitHub


With their work they:

  • contribute to the Magento codebase

  • file bugs

  • customize the Magento software


Run the developer Magento installation like this:

  1. Clone the Magento GitHub repository.

  2. Update package dependencies using Composer.
  3. Install the Magento software using the command line.
  4. Upgrade the Magento software using Composer and Git commands.
  5. Customize the code.

Find here out complete tutorial for the Magento 2 installation on MGT Development Environment

Additionally, note this useful official overview for contributing developers.

What Is Magento Future Investment

Investing in Magento is investing in your businesses future. Trusting this powerful e-commerce software, combined with a professional and reliable hosting provider, will surely pay off as your Magento shop will grow bigger and bigger.

How much does Magento cost?

Last but not least Magento’s pricing.

Magento Open Source is for free. Costs for Magento Commerce, which is designed for large companies, are starting at 20.000€.
Depending on the hosting plan, prices for managed hosting usually vary between 50€ and 500€ monthly.
Cloud hosting is the most attractive option. As you only pay for what you really use, it saves you a lot of money compared to the other hosting types.

Conclusion: Magento is what you want it to be!

Magento is a powerful e-commerce software that brings you many features for marketing, SEO, site management, and more.

Due to its flexibility of usage, it is suitable for all sizes of businesses, not only for big companies but for small and middle-sized e-commerce shops as well.

If you are convinced and want to enjoy the advantages of Magento, considering the hosting type and the level of management you want is the most important part. 

Choosing between the four hosting types can be difficult. But a professional hosting provider will guide you through these choices and consult you to find out the best solution for you.

At MGT-COMMERCE you get high performance Magento hosting
which is fully managed on Amazon AWS. Our advanced solutions will not only meet but exceed your expectations. Contact us now and find out more!

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