How to Avoid Sending Spam Emails in Magento 2?
Are your Magento store emails landing in spam folders instead of inboxes? Sending spam emails in Magento 2 can damage trust and email deliverability. Misconfigured SMTP, weak forms, or unsafe plugins often trigger these issues.
This article explains how to keep emails out of spam folders and boost conversions.
Key Takeaways
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Misconfigured settings or vulnerable forms can trigger spam emails from Magento 2.
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Using an authenticated SMTP server prevents spam flags.
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CAPTCHA and custom validations help protect forms from automated abuse by bots.
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Checking tools help detect abnormal spikes in outgoing emails.
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Regular updates and security checks reduce the risk of email misuse.
What are Spam Emails in Magento 2?
Spam emails in Magento 2 are the unwanted messages that misuse an e-store’s email system. These emails often include fake orders or accounts created by bots.
Hackers also use them for phishing attempts. They exploit contact forms, newsletter signups, or review forms to send spam. Spam floods your inbox and weakens customer trust. It also slows your site and blocks real messages.
Magento 2 does not offer strong spam protection by default. You need to set up filters and add security tools. Use CAPTCHA, rate limiting, and IP blocking to manage spam. Install extensions that detect patterns and block threats. Spam damages your store's reputation and risks blacklisting.
Reasons Why E-Store Emails Land in Spam Folders?
| Reason | Explanation |
|---|---|
| Missing SPF, DKIM, or DMARC | Email providers check for authentication records. They verify the sender’s identity using SPF, DKIM, and DMARC. If your domain lacks these, providers treat your emails as suspicious. These records prove the email is legitimate. Without them, the email looks fake. Set up all three to build trust. |
| High Bounce Rate | Undelivered emails increase your bounce rate. A high bounce rate signals spam-like behavior. Store servers track these failures. They block senders with poor delivery history. Clean your email list often. Remove invalid or outdated addresses. |
| Spammy Subject Lines | Words like free, buy now, or urgent trigger spam filters. These words often appear in scam emails. Filters treat such subjects as spam. Use clear and honest subject lines. Avoid misleading or exaggerated phrases. Keep them relevant to the email content. |
| Lack of Unsubscribe Option | Every marketing email needs an unsubscribe link. Email laws need this feature. Users flag emails as spam if they cannot opt out. You must include an easy-to-find unsubscribe option. Make sure the link works. Let users leave your list without obstacles. |
| Poor Sender Reputation | Your sender reputation affects email delivery. Email services track engagement and spam complaints. Low scores result in poor inbox placement. Maintain a good reputation through clean email practices. Avoid spam complaints. Focus on value-driven emails. |
| Too Many Images, No Text | Emails with only images raise suspicion. Filters look for a balance between text and visuals. Scam emails often contain images. Use text to explain your message. Add short and clear descriptions. Keep the design simple and readable. |
| Use of Blacklisted IP Address | A blacklisted IP address harms deliverability. Email providers check IPs against global blocklists. If your server IP is in blacklist, emails land in spam. Track your server status. Use a clean and trusted IP for sending emails. |
| Lack of Personalization | Generic emails fail to connect with readers. Users skip or delete such messages. Filters detect low engagement and mark emails as spam. Add personalization like names or relevant content. Segment your list to match user interests. Craft content that speaks to them. |
| Frequent Email Blasts | Sending emails too often annoys users. They may stop reading or mark them as spam. Email providers watch this behavior. Reduce email frequency and send only when needed. Make each message meaningful and clear. |
How Do Spam Filters Work in Magento Stores?
Spam filters are central to how email service providers work. They sort relevant emails into users primary inboxes. In Magento, incoming emails go through filters based on set standards. These standards give positive or negative points to the email. It decides if it is spam.
Spam filtering process uses many methods to check email quality before sorting it. Common factors that determine spam include:
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Blacklists: Spam filters keep lists of blacklisted domains. These do not reach the primary inbox.
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Whitelists: Approved domains get through as real senders.
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Sender Reputation: Spam filters do not trust senders with bad reputations. Good senders have proper email authentication.
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Content Checks: When spam trigger words appear in emails, spam filters mark them as spam. They check keywords in subject lines. They also check Magento message content.
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Machine Learning: Spam filters use machine learning to assess emails. These programs find patterns to spot spam. By 2025, they have become much more advanced. They look at how users interact with emails. They also check content relevance along with traditional spam signs.
Steps to Avoid Sending Spam Mails in Magento
1. Keep Your Domain Reputation Clean
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Follow Current Email Rules: The CAN-SPAM Act controls email practices. Gmail needs one click unsubscribe headers for bulk senders. It has a 2 day processing rule for opt outs. It is stricter than CAN SPAM 10 day limit. Microsoft needs DMARC by May 5, 2025. It applies for anyone sending over 5,000 emails each day. Main rules include adding an easy unsubscribe option. Be clear about email purpose. Do not mislead. Breaking these rules can bring penalties. It can hurt email delivery.
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Use an Established Domain: Pick an established domain rather than a new one. It plays a key role in ensuring better credibility. With a new domain, start with small email volumes. Build a good reputation over time.
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Send from Your Domain: Use your own domain when sending emails to look more professional. It builds trust. For example, Jane@mgt-commerce.com looks more trustworthy than JaneXYZ@gmail.com.
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Watch Email Limits: Each email provider has sending limits. Going over these limits can hurt your domain reputation. Plan your email settings to stay within your provider limits.
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Create Separate Email Domains: Make different email domains for different tasks. Use customer service accounts like service@yourdomain.com. Use general emails like general@yourdomain.com. This organization helps workflow. It sorts messages and builds reputation over time.
2. Configure Server
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Set Up SPF Record: Adding SPF records creates a needed layer of email authentication. The TXT record in DNS lists approved IPs for sending domain emails. When a server gets mail, it checks if the IP address has authorization.
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Add Domain Keys Identified Mail: It adds a unique signature to outgoing messages. It confirms the sender through a public key in your domain DNS record. It uses a private key. It uses a public key. It uses a signature. A DKIM Generator can help create these keys for your domain.
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Add BIMI: Brand Indicators for Message Identification is a new email authentication protocol. It shows your brand logo next to your emails in recipient inboxes. It builds trust and recognition. To add BIMI in Magento 2:
Set up a strong DMARC record with a quarantine or reject policy. For this:
Make a formatted SVG logo.
Add a BIMI TXT record to your DNS.
Gmail now supports BIMI.
Yahoo now supports BIMI.
It gives compliant senders better inbox visibility.
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Set Up Reverse DNS: Give each email its own IP address. Give it a hostname to build email credibility. An MX record is important for your domain. It shows which email server handles incoming emails for the domain. It also sends a notification if emails’ delivery is not possible.
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Manage IP Address: Choose dedicated IP hosting to avoid IP blocking from bad emails. Shared IPs might connect you with spammers. It risks your reputation. A dedicated IP helps your emails get delivered. It can improve your Magento conversion rates.
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Set Up DMARC: Domain based Message Authentication needs SPF records. It sends your email to the primary inbox. SPF checks if the sending IP can send emails for the domain. DKIM checks message content through signatures. In 2025, good DMARC policy is essential. Microsoft needs it for bulk senders by May 5, 2025.
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Use SMTP Server: SMTP lets store send email through another SMTP server. You can set your store to use Gmail for your emails. You can use Amazon. You can use Microsoft. You can use other mail servers.
3. Email Structure for Magento Emails
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Include a Text Part: Magento sends the HTML part of emails. To ensure compatibility, you must create a text part.
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Quote Printable Line Length: RFC 2822 limits email line length to 200 characters. Magento default line length for print quotable is 200 characters. You can change this if needed.
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Embedding Images: To increase email security, embed images into your email messages. It cuts the risk of spam classification. Do not link images from external sources.
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Valid HTML Structure: Work with HTML developer for a well structured HTML for your email body. Avoid complex CSS3. Stick to straightforward HTML. Use tables when appropriate.
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Avoiding Spam Trigger Words: In your email content, avoid spammy words. Also you should not use too many exclamation marks. These trigger words can raise red flags. They can cause your email to go to the spam folder. Instead, adopt a personal approach. Make your content specific to recipients.
4. Email Content Recommendation for Magento
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Provide Good Content: Include useful information for your readers in emails. Be clear in your message. Back up what you say. You connect with your audience this way. You reach your goals by giving real value.
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Do Not Use Only One Image: Never send emails with only a single image. These confuse people. They often get marked as spam. Instead, code HTML to structure your emails with both text. Include images too.
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Skip Link Shorteners: Link shorteners in emails can make people distrust you. They can get your emails marked as spam. Instead, use full descriptive links. Show you are transparent. Show you are authentic.
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Use AI for Personal Emails: In 2025, AI tools change how Magento stores handle emails. Tools like MailGenius analyze customer data. They make personal content and create better subject lines. They find when to send emails based on each person habits.
5. Test The Email Messages Before Sending
i. Use Current Testing Services
Test with third party services before sending emails. Test with Magento security extensions. Services like Mail Tester analyze your email spam score. GlockApps checks if it works across different applications. PowerDMARC offers analysis too.
In 2025, emails with good SPF, DKIM, DMARC setup reach inboxes. These services check your authentication. They suggest improvements. They show how your email looks on different platforms. They show desktop views. They show phone views.
ii. Ask Your Team for Feedback
After making your Magento follow up email, send it to team members for review. Get their honest feedback. Make changes based on what they say. Working together makes your email content better.
iii. Make Sure Emails Work on Mobile
Your Magento email should look good on all smartphones. Test how it looks on mobile to make sure it is easy to use. Responsive design matters for reaching more people.
Best Ways To Avoid Sending Spam Emails in Magento 2
| Best Practice | Explanation |
|---|---|
| Group Email Recipients | Send emails only to users who opted in. Unwanted emails damage your domain reputation. If users mark them as spam, you can get blacklisted. |
| Do Not Buy Email Lists | Never use purchased email lists. These lists often contain fake or unverified addresses. They increase bounce rates and reduce email delivery. |
| Check Emails | Use tools like Hunter.io to verify email addresses and minimize bounce rates before sending emails. Tools like Mail Tester to check emails before sending. Tools like PowerDMARC Email Verifier help clean lists. Validating addresses improves delivery rates. |
| Handle Complaints Well | Follow email compliance rules. Include a one-click unsubscribe link. Place the link where users can see it. Process opt-outs within 2 days. |
| Add CAPTCHA to Stop Spam | Use CAPTCHA to block spam bots. CAPTCHA asks users to complete simple tasks. It confirms they are human. It stops fake signups. |
| Use OTP Checks | Add One-Time Passcode (OTP) during registration and checkout. Send a code to the user’s phone or email. They must enter it before completing actions. It adds security. |
FAQs
1. How can I keep my Magento store emails from going to spam?
Set up your server to send emails from your domain. It helps them not go to spam. Keep a good sender reputation. Use email authentication like SPF, DKIM, DMARC. Think about getting a dedicated IP to build trust. In 2025, adding BIMI is important for major email providers. One click unsubscribe headers are also important.
2. Should I embed images in Magento emails for better delivery?
Yes, you should embed images in your emails. It lowers the chance of being spam. External image links can trigger spam filters. Make sure your HTML is well structured. Follow good email practices.
3. What should I watch for when sending order status or transactional emails in Magento?
For transactional emails, watch for spam trigger words in content. Use SPF for authentication. Use DKIM for authentication. Use DMARC for authentication. Check that your email server is set up right. These steps help emails reach inboxes. They stay out of spam folders.
4. How can Magento store owners add email protection to avoid spam?
Magento store owners should add CAPTCHA to build reputation. It blocks spam. They should add OTP verification for more security. They should verify email addresses and test them. It reduces bounces.
5. Can a Magento extension help with email delivery?
Yes, a Magento extension can help with email delivery. Pick extensions that set up your server right. Look for ones with email grouping options. To reduce spam risks, make sure they support authentication like SPF. They should support DKIM and support DMARC.
6. How can I stop my Magento newsletters from being spam?
Make sure your Magento newsletters follow current email rules. Add an easy one click unsubscribe option. Add good content. Test your newsletters with services like Mail Tester. It checks spam scores. It shows how they work on different platforms.
7. What is BIMI?
BIMI is Brand Indicators for Message Identification. It is an email authentication system. It shows your brand logo in people inboxes. You need proper DMARC setup with a quarantine policy. You might need a reject policy. You need an SVG logo file. You need a BIMI TXT record in your DNS. Adding your logo to emails builds trust. It creates recognition. It gets more people to open Magento store emails.
Summary
To avoid sending spam emails in Magento 2, store owners should take active steps. It will help order confirmation emails reach inboxes. Use the steps below to fix the problem and prevent future damage:
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Scan email logs, inspect forms, and check SMTP settings.
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Connect your store with a trusted email service provider (ESP).
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Use CAPTCHA and field validation to block bots.
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Review your email queue and flag unusual spikes.
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Remove outdated or unknown plugins that may leak data.
Consider managed Magento hosting for better security and clean email delivery.
