Magento Sales Analytics: Top 5 Extensions

Magento Sales Analytics: Top 5 Extensions

Looking to boost your ecommerce performance with precise data? Magento sales analytics offers detailed insights into customer behavior, sales trends, and product performance. This article will cover how Magento sales analytics can enhance your business.

Key Takeaways

  • Understand and optimize your sales with advanced reporting extensions.
  • Get comprehensive insights into sales performance.
  • Discover the tips for using sales data to drive sales and increase metric conversion rates.

What Is Magento Sales Analytics?

Magento 2 Sales Analytics

Magento sales analytics involves tracking and analyzing sales data.

Sales analytics helps you to determine, understand, and predict sales trends. Good analytics is needed for successful sales management. Magento reports help you to understand trends, customer preferences, and product performance.

Using Magento analytics, you can track key performance indicators. You can also make informed decisions that can drive sales and improve overall business performance.

Benefits Of Magento Sales Analytics

Benefits of Magento 2 Sales Analytics

1. Top-Performing Products

Analyze sales data to determine your best-selling products. It enables you to optimize inventory management and marketing strategies. It also helps forecast future demand, identify top-selling products, and analyze seasonal variation.

For Example, you can analyze emerging trends and capitalize on them to maximize revenue potential.

2. Customer Behavior

Gain valuable insights into customer behavior, purchasing patterns, browsing history, and demographics. It allows you to tailor your offerings and marketing efforts accordingly. Personalize Magento product recommendations to enhance overall customer experience.

3. Marketing Campaigns

Track the effectiveness of your marketing campaigns to optimize your marketing spend. Allocate resources by tracking key performance indicators, such as click-through rates, conversion rates, and return on investment (ROI). Use email marketing, social media, and paid advertising to stay ahead of the curve.

For Example, you can evaluate campaign performance in real-time to refine your strategies.

4. Inventory Management

Monitor inventory levels and sales trends. Ensure you have the right products in stock to avoid overstocking or stockouts. Examples include tracking stock levels, monitoring product performance, and identifying slow-moving items. It helps you enhance customer satisfaction, minimize carrying costs, and improve cash flow.

5. Pricing & Promotions

Analyze the impact of pricing strategies to make data-driven decisions. Make reports on the pattern of promotional offers on sales and revenue. For Example, you can adjust prices based on data insights to optimize revenue.

6. Performance Monitoring

Monitor your website's performance with Magento 2 analytics. Track page load times and identify bottlenecks in the checkout process. Also, analyze user flow to enhance the user experience.

For Example, you can track the number of visitors accessing your site via mobile devices.

7. Customer Retention

Identify loyal customers, reward repeat purchases, and personalize communication to strengthen relationships. Create and analyze conversion funnels specific to mobile users to understand drop-off points.

For Example, you can use tools like heatmaps and session recordings to analyze how mobile users interact with your site.

8. Mobile Optimization

Use Magento 2 analytics dashboard to track mobile traffic, analyze user behavior, and improve mobile responsiveness. Regularly test the mobile user experience and make necessary adjustments based on feedback and analytics data.

For Example, you can provide a seamless mobile ecommerce experience to capture a larger share of the growing mobile market.

Built-In Magento Sales Reports In Magento 2

Built-In Magento Sales Reports In Magento 2

1. Orders Report

The orders report of Magento advanced reports displays the total number of orders, items ordered, and their tax. The report allows the admin to access invoiced amounts, shipping fees, revenue generated, and any refunds or coupons applied within a specified time frame. For Example, you can identify patterns in customer behavior and adjust your pricing or promotional strategies accordingly.

2. Tax Report

The tax report of Magento advanced reports extension shows the tax collected for each tax rate and region. It provides detailed information on collected taxes. For Example, you can ensure accurate tax reporting and compliance using real-time custom sales.

3. Invoiced Report

The invoiced report of Magento Analytics displays the total invoiced amounts for each order. It allows you to track your store's revenue and monitor its financial performance. For Example, you can make informed business decisions, plan future growth, and maintain financial health.

4. Shipping Report

The shipping report of Magento 2 advanced reports provides information on the shipping methods used and their associated costs. It helps you optimize your logistics and shipping strategies. For Example, you can use these customer reports to minimize costs and maximize customer satisfaction.

5. Refunds Report

The refunds report of the Magento 2 extension shows the refunds issued for orders within a specified time frame. Corrective action must be taken to reduce refund rates. For Example, you can identify common reasons for returns for your online store.

6. Coupons Report

The coupons report of Magento 2 sales reports displays the usage and performance of coupon codes. It helps you track the effectiveness of your promotional campaigns. For Example, you can adjust your marketing strategies and category sales data for better results.

Top 5 Third-Party Magento Analytics Extensions

1. SavvyCube

Sales Analytics Extension by SavvyCube

SavvyCube Analytics Extension provides detailed, customizable reports for sales, products, customers, and more. It allows you to drill down into your data. Also, it evaluates your sales and conversions across multiple dimensions.

2. RedChamps

Sales Order Analytics Extension by RedChamps

RedChamps Sales Order Analytics Extension displays analytical information about product sales. Examples include the device and area information, traffic source information, and more.

3. aheadWorks

Advanced Reports Analytics Extension by aheadWorks

aheadWorks Magento Analytics Extension offers advanced sales analytics units that perform reports with general sales statistics. It also includes detailed data on sales by manufacturer or coupon code.

4. Mageworx

Advanced Product Options Suite Extension by Mageworx

Mageworx Advanced Reports Extension provides a comprehensive set of reports for sales, customers, products, and marketing. It allows you to analyze your store's performance from various angles.

5. Amasty

Advanced Reports Extension by Amasty

Amasty Advanced Reports Extension offers a reports module for data analysis and an advanced reports module for custom reports. It allows you to customize filters and export options according to your specific terms of sale.

Key Magento Sales & Market Share Statistics

Statistic Value
Magento's Gross Merchandise Volume (GMV) annually $155 billion
Magento Commerce's revenue in 2023 $47.4 million
Percentage of top 1000 e-commerce stores using Magento Over 20%
Quarterly growth of Magento stores in Q3 2023 6.4%
Annual growth of Magento stores in Q3 2023 33%
Magento stores' growth rate than non-Magento stores 3x times
Transactions per hour Magento can process Thousands

Best Practices For Magento Store Owners

Best Practices For Magento Store Owners

1. Regularly Review Reports

Regular reviews help you stay informed about your business’s health and spot trends early. Keep track of your sales performance by reviewing reports regularly. Conduct these reviews at the end of each reporting period to make timely adjustments. For Example, you can schedule weekly or monthly report reviews using Magento's customizable dashboard.

2. Adjust Strategies Based on Data

Data-driven decisions lead to more effective marketing campaigns and higher returns. Use insights from sales data to tweak your marketing strategies. Analyze reports to identify successful tactics and areas needing improvement.

For Example, you can adjust your strategies after each report review, especially following significant sales events or promotions.

3. Monitor Key Performance Indicators

Key Metrics are primary indicators of your store’s performance and customer behavior. Pay close attention to conversion rates, average order values, and sales trends. Use Magento’s analytics tools to track these metrics in real time.

For Example, you can monitor KPIs with deeper analyses during regular report reviews and after major sales campaigns.

4. Conduct Competitive Analysis

Staying informed about industry trends and competitor strategies allows you to adapt and seize growth opportunities. Leverage Magento 2 reporting tools to analyze competitor data, monitor pricing trends, and benchmark performance metrics to identify market gaps. Regularly compare your metrics with competitors and adjust your pricing and marketing strategies accordingly.

For Example, you can perform this analysis quarterly or after major industry changes to ensure you remain competitive.


1. How to set up Magento sales analytics?

Install the Magento 2 Advanced Reports extension. Configure your dashboard and set up custom reports. Integrate Google Analytics for enhanced tracking.

2. Can I customize the reports in Magento sales analytics?

Yes, Magento allows you to create custom reports tailored to your business needs. Use the reports module in the Magento admin panel to select parameters, apply filters, and generate reports. Magento reports provide specific insights that help you track relevant trends, make data-driven decisions, and optimize operations.

3. How to optimize sales for different product reports using Magento Business Intelligence?

Ensure your data is accurate by integrating all relevant data sources and regularly cleaning your data. Customize dashboards to highlight abandoned carts report. Schedule regular updates and reviews to gain a competitive edge.

4. How to identify and address bottlenecks in a Magento Store using sales analytics?

Use sales analytics tools to track page load times, user flow, and checkout processes. Analyze this data to find slow-loading pages or points where users abandon their carts. Address these issues to increase sales conversions for the success of your ecommerce business.



Magento sales analytics offers a comprehensive solution for tracking and analyzing sales data. It helps store owners:

  • Make informed decisions and improve marketing strategies.
  • Optimize performance and measure success.
  • Make data-driven strategic decisions and increase revenue.
  • Reduce bounce rates and maximize conversions.
  • Make prudent business decisions and understand customer behavior better.
  • Improve sales performance and customer satisfaction through Magento 2 reporting tools.

Use Magento Sales Analytics tool to identify your most profitable sales by product report. Use Magento hosting services to upgrade the performance of your Magento 2 store.

Dikshya Shaw
Dikshya Shaw
Technical Writer

Dikshya leverages her content marketing and writing proficiency to deliver fresh, insightful content. Her meticulous research ensures industry expertise and emerging trends within the Magento landscape.

Get the fastest Magento Hosting! Get Started