Magento 2 Features: Magento 2 Open Source Features List

Magento 2 Features: Magento 2 Open Source Features List

Magento 2 features improve your online store's functionality and user experience. These include headless commerce, progressive web applications, various payment options, and reporting capabilities. This article will cover the diverse features of Magento 2 Open Source. It will also highlight the abilities and functionalities that can assist you in efficiently building and managing your online store.

Key Takeaways

  • Learn how to manage diverse products, track real-time stock levels, and streamline data management in Magento 2.

  • Explore Magento’s advanced search options, quick-loading pages, and browsing features for seamless product discovery and decision-making.

  • Discover Magento 2 customization options, multi-store management, and performance optimization tools for a tailored online store experience.

  • Learn about simplified one-page checkout, transparent order workflows, and effective order tracking in Magento 2.

  • Explore promotional offers, customer segmentation, and cart abandonment recovery for effective marketing strategies.

  • Discover easy registration, address management, and wishlist creation for an engaging customer experience in Magento 2.

What is Magento 2 Open Source?

Magento 2 Open Source is a free e-commerce platform that provides essential features for building an online store. It includes vital features such as catalog management, marketing tools, inventory management, and B2B functionalities.

With Magento 2 Open Source, you can create a fully functional website with mobile-friendly designs and support for multiple payment gateways. This version also offers flexibility in customization and allows the integration of various extensions to enhance the overall functionality of your online store.

Benefits of Using Magento 2 Features

  1. Open architecture: Magento 2 features an adaptable framework for seamless integration with third-party solutions, facilitating scalable business operations.

  2. Enhanced productivity: The user-friendly Magento admin panel design empowers merchants, saving time and enhancing efficiency in daily tasks.

  3. Quick load time: It efficiently handles high traffic and supports full-page caching, resulting in faster page load times and improved performance.

  4. Secure payment gateways: Magento 2 offers a variety of secure and widely accepted payment gateways, ensuring safe and convenient transactions for users.

  5. High performance: Magento performance improvements are achieved through enhanced indexers, Varnish caching integration, and a performance toolkit for testing and optimization.

  6. Scalability: Magento 2 provides full-page caching and multiple admin user capabilities, enabling efficient order and product management while enhancing performance.

Top 9 Magento 2 Open Source Features

1. Catalog Management

Magento 2's advanced catalog management system showcasing product organization

Magento 2 offers a versatile product catalog management system, facilitating efficient inventory organization to meet customer needs. It includes:

  • Product Grouping: You can group products by attributes like size and color, making it easier for customers to find what they need.

  • Product Tagging and Reviews: It enables customers to tag products and leave product reviews, enhancing product visibility and trust.

  • Scalability: Magento 2 supports unlimited products, ensuring your catalog can grow with your business.

  • Customization: Catalog Management features help you create Magento product attributes and attribute sets to differentiate products effectively.

  • Category Hierarchy: It allows you to establish a structured hierarchy of Magento categories and subcategories for better organization.

  • Product Variety: It helps you manage various product types, including simple, configurable, grouped, virtual, bundled, and downloadable products.

  • Inventory Monitoring: Keep track of stock levels in real time and receive low-stock notifications.

  • Image Management: Magento store owners can upload multiple images for each product, allowing for image galleries and improved product presentation.

  • Customer Feedback: Customers can provide reviews and ratings, building trust and aiding purchase decisions.

  • Enhanced Search: Magento 2’s advanced search options help customers find products quickly.

  • Efficient Data Management: Utilize batch Magento import / export capabilities for streamlined data management.

  • Pricing Flexibility: It offers advanced pricing options such as Special Pricing, Customer Group Pricing, and Tiered Pricing.

  • Inventory Control: Set minimum and maximum product quantities for cart additions, ensuring inventory management aligns with your strategy.

  • Backorder Support: You can seamlessly handle backorders, maintaining efficient Magento inventory management practices.

2. Catalog Browsing

Seamless catalog browsing experience with layered navigation in Magento 2

Magento 2 catalog browsing features help customers discover products, compare options, and make informed purchasing decisions. It includes:

  • Hierarchical Category Structure: Magento 2 offers a well-structured Magento hierarchy of categories. It simplifies product organization and makes it easier for customers to find what they need.

  • Layered Navigation: Customers can narrow their choices with layered navigation, refining product searches based on specific attributes like size, color, and price range.

  • Product Filtering Options: Various filtering options help customers quickly locate products that meet their preferences.

  • Search Bar with Auto-Suggestions: The search bar provides auto-suggestions, aiding customers in finding products faster and reducing search time.

  • Product Sorting: To tailor their search results, customers can sort products based on price, popularity, or relevance.

  • Pagination and Infinite Scroll: Magento Pagination and infinite scroll options accommodate different browsing preferences, offering a seamless experience while exploring your catalog.

  • Breadcrumbs: Magento Breadcrumbs provide clear navigation paths, allowing customers to trace their steps and easily return to previous pages.

  • Product View Formats: Customers can choose list and grid formats to view products, enhancing their browsing experience.

3. Product Browsing

Detailed product browsing interface with high-quality images in Magento 2

Magento 2 Open Source offers a range of features to enhance the product browsing experience for customers. These include:

  • High-Quality Product Images: Display high-resolution Magento product images to showcase your offerings effectively.

  • Thumbnail Views: Thumbnail views offer effortless navigation and quick access to product details.

  • Multiple Product Images: Offer multiple images for each product, enabling comprehensive product examination.

  • Quick View Option: Customers can swiftly preview product details without leaving the current page.

  • Related and Cross-Sell Products: Highlight related and complementary Magento products to encourage additional purchases.

  • Recently Viewed Products: Customers can revisit recently viewed products, aiding their decision-making process.

  • Add to Cart Buttons: Simplify the purchasing process by featuring prominent "Add to Cart" buttons.

  • Wish List and Compare Buttons: Wish list and product comparison functionalities assist customers in decision-making.

  • Social Sharing Options: Customers can easily share products on social media platforms, expanding their online presence effortlessly.

4. Site Management

Magento 2 site management with customizable layout and design options

Magento 2 Open Source provides site management capabilities, enabling ecommerce businesses to control and maintain their online stores effectively.

  • Customization: Customers can easily customize the Magento storefront to match their brand's identity, ensuring a unique user experience.

  • Layout and Design Flexibility: With Magento 2, users can effortlessly modify store layout and Magento design to meet changing needs.

  • Multi-Store Management: Managing multiple online stores becomes straightforward through a unified admin panel in Magento 2.

  • Global Reach: The platform supports the creation of multiple store views with specific language and currency settings, accommodating a global customer base.

  • Integrated CMS: Magento 2 offers an integrated Content Management System (CMS) to facilitate creating and managing content pages, blogs, and static content.

  • User Role Management: Users can define Magento user roles and assign precise permissions, streamlining administrative tasks and enhancing security.

  • Performance Optimization: Performance optimization in Magento 2 includes full-page caching, optimized database queries, and code minification, resulting in faster loading times.

  • Data Backup: Data backup capabilities ensure the safety of stored data and configurations, offering peace of mind.

  • SEO Enhancement: Magento 2 facilitates the creation of SEO-friendly URLs for products, categories, and content pages, enhancing search engine visibility.

  • URL Redirection: Magento URL redirect features help maintain Magento SEO value when updating URLs.

  • Maintenance Mode: During updates or maintenance, users can easily place their Magento 2 store in maintenance mode.

  • CAPTCHA Security: The platform incorporates Google CAPTCHA functionality to strengthen store security and prevent fraudulent login attempts.

5. Order Management

Efficient order management and tracking system in Magento 2

  • Efficient Order Processing: Magento 2 facilitates seamless order creation directly from the admin panel, streamlining the Magento order placement process.

  • Order Editing Flexibility: Users can easily modify Magento existing orders, accommodating changes and adjustments as required.

  • Clear Workflow System: Magento 2 includes a transparent Magento order status and workflow system, enhancing visibility and tracking capabilities.

  • Customer Communication: The platform provides email notifications to inform customers about their order status, ensuring a positive shopping experience.

  • Invoicing and Packing: Magento store owners can generate invoices and packing slips for orders, simplifying the fulfillment process.

  • Order Tracking: Customers can easily track orders from the "My Account" section, promoting order visibility.

  • Returns and Refunds: Handling returns and issuing refunds are made straightforward through Magento 2's order management features like credit memos.

  • Communication Enhancement: Users can add order comments and notes, facilitating effective communication and order-specific information.

  • Data Analytics: Access to order reports and analytics assists businesses in gaining insights and making informed decisions.

  • Historical Order Data: Historical order data is readily accessible, supporting comprehensive order history tracking and analysis.

6. Checkout, Payment and Shipping

Simplified checkout process with diverse payment options in Magento 2

  • Streamlined Checkout Process: Magento 2 offers a one-page checkout option, simplifying and expediting the transaction process for customers.

  • Guest Checkout: Customers can opt for guest checkout, eliminating the need for account creation and promoting convenience.

  • Address Auto-Complete: The platform features address auto-complete functionality, reducing errors and enhancing the accuracy of shipping information.

  • Versatile Shipping and Payment Options: Users can access multiple shipping addresses, Magento payment methods, and shipping options, accommodating diverse customer preferences.

  • Stored Payment Information: The platform can securely store payment information, simplifying future transactions.

  • Real-Time Shipping Rate Calculations: Customers can benefit from real-time shipping rate calculations, ensuring accurate cost estimates.

  • Custom Shipping Restrictions and Rules: Magento store owners can define specific shipping restrictions and rules to align with their business requirements.

  • Order Tracking Functionality: Customers have access to Magento order tracking functionality, allowing them to monitor the status and progress of their orders.

7. Customer Accounts

Easy customer account registration and management in Magento 2

Magento 2 Open Source provides powerful customer account management features. These features enhance customer engagement and facilitate seamless interactions with your online store.

  • Customer Registration and Login: Magento 2 allows customers to easily register and log in, providing a smooth onboarding process.

  • Customer Account Dashboard: Customers gain access to an informative account dashboard, offering an overview of their interactions with the online store.

  • Address Management: Users can conveniently store and manage multiple shipping and billing addresses to streamline checkout.

  • Newsletter Subscription: Newsletter subscription options are available within the customer's account, facilitating communication and updates from the store.

  • Wishlist Creation: Users can create multiple Magento wishlists to organize and save products of interest for future reference or purchase.

  • Order Reordering: The ability to reorder previously placed orders simplifies the repurchase process for customers.

  • Account Permissions Management: Magento 2 offers features for managing customer account permissions, allowing businesses to control access as needed.

8. Marketing and Conversion Tools

Robust marketing and conversion tools in Magento 2 for ecommerce success

Magento 2 Open Source provides various marketing and Magento conversion tools. These features improve customer engagement and create a compelling shopping experience. It includes:

  • Promotional Offers: Magento 2 allows businesses to create various promotional offers to attract and retain customers.

  • Discount Options: Users can apply a percentage or fixed-amount discounts, implement buy-one-get-one (BOGO) deals, and offer free shipping to incentivize purchases.

  • Coupon Code Generation: The platform enables the generation and distribution of coupon codes for targeted marketing efforts.

  • Customer Segmentation: Businesses can utilize the customer segmentation feature to tailor marketing campaigns to specific customer groups.

  • Cart Abandonment Recovery: Automated email reminders help recover abandoned Magento shopping carts, reducing potential revenue loss.

  • Cross-Selling and Up-Selling: Implementing Magento cross-selling and up-selling strategies encourages customers to explore additional products.

  • Loyalty Programs: Businesses can set up customer loyalty programs to reward and retain loyal shoppers.

  • Email Campaigns: The platform supports email campaigns to inform customers about new products, promotions, and updates, enhancing customer engagement.

9. Analytics & Reporting

Comprehensive analytics and reporting dashboard in Magento 2

Magento Analytics and reporting features are crucial for making informed decisions, optimizing sales strategies, and driving business growth. It includes the following:

  • Sales Insights: Magento 2 provides comprehensive Magento sales reports, offering valuable insights into revenue and performance.

  • Product Performance: Users can access product reports to evaluate the performance of individual items.

  • Cart Abandonment Analysis: Abandoned cart reports help identify and address cart abandonment issues.

  • Search Term Evaluation: The search terms report assists in optimizing search functionality and product visibility.

  • Marketing Effectiveness: Marketing reports evaluate the effectiveness of marketing campaigns and promotions.

  • Customer Segmentation: Utilize customer segmentation reports to target specific customer groups for tailored marketing.

  • Geographic Insights: Geographic reports provide data on customer location, aiding in regional Magento marketing strategies.

  • Custom Dashboards: Customizable dashboards and reports allow businesses to focus on key metrics and KPIs.

  • Third-Party Integration: Magento 2 supports integration with third-party analytics tools like Google Analytics for advanced data analysis.


1. What sets Magento 2 Open Source apart from other platforms?

Magento 2 Open Source stands out due to its free accessibility and features for building online stores. It offers scalability, multiple payment gateways, and customization flexibility without licensing fees. Its support for various product types and extensive catalog management make it distinctive.

2. How does Magento 2 support inventory management?

Magento 2 aids inventory control through real-time monitoring, notifications for low stock, and streamlined data management. It allows diverse product management, category hierarchy creation, and batch import/export capabilities.

3. How does Magento 2 enhance customer experience?

Magento 2 enriches customer experience with advanced search options, fast-loading pages, and efficient browsing features. Layered navigation, quick view options, and multiple product images aid discovery and decision-making. Additionally, it simplifies order tracking for customers.

4. How does Magento 2 boost marketing and engagement?

Magento 2 provides marketing tools like promotional offers, coupon generation, and cart abandonment recovery. It supports loyalty programs, customer segmentation, and email campaigns to engage and retain customers, driving sales.

5. What are Magento 2's key site management features?

Magento 2 allows customization, multi-store management, and performance optimization. It enables layout modifications, multiple store views, integrated CMS for content, and user role management.


Magento 2 features like extensive catalog management and scalable architecture empower online stores. These functionalities aid in seamless inventory organization and adaptable business operations. This article covered the diverse range of features within Magento 2 Open Source, highlighting its capabilities in enhancing online store management and customer experience.

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Maria Ajnawala
Maria Ajnawala
Technical Writer

Maria has over five years of expertise in content marketing, specialising in Magento insights and industry trends. She excels in creating engaging content that resonates within the Magento community.

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